Senior Acquisition Manager
Children's Charity, Central London
£46,000 - £52,000
This role offers hybrid working or home based and we welcome applications from across the UK.
Charity People are delighted to be working in partnership with a Children's Charity to recruit a Senior Acquisition Manager.
Reporting to the Head of Individual Supporters, your role will involve creating and delivering a strategic approach for supporter acquisition using an integrated plan to ensure targets of new supporters are met. You will lead a skilled and dynamic team (3 direct reports) responsible for the strategic development, delivery and growth of the Charity's supporter acquisition programme, and the team responsible for the innovation and development of their fundraising products.
This is a leading role in developing an audience led marketing approach to maximise the recruitment of new supporters to the Charity using mass media channels, both on and offline. You will optimise the Charity's portfolio of fundraising products, through new product development and innovations in existing products, ensuring the Charity is maximising their reach to new and existing audiences with relevant fundraising asks.
You will have substantial experience of managing large scale integrated acquisition campaigns including DRTV, direct mail, door drops, inserts, digital and outdoor media. You should have evidence of commercial success in launching new products, propositions or messaging using
audience insight to drive growth either from the Charity sector or commercial sector. In addition to this, you will have experience of multimillion-pound budget management and financial planning.
Charity People are managing all applications for this role; interested applicants should send their CV in the first instance.
Charity People actively promotes equality, diversity and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We want to do this because we know greater diversity will lead to even greater results for the charities we work with.