Cambridge University Press & Assessment
Cambridge, Cambridgeshire
Gateshead, Tyne and Wear
£36,977 - £42,951 per year
Permanent, Full-time
Job description

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and a proud part of the University of Cambridge.

Insight Manager

Providing the insight to underpin how we make decisions

We are seeking a talented individual to undertake the role of Insight Manager. This role will be fundamental in helping us to better understand our customer and prospect base, understanding how market data can better inform decision making.

CEM - The Centre for Evaluation and Monitoring - is part of the Cambridge family and is a vibrant organisation which, since its beginning over 30 years ago, has established a reputation for innovation and quality in educational assessment and research. CEM works with schools, colleges, education authorities, government agencies and other organisations to provide high quality information through scientifically grounded research.

We are open to applications from candidates based anywhere in the UK – you will just need to be committed to travelling to the Gateshead and Cambridge when required.

Data set up and maintenance

As Insight Manager, you will create reports that show end to end tracking of marketing and sales activities as well as monitoring campaign dashboards. You will identify where improvements may be found and identify creative ways to pool multiple datasets from disparate systems and understand how RoI can be improved

Data Analysis

You will use your skills in data analysis to provide weekly market activity reports mapped to sales progress as well as monthly senior leadership and board-level reporting. You will understand the key sales cycles and map marketing cycles and data reports where available from other Cambridge Business Units.

Collaborative

Working very closely with marketing team members, both in CEM and within other business units across Cambridge University Press & Assessment, you will form excellent working relationships with sales and product teams, enabling them to have ample visibility of marketing data to inform their own decisions. Also working with systems architects to seek greater efficiencies and adoption of data you will understand client and prospective client perspectives.

Insight

As a champion for customers, you will understand the competitor landscape and advise on trends in such. You will plan and conduct research on key themes within education and CEM and conduct customer listening exercises. This will cover areas such as brand perception, product insights and reasons to buy from CEM.

Inspired by Teachers and Informed by Evidence

Part of Cambridge University Press & Assessment, The Centre for Evaluation and Monitoring (CEM), helps teachers turn data into knowledge, bridging the gap between research and practice, and providing evidence to support good decision-making.

Your work will make a difference. 

What we're looking for

You will be highly engaging with an ability to see the bigger picture and understand how this role fits within many departments. With highly developed analytical skills, the ability to see data trends, anomalies in data and ways to improve data congruency, you will have experience in interacting with prospects and clients and garnering qualitative and quantitative key information. With the ability to maintain motivation whilst working alone and yet be collaborative to aid progress, you will either be qualified to degree level or with equivalent experience,

Our ideal candidate will also have experience of some or all of the following:

  • Highly IT literate with sales and marketing software and typical data sets
  • Experience to intermediate or advanced level with PowerBI
  • Experience to intermediate or advanced level with Microsoft Flow
  • Experience creating and monitoring dashboards
  • Experience using CRMs such as Salesforce, SAP Hana, DS365, etc.
  • Ability to maintain motivation whilst working alone and yet be collaborative to aid progress.
  • Experience with Google Analytics and Google Data Studio would be advantageous but not essential
     

Behaviours

  • Collaborative
  • Innovative
  • Responsible
  • Resilient
  • Diplomatic
  • Empathetic

Our mission is to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence. Which is why every year, we give vital support to millions of people in more than 170 countries around the world. From teachers and learners to researchers and academics, we help to build confidence, unlock potential, and enable success. We give people the opportunity to show what they've learnt, we spread knowledge, spark enquiry, and aid understanding.

We achieve this by embracing change, and continuously focusing on our customers' needs. And by collaborating, and carefully listening to our customers and to each other, we keep moving forward, keep innovating, and keep finding newer and better ways of doing things.

The key to our work is our colleagues, whose shared commitment enables us to have an ever-greater impact. We are a united, vibrant, and respectful global community of people, and we ensure that every individual is recognised, listened to, and cared for. And because our impact is amplified when our people are empowered, we give everyone the opportunity to develop in their own way. Whether you want a career that's linear, or want to follow your own path, we'll support you, and help give you the resources and training you'll need to be bold and take ownership of what you do.

The closing date for applications is 3 January 2022 and interviews are scheduled to take place in early January 2022.

To apply, please upload your CV and covering letter.      

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background.

We believe that diversity of thought, background, and approach create better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet.

To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their time and capacity, and to prioritise their wellbeing. That's why from day one everyone at Cambridge University Press & Assessment can discuss flexible working options to find the best solution for them and their role. 

 

Refreshed on: 21 December 2021
Closed date: 05 January 2022
Tags: Policy/Research, Marketing