Coventry, West Midlands
£34,884 per year pro rata. The actual salary would be £21,214 per annum for 22.5 hours a week.
Permanent, Contract, Part-time
Job description

We are the UK’s largest Law Centre, with a national reputation for innovation and excellence in using the law to improve the lives of some of the most disadvantaged people in our community.

We work across Coventry and Birmingham helping nearly 6,000 people each year to access justice and uphold their everyday rights, by providing specialist legal advice on social justice issues including housing, employment, debt, benefits, asylum and immigration.

As well as offering casework and representation delivered by legal experts we work in partnership with local universities, local authorities and the voluntary sector to deliver legal education and rights awareness-raising. You can read more about our impact in our annual report available on our website. 

We are looking for a vibrant, enthusiastic and experienced communications and engagement professional with a proven track record in networking, partnership building and leading high quality communications strategies. You will help us work with our existing and new partners to expand the reach of our work in the short term but also contribute to raising our profile and awareness of the issues our clients face and inspire more support.

It’s vital now more than ever that our local community knows we’re here to help them, and this role is key to ensuring that. For example, we want to build our social media platforms, so they connect with and engage local people and community groups. We also want to produce high quality communications materials that help front line staff working in other organizations identify legal advice needs and enable people to get the right advice at the right time. Your strong partnership building skills will ensure that these meet their needs as well as our target service users.  

This is a brand-new post with lots of potential to make your mark. This role is initially funded for 12 months and its continuation is subject to its success and securing ongoing funding.The postholder will take over responsibility for communications and marketing activities that are currently spread between other members of the team and build on these to create, and deliver, an effective stakeholder engagement and communications strategy and plan.

The Communications and Engagement Manager will be supported by the Senior Management Team and a part time Communications Assistant but will also need to be a self-starter willing to ‘do’ as well as lead. You will have autonomy to think creatively, and the confidence and experience to lead our communications work in a way that works collaboratively with our expert legal staff and support staff.

This is a fantastic opportunity to play an essential role in a friendly organization that is making a real difference. See full job description below.

Other benefits: 28 days holiday (rising to 35 days after 5 years’ service) plus 8 statutory days and pension scheme membership.

Please download an application pack by visiting the 'work for us' page on our website.  No CVs required.

Closing date for applications is 10am on Monday, 28th September 2020

Interviews will be held via Zoom on Friday, 2nd October 2020

Job description

The primary aim of this role is to provide strategic direction and increase capacity to our communications and engagement work across the whole organisation. Initially the role will work closely with senior management to redevelop and implement a communication and engagement strategy to ensure the maximum number of people can benefit from timely legal advice as they deal with the impact of COVID-19. It will also support our longer-term ambition to build a Rights in Practice approach in the communities where we work by increasing our network of partners, increasing knowledge and use of legal rights amongst frontline professionals and members of the public and increasing support for the work of the Law Centre.

Key responsibilities
• To work closely with senior managers and staff to develop a communications and partnership engagement strategy to support the work of the Law Centre and ensure it is regularly reviewed and refined.
• To develop stakeholder messaging and channel management strategies that support our strategy and objectives.
• To lead on the implementation of the strategy, building and strengthening relationships with other organisations who share our values and work with our client group, focussing resources where they can have maximum impact on audiences and driving up the quality of our communications.
• To build skills and capacity of Law Centre colleagues to communicate complex social and legal issues in a simple, engaging and accurate way.
• To build skills and capacity of Law Centre colleagues to nurture and sustain partnerships with other organisations.
• To support the development of communication and training materials identified as needed to support Law Centre initiatives.
• To ensure quality and consistency of copy, use of standard templates, advising on best format of material, consistent use of the Law Centre branding and appropriate dissemination routes of all communication materials.
• To develop and keep up-to-date marketing materials on our services, and make sure they reach people in our community, relevant stakeholders and referring agencies.
• To identify and manage creative projects from concept to delivery, to time and to budget.
• To develop our social media strategy and profile in line with the Law Centre strategy ensuring all our key audiences are reached and that we engage our community.
• To be responsible for the organisation’s websites and social media channels, including daily operation, content, on-going development, and liaise with external relevant suppliers.
• To create (and support other staff to create) online content that engages people with our work and vision, highlights our impact and brings the experiences of the people we work with to life.
• To manage requests for client stories and experiences from media outlets.
• To ensure client confidentiality is maintained in preparation of all communications materials and that consent is obtained and records maintained in line with CELC policies and procedures.
• Maintain and develop the Law Centre’s visual assets and increase their use in routine communications.
• To ensure effective systems and processes for all communications and stakeholder relationship activity including compliance with GDPR.

Person Specification

• Experience of developing an effective stakeholder engagement strategy in the charity sector and a communications strategy for multi-project initiative.
• Demonstrable experience of raising the profile of an organisation and attracting a range of audiences to a cause.
• Experience of producing a wide range of digital and print communication and marketing materials for a range of audiences.
• Experience of generating and delivering digital content to targeted audiences in alignment with organisational objectives.
• Experience of creative project management – from taking a brief and developing a concept and schedule, to engaging stakeholders at relevant points, and delivering project on time and to brief and budget (across a range of platforms and media).
• Experience in writing engaging web copy and managing website content.
• Experience in successfully commissioning designers (including volunteers).
• Experience of working with vulnerable people and the ethics around communications work in that context.
• Experience in media relations, including building positive relationships with journalists, writing compelling press releases, and protecting the interests of charity’s clients/users. (desirable)
• Experience in managing volunteers and staff (desirable)
• Excellent interpersonal and communication skills, and proven ability to forge new relationships.
• Broad understanding of the impact of poverty on individuals, families and communities in our region and the role access to justice and increased knowledge of legal rights has in mitigating this.
• Excellent written skills and proven ability to get the message across in different formats to attract a wide-ranging audience, including ability to understand and communicate complex issues in a simple and engaging way.
• Skills in using design platforms such as CanvaPro to produce creative, clear and engaging communication assets.

Personal Attributes
• Self-motivated, able to work independently and on own initiative and able to organise own workload and that of the team
• Ability to work as part of a team
• Commitment to and understanding of the aims and objectives of the Law Centre
• Good oral and written communication skills
• Understanding of the importance of confidentiality in a Law Centre
• Commitment to equal opportunities
• Non-judgemental attitude

Posted on: 10 September 2020
Closed date: 28 September 2020
Tags: Communications, PR, Project Management

The client requests no contact from agencies or media sales.