Kingston upon Thames, Greater London (Hybrid)
£45,000 - £50,000 per year
Permanent, Full-time
Job description

Role / Mission 

We’re looking for a Digital Analytics Manager to join our Marketing team based in London. The successful hire will be responsible for leveraging the power of data across the various platforms to deliver actionable insights.  

You will be comfortable being hands-on across Google Tag Manager (GTM) implementation and have experience with connecting web analytics to wider data within the organisation. You will advise on best practice around how to utilise data effectively within the business with a view to generate optimised and targeted customer journeys. 

Responsibilities  

  • Manage all data across the organisation 

  • Develop, automate and maintain reports to effectively communicate the performance of digital channels, key products and core business KPIs 

  • Review website performance and recommend optimisation opportunities to increase conversion of core business goals  

  • Present KPIs and new findings to key stakeholders on a regular basis  

  • Develop recruiter and candidate segmentation to improve targeting across customer touchpoints 

  • Support members of the Marketing team with deep dive analysis on core channels such as Search, Social, Email and Paid Ads 

  • Lead thinking on the role of 1st party data after limitations around 3rd party cookies 

  • With the relevant teams, co-build a strong measurement framework across paid media 

  • Conduct analysis for key product and pricing decisions  

  • Work with Research & Content Managers to produce recruitment insights for charities  

  • Create necessary documentation for the database, analytics tools and dashboards 

  • Educate colleagues on the importance of metrics and customer data 

 

Role requirements 

 

  • Highly skilled across both web and customer analytics  

  • Proven commercial experience in GA360 & Google Tag Manager. Experience of GA4 is advantageous but not essential 

  • Advanced skills in Power BI (or equivalent), Excel, ETL dataflows (OLAP & data connector tools) 

  • Basic to intermediate SQL 

  • Experience of conversion rate optimisation strategies and A/B testing 

  • Good knowledge of GDPR  

  • Ability to present reports and insights in a digestible manner to non-technical and senior stakeholders   

  • Desirable experience of Excel Power Pivot, DAX, HTML, SQL Server Management Studio, VBA, Debugging experience, Azure Portal, BigQuery 

Refreshed on: 31 July 2022
Closed date: 31 July 2022 at 23:59
Tags: Marketing, Digital

The client requests no contact from agencies or media sales.