PRODUCT MARKETING SENIOR EXECUTIVE (LEGACIES)
Salary: Circa £30,000 + benefits
Contract length: Permanent
Location: Stratford w/ flexibility
Closing date: Sunday 28th February 2021, 23:55
Are you a self-motivated and sharp minded individual with strong marketing experience that can help us beat cancer?
Why we need you
We have an exciting opportunity for you to join us as a Product Marketing Senior Executive (Legacies). We need you to support the development of Legacies' marketing function to achieve the relevant product objective for Fundraising & Marketing. Further to this, we need you to support the Product Marketing Manager to deliver the marketing plan while both meeting and exceeding KPI's to time and budget.
What will I be doing?
Make an impact every day by…
Undertaking internal and external landscape analysis to define and develop the audience and product offerings
Translating the product marketing plan into cross-channel integrated briefs
Translating cross-channel integrated briefs into production specific briefs, leading on the delivery of data and digital campaign set-up requirements
Taking responsibility for the content and creative production process
Working with UX experts to devise pre-launch test and learn initiatives
Working with various internal teams to deliver email, SMS and social marketing activity
Leading on all aspects of campaign delivery, including direct mail production and fulfilment and paid digital campaign delivery
Leading on in-campaign reporting and post-campaign analysis.
To view a full job description please click here:
What skills are you looking for?
You'll be able to bring to the role…
Relevant experience of delivering multi-channel campaigns - from planning through to execution and analysis
Good understanding of end-to-end supporter journeys, and the role of different channels in fully integrated campaigns
Data-driven with a good understanding of UX principles and experience of interpreting results and recommending opportunities
Experience of developing highly effective campaign assets
Commercial awareness with experience of budget management
Strong experience of building good working relationships.
What will I gain?
Without you we wouldn't be able to achieve our aim of seeing 3 in 4 people survive cancer by 2034. So we want to reward you in as many ways as possible. Our benefits package includes discounts on anything from travel to technology, generous holiday allowance, gym membership, childcare vouchers and much more. You'll also be able to access a wide range of learning and development opportunities. And ultimately you'll know that you'll be changing lives through your work.