Newham, London
£30000 - £38000 per annum + excellent benefits
Permanent
Job description

Social Media Marketing Manager

Grade: P2

Salary: circa £38,000

Location: Stratford (expect significant home-working to begin with)

Working Pattern: Full-time (flexible working considered)

Closing Date: 9th March

We will be shortlisting and conducting interviews until we find a suitable candidate, therefore early applications are encouraged as the role may close early.

The Digital Delivery team are a central team of digital marketing experts that sits within the wider Fundraising & Marketing directorate. This is a newly formed team bringing together content, SEO, UX, social and analytics experts for the first time. We work collaboratively with the marketing, planning and technology teams to deliver the best possible end to end user experience for our different audiences in support of our ambition to increase cancer survival rates to 3 in 4 people by 2034.

We're looking for a Social Media Marketing Manager to join our team. In this exciting new role, you will lead the paid social media marketing briefing process, taking a centralised, audience-led approach to campaign planning and content creation. You'll have experience of designing and managing social media campaigns as well as using social media management and analysis tools. You'll be data-driven and commercially aware and we'd love you to have a passion for our cause.

Key Accountabilities:

  • Work collaboratively with marketing planning, channel and audience & product marketing teams to understand how paid social media can meet the goals of marketing.

  • Use expertise to agree the role of paid social media in marketing plans, and work collaboratively with Marketing Delivery teams to deliver these plans and activity.

  • Translate overall social media strategy set by the Communications team into an audience-first media brief for paid social activity, setting Marketing objectives and KPIs.

  • Work closely and collaboratively with the Communications and Marketing teams and media agency to deliver brief response, development and approval.

  • Provide recommendations for the organic social content plan owned by the Communications team to align activity with paid media.

  • Co-ordinate organic content requirements and agency brief for paid social content.

  • Lead on paid campaign set-up, managing the agency and Web Analyst team to deliver implementation requirements to meet campaign deadlines.

  • Lead on paid campaign analysis, sharing key learnings with teams across Fundraising & Marketing and identify opportunities for optimisation.

  • Own the end-to-end campaign planning, implementation and evaluation process for paid in-house social activity.

  • Co-own the paid reactive social media plan, working with the Communications team to identify opportunities for additional spend and leading on the set-up and evaluation of reactive activity.

  • Ensure equality and diversity is celebrated and considered as part of all decisions taken.

  • Committed to Cancer Research UK's vision to bring forward the day all cancers are cured.

Key Technical Skills, Knowledge, Experience and Behaviours:

Minimum Criteria:

  • Significant experience of designing and managing paid and organic social media campaigns.

  • Relevant experience of using social media management and analysis tools.

  • Excellent communication and editorial skills with relevant experience of content creation for social media.

  • Proven track record of building and maintaining strong and collaborative relationships with a wide range of stakeholders. Excellent project management skills and relevant experience of taking a co-ordinated, cross-org approach to a social media marketing programme.

  • Relevant experience of managing agencies and the end-to-end paid media planning process.

  • Sound knowledge of digital marketing principles and practices.

  • Proven ability to manage own workload, meet deadlines and effectively handle changing priorities with little reference to line manager.

Ideally, you'll also have a mix of the below experience as well:

  • Data-driven with an understanding of UX principles and relevant experience of improving social media marketing campaigns through insight and innovation.

  • Commercially aware with relevant budget management experience.

  • A professional marketing qualification, such as Institute of Digital Marketing or Chartered Institute of Marketing, or equivalent experience.

More about Cancer Research UK
About
Cancer Research UK

Cancer Research UK – we are dedicated to working collectively to save more lives, create more tomorrows and dispel the fear of cancer. We... Read more

Posted on: 25 February 2021
Closed date: 10 March 2021
Job ref: R017207
Tags: Marketing