Edinburgh, Edinburgh
£39,731 - £42,742 per year
Permanent, Full-time
Job description

Are you a proven leader whose looking for a new challenge to work in a growing organisation looking to tackle the climate emergency head on? As our Digital & Marketing Communications Manager you will have the space to innovate, develop our brand, engage and connect with diverse audiences driving people to access our services to take action

About Changeworks

Changeworks’ vision is for a world where everyone is able to live, work and enjoy life with a low carbon impact.  We recognise climate change is the most significant threat to the environment and our way of life. 

Passion, integrity, innovation, collaboration and empowerment are the values which drive us.

We are Scotland’s leading environmental charity delivering solutions for low carbon living. A trusted expert with over 30 years’ experience.  Our current strategy has four goals

·         Accelerate the improvement of energy efficiency of buildings

·         Effectively deploy renewable and low carbon solutions

·         Deliver an integrated community approach to low carbon living

·         Reduce fuel povert

About the team

The Digital & Marketing Communications Team is being established to transform the way that Changeworks engages with our audiences and will lead on organisational and service marketing alongside developing our digital presence.  The team overall is responsible for evolving our brand, positioning the organisation, increasing our profile and driving more people to adopt a low carbon life

About the role

You will lead and coach the team in delivering Changeworks external marketing communications and digital strategies - develop and maintain appropriate plans and operating models to deliver.  Drive innovation and continual improvement to improve ROI and audience reach

Ensure the team deliver diverse marketing communications campaigns in the B2B and B2C markets. Alongside championing and driving the use of digital within Changeworks as both a way to communicate and provide products and services

Leading on brand development to drive our growth ambitions in the delivery of practical solutions to address the climate emergency.

About you

Experienced in leading marketing communications activities and particularly digital, ideally with experience in service design, data analysis and project management. 

Used to working across a variety of channels that include direct mail and email, you also have a proven ability to manage and influence stakeholders and use data to interpret, analyse and convey results. What’s more, you know how to utilise insight, including the motivations, interests and behaviours of customers. Experience of optimising and reviewing campaigns is important too, as is enthusiasm for keeping ahead of emerging trends and horizon scanning. 

Have experience of implementing communication and marketing strategies, demonstratable experience in delivering or overseeing media communications and excellent knowledge of developing campaigns, messaging and developing digital services and social media channels

Ideally you will have experience delivering digital transformation through developing or operating digital services utilising service design tools with a focus on outstanding content design.

You’re also willing to challenge the status quo and introduce new ideas, methods and processes when appropriate and adept at critiquing campaigns and materials to assess and improve

At Changeworks, we welcome and encourage applications from everyone.

Benefits

We offer a wide range of staff benefits including flexible working, bike to work scheme, an excellent pension scheme and 26 days paid holiday plus 9 public holidays per year

At Changeworks we remain working at home, where possible, in line with Scottish Government advice. This post would have typically been based at our Edinburgh office (36 Newhaven Road, Edinburgh) however we are currently designing our new ways of working. Over the coming months we will be looking to offer increased flexibility about where we work, in a hybrid of home and office base depending on the needs of each role

Closing date for applications:  10am, Thursday 18 November 2021

Interviews: Monday 29 November 202

Changeworks - delivering positive low carbon living. 

 

Refreshed on: 08 November 2021
Closed date: 18 November 2021
Job ref: DMCM
Tags: Communications, PR, Digital