WEB ANALYTICS SENIOR EXECUTIVE
Salary: £32,000 - £37,000 + benefits
Contract length: Permanent
Location: Stratford w/ flexibility
Application Deadline: Sunday 28th February 2021, 23:55
Are you a self-motivated and sharp minded individual with strong web analytics experience that can help us beat cancer?
Why we need you
We have an exciting new opportunity for a passionate individual to join us as a Web Analytics Senior Executive. We need you to support the Web Analytics Manager to provide accurate, actionable marketing data through the implementation of effective online tracking and analytics solutions.
At CRUK we are constantly looking at ways to improve our supporter experience and data and insight is key to that. Your role will support our ongoing digital transformation work and help us to ensure that every pound spend on advertising is use as efficiently as possible.
What will I be doing?
Make an impact every day by…
Implementing cutting-edge tracking and analytics solutions across multiple online platforms
Working with Technology, Insights and Marketing teams to implement solutions in support of campaign objectives
Spotting potential problems that could compromise data accuracy or brand reputation
Supporting digital marketing platform migrations and onboarding projects to embed effective tracking solutions Building strong working relationships with a broad range of technical and non-technical stakeholders across CRUK and our partner organisations.
To view a full job description please click here:
This role will sit in the Digital Delivery team - a team of digital marketing experts within the wider Fundraising & Marketing directorate. This is a newly formed team bringing together content, SEO, UX, social and analytics experts for the first time. We work collaboratively with the marketing, planning and technology teams to deliver the best possible end to end user experience for our different audiences in support of our ambition to increase cancer survival rates to 3 in 4 people by 2034.
What skills are you looking for?
You'll be able to bring to the role…
Relevant experience of working on large and complex analytics and tagging solutions, including defining comprehensive site tagging specifications or requirements
Experience implementing and maintaining tags through a tag management system, preferably Google Tag Manager
Up to date knowledge of web analytics best practice, able to solve problems using industry gold standard solution design, including awareness of GDPR, ITP etc.
Understanding of the dataLayer, its use, and able to create developer documentation for implementation of new dataLayer code when suitable
Experience of implementing and using Google Analytics reporting features
Strong understanding of marketing pixels including wider strategy, implementation and data policy
Excellent communication, ability to understand stakeholders' requirements, manage expectations and deliver results to appropriate technical level from marketing teams to engineering
Experience of marketing databases, segmentation, clustering, profiling and modelling tools in conjunction with web analytics. E.g. BigQuery (SQL), Python (NumPy, Pandas, Scikit-learn)
What will I gain?
Without you we wouldn't be able to achieve our aim of seeing 3 in 4 people survive cancer by 2034. So we want to reward you in as many ways as possible. Our benefits package includes discounts on anything from travel to technology, generous holiday allowance, gym membership, childcare vouchers and much more. You'll also be able to access a wide range of learning and development opportunities. And ultimately you'll know that you'll be changing lives through your work.
If you're as ambitious as we are, join our collective force and enjoy an excellent career, as we save lives and add years.