RESEARCH COMMUNICATIONS AND MARKETING MANAGER
Salary: £32,000 - £38,000 per annum + benefits
Contract length: Permanent
House: 35 per week (flexible options considered)
Location: Stratford (1-2 days per week)
Application Closing Date: Friday 1st of October 2021 11:59
Full job description here (please contact us if you would like this in an accessible format):
Summary of the role's main purpose:
To drive the reach, reputation and profile of Cancer Research UK's research activities with the research community. This role will focus on 1) Engaging and inspiring the research community to translate their research through our diverse translational opportunities, and 2) Engaging industry and commercial organisations with our translational research portfolio.
In this role you will manage a portfolio of communications and marketing activities that engage, inspire and inform researchers about our work.
You will work with audiences in academia and industry (primarily pharma and biotech), in the UK and overseas. Through your understanding of these audiences and your innovative approach, you will manage a range of communication channels and support the bespoke marketing and communication needs of researcher- and industry-facing teams in Cancer Research UK.
Communications and marketing planning and delivery
Develop and deliver multi-channel communications and marketing plans. This will include you working with teams across the charity to ensure an integrated approach (e.g. Funding teams, Press, Brand).
Create high-quality, engaging content suitable for a range of channels, including email, digital, social and print. Ensure all activity is on brand and uses appropriate language for a research audience
Contribute to e-newsletters, web content and articles; sourcing, writing and editing ideas and stories
Contribute to the design and delivery of Cancer Research UK's online presence for researchers, working with teams to develop and maintain content e.g. web pages, Twitter, LinkedIn
Maximise brand attribution of our major research investments and promote Cancer Research UK's brand with researchers.
Manage relationships with internal stakeholders, external suppliers, stakeholders and partners to ensure the successful delivery of communications for academic and industry research audiences. Gain and maintain buy-in through timely updates and ongoing communication.
Develop relationships with the research community and third parties to shape communications and channels.
Insight, evaluation and data management
Develop an ongoing understanding of the communication needs of the research audience to ensure communications and marketing plans are tailored appropriately
Evaluate communications and marketing activity using a range of analytics tools, providing regular updates and recommending action to maximise impact
Support audience insight work (e.g. user research, usability testing, surveys, digital experiments) to inform communications development and positioning
Keep abreast of the latest trends and technologies in marketing and communication and bring new ideas into the team for testing and development
Manage audience data and journeys
Maintain distribution lists for communications mailings, managing additions and updates and checking data accuracy.
Key technical skills, knowledge and behaviours:
Passion to keep up to date with the latest findings in cancer research
Relevant experience in delivering communications strategies and marketing campaigns through multiple channels with accountability for managing budgets and reporting
Ability to produce relevant, engaging and inspiring copy and content
Demonstrable passion for online media
Experience of using content management systems, email platforms and templates to create campaigns - including behaviourally triggered emails
Demonstrable experience of using and reporting on web and social media analytics (direct experience with Google Analytics)
Experience of commissioning external agencies and freelancers, from writing briefs to overseeing the delivery of high-quality creative work, on time and in budget.
Educated to a degree level or equivalent industry experience.
Experience working within a scientific/research-focused organisation (e.g. agency, funder, publisher, professional body, pharmaceutical industry)
Certification from a professional marketing body
Excellent attention to detail.
Excellent planning, organisational and project management skills.
Please submit your CV and cover letter online