Job Title: Head of Communications and Engagement
Reports to: Chief Executive Officer (CEO)
Direct Reports: Digital Marketing Manager, Copywriter
Contracted Hours: 37.5 hours
Contract Duration: Fixed until 25th June 2025
Location: Position can be based from home or our Liverpool of Sheffield offices. If home based, will require occasional travel to those offices
Closing Date: 20th August 2021
Interview Date: TBC
Probationary Period: 3 months
Your responsibilities will include:
You will be responsible for developing and communicating City Hearts messaging and brand awareness internally and externally.
You will lead on our communications and engagement strategy working closely with the Head of Income Generation and Innovation. You will develop engaging campaigns as part of this work and project manage PR activity associated with them.
You will demonstrate a clear passion for one or more of our impact areas having communication experience within that sector.
On a day-to-day basis this means creating a steady flow of content; finding, crafting and promoting relevant and engaging stories and industry specific newsworthy content that shares our vision, mission, values and activities.
You will create a pipeline for gathering stories in a way that does not place a significant burden on frontline staff and will demonstrate a clear understanding of informed consent and safeguarding in relation to vulnerable individuals and risk assessment processes.
You will work with our Head of Income Generation and Innovation to promote our initiatives, corporate partnerships and individual fundraisers to support reaching charitable fundraising goals.
You will generate creative PR ideas (COPE model: Create Once Post Everywhere)
You will build and maintain relationships with key journalists, broadcasters, content creators, celebrities and influencers
You will oversee our engagement and communications channels including social media, web and SEO.
You will be able to position City Hearts at the forefront of the sectors we operate in communicating our innovative approaches, gaining traction and recognition across a wide audience.
You will ensure that media, press and other external queries are handled in a timely sensitive, mutually beneficial and accurate way.
You will evaluate and measure impact of PR activity
Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media.
You will keep up to date on best practice and news within our sector in particular changes to communications innovation, legislation and codes of practice.
You will ensure City Hearts abides by all relevant legislation in relation to its communications.
You will ensure all spend in relation to Communications and Engagement team and projects is within parameters of any agreed budget.
You will respond to breaking and industry worthy news to highlight our services and position us at the front of industry knowledge sharing.
You will support City Hearts spokespeople in preparing for press interviews and act as a spokesperson when required.
You will track relevant daily news stories to our impact areas, responding to trends, key industry announcements and maximizing opportunities.
You will line manage and coach a small but effective team of marketing and content production staff
You will be responsible for the content produced by the charity including collateral, with the support of your team.
You will ensure the CEO and board of trustees are provided with relevant information through regular reporting.
You will be part of the senior management of the charity and maintain an effective working relationship and communication with members of senior management to ensure the Communications and Engagement Strategy aligns with organisational and departmental goals, strategy, and actions.
You will support senior management with internal communications as and when needed.
The ideal candidate will have at least three years’ experience in a similar role.
Additional qualifications in a marketing, journalism, communications or similar field are desirable.
You will have experience in creating and delivering a communications strategy and PR campaigns.
Highly proficient in writing press releases, press statements, Q&As, briefings, blogs and opinion pieces.
Experience in media response to crisis situations, handling enquiries, creation of statements and briefing key staff members for interviews.
You will have a passion for and proven track record of creating dynamic and inspiring content, able to demonstrate previous success at securing media coverage across print, broadcast and online that engages with a range of audiences.
You will have a good understanding of websites and social media platforms.
You will have a desire to amplify the voices of the people we support and our team and have demonstrable experience of having done this previously.
You will be well organized, creative, analytical, focused on results, demonstrate attention to detail and prioritise your work effectively.
Experience of line management within a communications environment.
Ability to track, record, analyse and use data and insight to generate media stories.
Proven ability to generate excellent media coverage across different types of national and local media.
Ability to follow PR procedures to ensure clients safeguarded.
Proficient in content management systems such as Hootsuite and MailChimp.
Ability to effectively communicate complex information quickly and concisely.
Flexible to work outside of usual working hours as required in order to respond to the needs of the charity in managing media opportunities and enquiries.
Excellent interpersonal skills – comfortable building relationships and communicating with a variety of people.