Newham, London
£28000 - £30000 per annum + excellent benefits
Permanent, Full-time
Job description

PRODUCT MARKETING SENIOR EXECUTIVE (LEGACIES)

Salary: Circa £30,000 + benefits

Contract length: Permanent

Location: Stratford w/ flexibility

Closing date: Sunday 28th February 2021, 23:55

Are you a self-motivated and sharp minded individual with strong marketing experience that can help us beat cancer?

Why we need you

We have an exciting opportunity for you to join us as a Product Marketing Senior Executive (Legacies). We need you to support the development of Legacies' marketing function to achieve the relevant product objective for Fundraising & Marketing. Further to this, we need you to support the Product Marketing Manager to deliver the marketing plan while both meeting and exceeding KPI's to time and budget.

What will I be doing?

Make an impact every day by…

  • Undertaking internal and external landscape analysis to define and develop the audience and product offerings

  • Translating the product marketing plan into cross-channel integrated briefs

  • Translating cross-channel integrated briefs into production specific briefs, leading on the delivery of data and digital campaign set-up requirements

  • Taking responsibility for the content and creative production process

  • Working with UX experts to devise pre-launch test and learn initiatives

  • Working with various internal teams to deliver email, SMS and social marketing activity

  • Leading on all aspects of campaign delivery, including direct mail production and fulfilment and paid digital campaign delivery

  • Leading on in-campaign reporting and post-campaign analysis.

To view a full job description please click here:

What skills are you looking for?

You'll be able to bring to the role…

  • Relevant experience of delivering multi-channel campaigns - from planning through to execution and analysis

  • Good understanding of end-to-end supporter journeys, and the role of different channels in fully integrated campaigns

  • Data-driven with a good understanding of UX principles and experience of interpreting results and recommending opportunities

  • Experience of developing highly effective campaign assets

  • Commercial awareness with experience of budget management

  • Strong experience of building good working relationships.

What will I gain?

Without you we wouldn't be able to achieve our aim of seeing 3 in 4 people survive cancer by 2034. So we want to reward you in as many ways as possible. Our benefits package includes discounts on anything from travel to technology, generous holiday allowance, gym membership, childcare vouchers and much more. You'll also be able to access a wide range of learning and development opportunities. And ultimately you'll know that you'll be changing lives through your work.

More about Cancer Research UK
About
Cancer Research UK

Cancer Research UK – we are dedicated to working collectively to save more lives, create more tomorrows and dispel the fear of cancer. We... Read more

Posted on: 18 February 2021
Closed date: 28 February 2021
Job ref: R017185
Tags: Marketing