City of London, London (On-site)
£39757 - £47735 per annum
Job description


Legacies are vital to Diabetes UK with gifts in Wills funding, on average, over a third of our work every year. As the Senior Legacy Manager, you will pay a pivotal role in leading on the development and management of the legacy marketing programme.

Managing a small team, you'll be responsible for the development and delivery of end-to-end recruitment and retention plans including supporter stewardship journeys and involved in the delivery of direct marketing campaigns across a range of offline and digital channels. In addition, the role will support colleagues across the charity to develop relationships with legacy prospects and supporters. You'll also be responsible for managing the Legacy expenditure budget as well as liaising regularly with the Legacy Administration Team in order to monitor and forecast legacy income.

First stage interviews: 16, 17 and 18 February 2022 (online)

Second stage interviews: 21 and 23 February 2022 (TBC)

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK. You might find the following resources useful:

  • To view a full list of accepted documents and the checks employers are required to make
  • To view guidance on proving your right to work to an employer

If you have any questions, please contact


What we can offer you:

  • Generous annual leave starting at 25 days plus bank holidays
  • A Cash Healthcare Plan (giving you up to £1,500 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments)
  • Early finish Friday and flexible working as part of our approach to activity based working
  • Discounts on gym membership
  • Employee assistance programme to give you support on any issues that come up in life
  • Annual season ticket loan* (on completion of your probation period and if contract is permanent or longer than 12 months)
  • Very active social scene including sport teams, gardening and other activities
  • Generous pension provision, life assurance and income protection insurance
  • Cycle to work scheme* (eligible for scheme if contract is permanent or longer than 12 months)

*Some benefits aren't available until you've passed your probation period and are dependent on the length of contract.

Main Responsibilities

The successful applicant will manage, implement and develop the annual plan and budget for the Legacy Marketing team. The role will require a strategic approach to evaluating the existing legacy marketing programme as well as how we promote the gifts in Wills to a range of new audiences through advertising and events, identifying opportunities for growth both within the Individual Giving department and by engaging key stakeholders in cross-organisational activities.

Ideal Candidate

We are looking for someone who is passionate about legacies and passionate about our cause. Someone that is fired up by the challenge of increasing the number of legacy supporters on our database, and stewarding them so that we can safeguard future income and meet our vision of a world where diabetes does no harm.

It goes without saying that you'll be a strategic thinker and an expert in legacy marketing, bringing ideas and energy to help us bring our cause to life.

You'll have extensive experience of managing direct marketing campaigns. You will have excellent project management skills, organised, calm under pressure and working closely with leadership teams.

More about Diabetes UK

Diabetes UK is the charity leading the fight against the most devastating and fastest growing health crisis of our time, creating a world where... Read more

Posted on: 17 January 2022
Closed date: 07 February 2022 at 11:45
Job ref: diabetesuk/TP/24837/720
Tags: Fundraising