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Our vision is for a world where epilepsy is irrelevant and people with epilepsy lead the lives they want to lead. We are the UK’s only charity transforming the lives of people with epilepsy through world leading research, advocacy and care. We put people at the heart of everything that we do.
It is an exciting time to join us as we embark on our strategy to raise £5m for people living with epilepsy by 2025. Epilepsy Society is an ambitious and passionate place to work. We hope you will be inspired by what we do and recognise our potential to do even more.
The role of the Senior Digital Marketing Executive is to ensure we provide a great supporter experience to any person, company or organisation who donates to the Epilepsy Society and to help the fundraising and marketing teams increase our number of supporters and fundraisers through digital acquisition.
As part of the Charity’s in-house marketing agency, you will support in responding to briefs from other departments and work closely with their teams to create and deliver marketing plans which deliver on revenue and strategic priorities. You will also work closely with multiple stakeholders, including our digital agency and the other teams within the Fundraising and Marketing Department and the wider organisation.
This role involves supporting various digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, content creation, and data analytics. The postholder will be responsible for a range of tasks to support the efficient and effective running of a fundraising and marketing team dealing directly with donors at all levels to ensure they have the best donor experience. We need someone to help us to reach new people online, drive income and build an enhanced online supporter experience.
There is flexibility within the role; with a hybrid working approach of 3 days in the office and 2 days working from home. We offer a generous holiday allowance as well and training and development opportunities. There is plenty of free on-site car parking, a Café and beautiful grounds to work in and be surrounded by. We have a generous group pension scheme, an employee assistant programme (with confidential helpline with any support you might need) and Purple Rewards, a reward scheme with money-off benefits on a number of high street products and services.
The post-holder should demonstrate our people values of CAIRO (Caring, Accountable, Improving, respectful and Open).
If you have the right skills and experience and are inspired to apply, please do so by attaching your CV and covering letter detailing how you meet the person specification.
We are seeking a Head of Brand and Marketing to join our Engagement Team at the Motor Neurone Disease (MND) Association. This role is pivotal in building the Association's brand and developing a marketing strategy that amplifies our impact for those living with and affected by MND.
You will be a powerful advocate of the strategic importance of a strong, aligned, and consistent brand. You will be responsible for the delivery of integrated marketing campaigns that maximise the Association's ability to raise income, provide services and win support for campaigns to make life better for people living with and affected by MND. Achieving clear goals and providing leadership and direction to the marketing and brand teams.
Collaboration is key - you'll work closely with internal stakeholders, including our Head of Communications, to enhance our visibility through targeted campaigns and public awareness-raising activities. Ensuring our external-facing activities feel coherent and coordinated, supporting the building of the brand and the success of our products and services.
Your responsibilities will include developing annual marketing and content plans, overseeing the development and delivery of multi-platform content. You will lead integrated marketing campaigns and an audience-first approach to enable insight-driven marketing activities to evidence our impact, ROI, and drive engagement.
Building relationships is at the core of this role. You'll engage with senior stakeholders to promote the importance of brand strategy in achieving our organisational objectives. Additionally, you'll empower our marketing and brand teams, encouraging creativity and innovation to deliver work with measurable results.
Monitoring and evaluating performance metrics will be crucial in refining our strategies and demonstrating impact. You'll manage the marketing and brand budget, ensuring resources are allocated to maximise outcomes.
This is a fantastic opportunity to join the MND Association at a transformative and exciting time! Apply today to be part of a forward-thinking and dedicated team.
Hybrid Working Expectations: 2 days per week office attendance
(Flexibility to attend the office more regularly on occasion may be required to meet business needs.)
What are we looking for?
Experience in brand development and building brand equity. You will be experienced leading successful integrated campaigns.
Your ability to build relationships at a senior level and influence strategic decisions is paramount. You'll have demonstrated leadership skills, including team line management and budget management.
A comprehensive understanding of brand's role in the charity sector is essential, as is experience in managing agency partnerships.
You will demonstrate a proven ability to develop marketing plans that support the delivery of other teams' products and services and put those affected by MND at the forefront is crucial.
Ability to use data and insights to inform strategy is essential.
For full role responsibilities please view the job description located within the Recruitment Pack.
Our Benefits
- 28 days holiday, rising to 33 days after 5 years' service, plus Bank Holidays
- Access to UK Healthcare which includes reimbursement for dental appointments, eyecare, Health & Wellbeing screening and therapies
- Access to a 24/7 phone and video GP Service
- Life assurance
- Confidential counselling helplines
- Salary sacrifice schemes to include: Cycle to work& Buy and sell annual leave
- BenefitHub which offers lifestyle discounts and offers on everyday shopping
- Enhanced pension scheme
- Opportunities for training and personal development
- Hybrid working
How to apply
Please submit a CV and supporting statement. Your supporting statement should be no longer than one side of A4 and demonstrate how you meet the following areas of the role.
- Experience of brand development and building brand equity.
- Experience of leading integrated campaigns.
- Proven ability to lead a team, including line management and budget management.
Where experience is asked for, please give one example showing what you did and what it achieved. Where we require evidence of ability, please explain either how you would approach that particular competence or give an example to support your suitability.
Alternative Applications
To provide an inclusive application process for all our opportunities, we are open to receiving alternative applications from candidates who may find it difficult to complete our online form. For example, if you would like to apply via video or audio format, please email your recorded application, ensuring you cover the supporting statement aspect.
About Us
Our vision is a world free from MND. Our mission is to improve care and support for people with MND, their families and carers. We fund and promote research that leads to new understanding and treatments and brings us closer to a cure for MND. The Association also campaigns and raises awareness so the needs of people with MND, and everyone who cares for them, are recognised, and addressed by wider society.
We are committed to equality and value diversity. We are working hard to remove perceived and actual barriers to participation for people with and affected by MND, current and future staff, volunteers, and stakeholders.
We guarantee interviews for disabled applicants that meet the requirements of the role as part of our commitment to the Disability Confident Scheme. Reasonable adjustments can be made as required.
Important Information
Adverts may be closed before the deadline once sufficient applications are received. To avoid disappointment, please apply early.
We request that recruitment agencies do not contact us in relation to this role.
The client requests no contact from agencies or media sales.