CONTENT STRATEGIST (WEBSITES)

Salary: £27,000 - £35,000 per annum

Location: Stratford w/ high-flex or home-based

Contract length: Permanent

Application Deadline: Sunday 3rd July 2022, 23:55*

* Please note that we may close this role early, therefore early application is encouraged to avoid disappointment.

Are you a highly-motivated, creative and experienced content strategist?

Cancer Research is the UK's leading research organisation, dedicated to beating cancer. We're looking for a content strategist to take an active role in driving one of Cancer Research UK's core digital capabilities, supporting the charity to plan, create and maintain outstanding user-centred content for our large digital estate.

Through The Studio, our central creative team, you'll promote website content strategy as a discipline, supporting teams across our organisation. All members of The Studio are responsible for ensuring assets and content contribute to building an impactful, relevant and consistent brand experience across all channels and for all audiences.

We are migrating to a headless (modular) CMS. This will affect every team that creates or manages content. You will help us optimise content production, so we can leverage our content as business assets while retaining content quality. Your approaches, expertise and technical knowledge will directly contribute to the overall quality of Cancer Research UK's approach to structured content.

What will I be doing?

• Work in partnership with teams across the charity, helping them to take a strategic approach to designing, delivering, iterating and reporting on content

• Increase the overall quality of CRUK's approach by developing resources, training and engagement programmes for staff. Ensure staff are supported to deliver content brilliantly

• Drive content strategy and content design best practice, both within the central creative team, and across the organisation

• Act as an evangelist for content throughout the organisation, supporting the development of our cross-org content strategy and implementation of cross-org content operations

• Measure content against metrics to identify out of date and poorly performing content, offering support and guidance for staff to improve content performance

• Use content design techniques, such as discovery, auditing and analysis, to identify gaps in our existing content and develop recommendations to fill them

• Work with capabilities such as SEO, UX and taxonomy, ensuring a cross-disciplinary approach to content planning, creation and management.

You'll be able to bring to the role…

• Experience of using content strategy techniques and approaches

• Experience of content standards, governance and processes across a large and complex content ecosystem

• Excellent communication skills with the ability to engage people across a large organisation on the benefits of content strategy, design and management

• Experience training staff to deliver content that meets quality standards

• Experience designing and delivering digital content centred on user needs for complex digital channels

• Ability to champion and lead the development of inclusive and accessible content

• Ability to think strategically about content and articulate how content can support organisational objectives

• Excellent editorial skills, with experience of content design, writing for the web and digital publishing standards

• Experience of working with a CMS and a working knowledge of Google Analytics or other analytics systems.