Remote
Birmingham, West Midlands
Camden Town, Greater London
Exeter, Devon
£30,000 per year (pro-rata 2 Days a week)
Permanent, Part-time, 2 Days a Week (can be flexible for candidate)
Job description

We need an outgoing self-motivated person to lead our marketing work communicating our mission to schools, coaches and pupils through social media and email communications.

You will be responsible for our social media, email campaigns and play a key role in building our pupil and coach communities.

 

About Us

We are a social mobility movement committed to ensuring that every young person experiences educational equity.

As an award-winning, fast-growing charity our mission is to support young people from disadvantaged communities to identify and fulfil their potential. Working in partnership with schools, we deliver academic tutoring programmes that improve a pupil’s grades, confidence and independence so they can win places at top universities and on high level apprenticeships.

Having turned six years old in February 2020, we’re at an exciting stage of growth and have ambitious plans to scale our impact and reach. This academic year, we are supporting over 4000 pupils. Currently working across London, the South East, the West Midlands and the South East, we are looking to thoughtfully scale our academic programmes into hard-to-reach deprivation areas.

 

Key Areas of Responsibility

Social Media:

  • Lead on using our platforms to communicate with our pupils, coaches and teachers (Instagram, Linkedin, Twitter and Facebook)
  • Create and schedule original content for our platforms
  • Collaborate with the programmes team to ensure the latest delivery news is shared

Email campaigns:

  • Create and deliver targeted campaigns to our key stakeholders so they feel part of our social mobility movement,

Joint brand engagement with partners:

  • Engage our school and wider partners on our marketing messages
  • Build relationships with other marketing teams to ensure wider reach and engagement.

Press and Media coverage

  • Write press releases on key CoachBright news and updates
  • Engage journalists directly on stories critical to the charity

 

Person Specification

Essential characteristics and experience

  • Passion for social mobility: we have big aims and are looking for those who share our desire to make education fairer in the UK so a person’s background does not determine their future.
  • Independence: this role requires you to work independently/alone from time to time in the office and/or from home
  • Resourcefulness: we’re a small, dedicated team - you must be a self-starter prepared for practical roles with lots of responsibility. A willingness to stay solution-focused with last minute challenges is a must!
  • Marketing/Communications: experience leading or supporting marketing for an organisation
  • Social Media management: experience managing social media accounts for an organisation.

Desirable knowledge/experience:

  • Experience of using video editing software (Final Cut Pro) to create short clips for social media
  • Experience using social media management tools (Hootsuite, Tweetdeck)
  • Experience editing photos (Adobe Photoshop)
Application Instructions

When applying, do address your CV and cover letter to Robin.

More about CoachBright
About
CoachBright

We are a social mobility movement. We are working towards a day where no young person’s background determines their future.

Read more

Refreshed on: 23 September 2021
Closed date: 08 October 2021
Tags: Communications, PR, Marketing