London
Up to £36000.00 per annum
Permanent
Job description

Eden Brown is recruiting a Senior Digital Fundraiser for a large international animal charity. Reporting to the Head of Fundraising this job will involve working on their digital fundraising strategy.

Key duties include:

  • Develop, write and implement the 2020 Digital Fundraising Strategy in partnership with the Head of Fundraising UK
  • Deliver and exceed the targets of the UK digital budget, maximising net return and focusing on the life-time value of supporters
  • Contribute to setting income/expenditure targets, monitoring and reforecasting
  • Evaluate digital fundraising campaigns against set Key Performance Indicators and producing monthly performance reports for the Head of Fundraising UK
  • Email marketing: setting up e-appeals, newsletters, customer email flows such as welcome journeys
  • Generate email leads and convert into donors - via Facebook, Instagram and other sources
  • Project management: source content via email from international partners to feed campaigns, emails, landing pages and other online content
  • Responsible for donation page optimisation, SEA campaigns (Google Grants, Google Ads) and paid content of social media channels
  • Website maintenance and development for donation and fundraising pages- Set up online petitions in petition tool

Requirements:

  • Solid experience in devising, implementing and optimising online marketing campaigns across email, Facebook/Instagram, the Google marketing suite and other platforms
  • Knowledge about fundraising, data regulations and digital trends across the commercial and not for profit sectors
  • Technical understanding and knowledge in digital platforms
  • Performance focused and driven to generate as many leads as possible for a competitive price
  • Passionate about converting leads into donors with have practical, hands-on experience of the strategies that should be deployed to do so
  • Excellent online campaigning knowledge of which channels best generate traffic and conversions

What we offer:

  • Work experience in an international organisation
  • A dynamic and pleasant working environment in a motivated team
  • A fully integrated and respectful partnership within an international organisation
  • Occasional international travel
  • Local and international career development opportunities

To apply click on the link below. To find out more call Tony Williams on 020 3017 5014 or email [email protected]



Eden Brown is committed to equality in the workplace and is an equal opportunity employer. Eden Brown Ltd is acting as an Employment Agency in relation to this vacancy.

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About
Eden Brown

Eden Brown was one of the very first third sector recruiters in London and has been supporting candidates and clients in the charity and not for ... Read more

Posted on: 25 February 2020
Closing date: 25 May 2020
Job ref: 267334TWM
Tags: Fundraising, Digital
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