London
£38000 - £41000 per annum + excellent benefits
Permanent
Job description

Digital Marketing Delivery Manager

Grade: P2

Salary: circa £38,000 - £41,000

Location: Stratford (expect significant home-working to begin with)

Working Pattern: Full-time (flexible working considered)

The Digital Delivery team are a central team of digital marketing experts that sits within the wider Fundraising & Marketing directorate. This is a newly formed team bringing together content, SEO, UX, social and analytics experts for the first time. We work collaboratively with the marketing, planning and technology teams to deliver the best possible end to end user experience for our different audiences in support of our ambition to increase cancer survival rates to 3 in 4 people by 2034.

We're looking for a Digital Marketing Delivery Manager to join our team. In this exciting new role, you will deliver key projects helping to drive a continuous programme of testing and improvement across our marketing channels. You'll have significant cross channel marketing expertise and experience of managing digital projects. You'll be a confident and effective communicator and we'd love you to have a passion for our cause.

Key Accountabilities:

  • Drive a programme of continuous improvement across marketing, working with teams to deliver innovative digital solutions that meet business and audience needs

  • Lead a team of three digital marketing experts specialising in SEO, digital engagement and web analytics to support the effective delivery of marketing campaigns and activity, ensuring these are set up for maximum impact

  • Support marketers across the department to?grow?confidence?in their knowledge and?in the?practical application of digital skills, technologies?and techniques, delivering best practice training where required

  • Collaborate with Technology stakeholders across Fundraising & Marketing to develop a strong network of digital experts who can support marketing in key digital areas

  • Manage our agencies to?ensure they are delivering what is needed to transform our digital marketing, identifying new agencies and partners?to push us forwards?where required?

  • Work with?marketing?performance, channel experts?and?Insight to ensure effective?on-going?measurement?of all digital marketing activity??

  • Look externally for digital trends, sharing this knowledge internally and setting best practice standards for digital marketing at CRUK?

  • Ensure?equality and diversity is celebrated and considered as part of all decisions taken??

Key Technical Skills, Knowledge, Experience and Behaviours:

Minimum Criteria:

  • Significant experience of managing digital projects, with working knowledge of digital tools and technologies?

  • Significant understanding of digital end-to-end supporter journeys and the role of different digital marketing channels in fully integrated campaigns, including PPC, Display and Social

  • Good understanding of SEO and digital content, UX principles and web analytics??

  • Relevant experience of working with agencies and suppliers on digital programmes of work?

  • Relevant experience of measuring digital activity, including?attribution?modelling and tools?

  • Ability to build collaborative relationships and influence stakeholders at all levels

Ideally, you'll also have a mix of the below experience as well:

  • Champions the supporter and the delivery of relevant, engaging?digital?communications and excellent supporter experiences??

  • A flexible approach to adapt to changing priorities???

  • A confident and effective communicator, including in difficult situations?

  • A professional marketing qualification, such as Institute of Digital Marketing or Chartered Institute of Marketing, or equivalent experience.?

To view the view role profile and to see our benefits, please take a look at our Candidate Pack

More about Cancer Research UK
About
Cancer Research UK

Cancer Research UK – we are dedicated to working collectively to save more lives, create more tomorrows and dispel the fear of cancer. We... Read more

Posted on: 20 April 2021
Closing date: 20 May 2021
Job ref: R017048
Tags: Marketing
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