Marketing Campaign Manager (Legacies)
Social Welfare Charity
London Bridge, working from home currently
Our client is a Social Welfare charity based in London Bridge who are currently searching for a Direct Marketing person to come in and work on their legacy stewardship programme, planning and delivering legacy events, direct marketing and digital campaigns, involving the management and delivering the programme of targeted direct mail and digital legacy stewardship communications.
An exciting and varied role, your duties will involve:
- Planning and managing campaigns end to end- including managing the appropriate agencies throughout the process, ensuring their delivery is to agreed standards. Marketing channels include direct mail, email, podcasts, webinars, videos, telephone, and supporter events.
- Investigate new ways of giving and managing new opportunities for giving.
- Provide input into the strategic direction and donor development budget planning of the Direct Marketing team.
- Draft budgets and maintain expenditure control of projects.
- Develop the quality of data held and maximise giving from existing supporters
- Significant experience in direct marketing including full project management of complex direct mail, e-comms and telephone fundraising campaigns.
- Experience of working with multiple key suppliers to ensure service is delivered to agreed levels.
- To have evidence and experience of the implementation of allocated campaigns / programmes of activity, including planning, project management, marketing materials, reviewing and evaluation.
- Experience of the principles of relationship marketing and fundraising techniques.
- Experience of producing precise and accurate briefs and reports, including use of research.
- Evidence of effective budget management and planning experience
Interested applicants should send their CV in the first instance.
Charity People actively promotes equality, diversity and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We want to do this because we know greater diversity will lead to even greater results for the charities we work with