London
£50000 - £55000 per annum
Permanent, Full-time
Job description

Senior Strategic Digital Change Manager

Salary: £50,000 - £55,000 p.a.

Location: Stratford office, high flex (1-2 days in office)

Working pattern: Permanent 35 hours (please contact us if you would like to discuss a flexible arrangement. We would also be open to job share options)

Closing date: 25th January 2022

We are looking for an experienced Digital Marketing professional to lead on strategic digital projects across CRUK.

This role is an exciting opportunity to take responsibility to accelerate digital marketing methodologies across CRUK's activity. In this role you will make progress in the areas of acquisition and loyalty marketing to ultimately drive results, with the benefit of helping beat cancer sooner. You will work as an exceptional change agent, alongside senior leaders and teams in our Marketing, Fundraising & Engagement directorate (MFE), to understand how we can deliver digital marketing strategies better and more effectively. This role will drive change across the whole portfolio - right from providing information on cancer, to engaging our supporter audiences.

In this role you will:

  • Lead on strategic digital marketing programmes and projects that accelerate our transformation

  • Deliver the identified marketing projects and pilots within the 'Engage Transformation Programme' 2022/23 via the matrix team

  • Work with the Head of Digital Marketing Delivery and the Insight team to evolve the model for measurement of all digital activity and improve ways of working with the team

  • Put our audiences and supporters at the heart of all projects and activity

  • Identify opportunities to improve our digital marketing outputs or ways of working, looking to enable a shift to more digital, automated and personalised marketing

  • Look externally at the market, suppliers and agencies and ensure knowledge is shared to support the development of a future-facing marketing department.

  • Work with senior stakeholders across marketing to understand the goals and challenges of their areas and support them

  • Ensure equality and diversity is celebrated and considered as part of all decisions taken

To succeed in this role, you will:

  • Be a strategic thinker with experience of translating strategy into operational planning,

  • Have experience of deliver multi-channel marketing campaigns with strong digital marketing acumen, gained through working across the full marketing system e.g. CRM, marketing automation platforms, website, social, paid media, data and content strategy

  • Significant understanding of end-to-end digital supporter journeys

  • Excellent working knowledge of digital technologies, tools and best practice, including an understanding of UX principles and agile methodologies

  • Excellent communication skills with experience of managing successful relationships with the ability to effectively influence stakeholders at all levels.

  • Significant change management experience gained in a marketing role

  • Analytically minded - able to understand complex processes and requirements

  • Be able to effectively challenge and persuade others whilst working in a matrix structure

  • Ability to translate insight, knowledge and analysis into long term strategy and plans

What will I gain?

Without you we wouldn't be able to achieve our aim of seeing 3 in 4 people survive cancer by 2034. So, we want to reward you in as many ways as possible. Our benefits package includes discounts on anything from travel to technology, generous holiday allowance, gym membership, and much more. We want to ensure that you have the best work/life balance possible, so we actively encourage a flexible working culture for all our roles wherever possible. For most of our office-based roles you'll only be required to work from a specific location for 1 or 2 days a week on average. You'll also be able to access a wide range of learning and development opportunities. And ultimately, you'll know that you'll be changing lives through your work.

If you're as ambitious as we are, join our collective force and enjoy an excellent career, as we save lives and add years.

More about Cancer Research UK

Cancer Research UK – we are dedicated to working collectively to save more lives, create more tomorrows and dispel the fear of cancer. We... Read more

Posted on: 13 January 2022
Closed date: 25 January 2022
Job ref: R020225
Tags: Marketing, Digital