Fundraiser - (Legacies and Marketing) 12 Month Contract
Salary: £31,578.00 per annum
Home Based, covering the South West of England
Our client is a health charity based in South West England who are looking for a Fundraiser to come in and focus on developing and growing income through managing legacies and gifts and wills. This role is Home Based (the Charity does have offices around the UK), and you will be required to make journeys across the South West of England c. once or twice a week.
This is an exciting opportunity to join the team who inspire and engage their supporters, resulting in Gifts in Wills forming nearly half of The Charity's net voluntary income.
The successful applicant will be responsible for increasing the number of supporters who wish to include a gift in their Will to the Charity. You will find innovative and motivational ways to share the impact of gifts in Wills to a wider audience, primarily through conversations and engagements with supporters, staff, volunteers, and stakeholders in South West England.
You role will involve discussing the value and potential of legacies left to the Charity with existing and potential new supporters on a one to one basis - on the telephone, email or face-to-face meeting, with a view to converting interest into firm legacy pledges.
In addition to this you will:
Achieve an agreed number of new legacy pledges and enquiries annually in consultation with the Legacy Development Manager.
Plan, organise and follow-up a series of Legacy Marketing events at locations of appropriate interest, including hospices and virtually, on an on-going annual basis with a view to generating opportunities for developing new legacy enquiries and pledges.
Promote the range of free Will writing offers as appropriate supporters, staff and volunteers, with the aim of generating legacy pledges, in turn future potential income for the charity, and following-up unrealised enquiries through these offers.
Maximise the regional opportunities presented by organisational appeals, such as hospice and nursing appeals, direct marketing activity and other local events.
Be a first point of contact and knowledge on legacy and in memory matters for all regionally based staff, principally Caring Services, Fundraising and Volunteers.
Raise the profile of legacy and in memory giving across a defined geographical region, and to raise awareness of its impact on the Charity's Nursing services provided here.
Build relationships with staff and volunteers to ensure they understand the importance of legacy and in memory income to the charity and to equip and motivate them to promote legacies and in memory giving regularly and with confidence.
We are looking for someone with the following skills:
Fundraising experience, ideally legacy marketing or direct marketing but we will also consider other income streams
Ability to work independently
Marketing and promotional skills along with influencing and motivational skills
Report writing skills matched with creative and innovative skills
Effective research skills
Experience of working in the voluntary sector
Charity People are handling all applications for this role; interested applicants should send their CV in the first instance.
Charity People actively promotes equality, diversity and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We want to do this because we know greater diversity will lead to even greater results for the charities we work with.