Job Title: Marketing and Communications Officer
Location: Quantum House, 22 – 24 Red Lion Court, Fleet Street, London, EC4A 3EB.
Purpose: A fantastic opportunity to support the communications and marketing for the Education and Employers charity. The charity aims to ensure that all young people have the inspiration, motivation, knowledge, skills and opportunities they need to help them achieve their potential.
Working closely with colleagues from across the organisation, the successful applicant will support the external communications of the charity, helping to extend the reach of the charity and impacting on the lives of young people. They will primarily promote the work of the internationally-recognised programmes, Inspiring the Future and Primary Futures, as well as contributing to charity-wide communications.
Remuneration: £21k – £24k per annum (negotiable depending upon experience)
Reports to: Campaigns and Projects Manager
Additional Terms: 30 days paid holiday, exclusive of Statutory Holiday plus competitive pension scheme and a volunteering allowance of up to 5 days – pro rata in accordance with the length of contract. Additional family friendly benefits including enhancements to Statutory Payments.
Appointment Terms: Permanent
The role: Working across the charity, the successful candidate will be responsible for supporting external communications and marketing, managing regular updates of the charity’s websites and social media channels. This will include generating innovative content and feeding into the creation of a sustainable social media strategy to grow social media following and increase engagement across our digital communication channels.
A significant part of this role will include supporting the charity to promote its Inspiring the Future and Primary Futures programmes. This an exciting, fast-paced role which plays a crucial part in shaping our messaging and supporting our stakeholders with the aim to attract and engage volunteers, schools and employers, raise awareness of our programmes and the difference they make to the lives of young people, and help our teams reach communications targets set by our funders.
We are seeking an articulate and proactive individual who has a flair for communications and at least a year’s experience in a marketing/communications role. The candidate will have excellent writing skills, be a confident communicator and an organised self-starter. This role provides a fantastic opportunity to grow and develop significant skills.
Content creation and communications planning
- Develop new and engaging content to showcase our work with schools and colleges, including website articles, blogs, social media updates, case studies and other resources.
- Delivery of the agreed communications plan for funded projects across the charity and input into the development of new plans where needed.
- Help develop and maintain a portfolio of branded assets promoting our services and ensure team members have collateral when and where they need it.
- Manage regular updates on our websites – adding news items, articles and downloadable resources.
Social media management
- Input into the creation of a sustainable social media strategy to implement across Facebook, Twitter, LinkedIn, YouTube, flicker and Instagram.
- Daily management of the charity’s multiple social media channels, creating original and engaging social media posts using graphics, film and photography and reactively engaging with our audiences.
- Use analytics to report on results of digital campaigns, track monthly performance across channels and inform future activity.
- Manage and create engaging monthly newsletter campaigns for the charity’s multiple programmes and create analytics reports to improve future performance.
- Draft press releases and news stories on a regular basis.
- Undertake media monitoring, maintain press cutting folders and archive of all media coverage.
Internal comms and support
- Lead on internal communications maintaining a communications tracker and a staff internal newsletter.
- Deal with day to day, ad hoc queries and be a contact person for communication related queries
We are looking for an agile and enthusiastic individual, capable of absorbing key information quickly, as well as the ability to handle a diverse workload in order to meet the fast pace of the organisation. Education and Employers is a small, ambitious charity working to bring about change. The ideal candidate will be a self-starter with strong communication skills and work well with a small team in a dynamic working environment.
Skills/ Knowledge/ Expertise
- Excellent digital skills, including experience of content management systems such as WordPress.
- Degree or equivalent e.g. CMI/CAM Cert/Dip
- Minimum one year’s experience in a marketing and communications / public relations / digital role and understanding of branding
- Understanding of the basic principles of search engine optimisation, experience of email marketing systems and social media tools.
- Proven ability to effectively write and edit copy for different audiences.
- Strong organisational and administrative skills including excellent attention to detail and effective time management.
- Excellent proof reading, copywriting and editing skills.
- Proven ability to upload videos to YouTube and create infographics
- Strong interpersonal skills and ability to work with different teams.
- An articulate and confident communicator.
- Demonstrable experience of managing a diverse workload; being able to prioritise tasks and work under pressure.
- Ability to learn procedures so the charity is compliant with relevant legislation.
- Experience of working in the charity or education sector.
- Passion for supporting young people in realising their potential through harnessing skilled volunteers to engage in education.
- An ability to analyse data.
- Experience of working in a small team.
- Understanding of risk management.
- Experience of client relationship management databases.
- Strong client facing aptitude and communication skills both written and verbal.
- A “can-do” attitude and creative approach to a limited marketing budget.
- Calm and patient when dealing with a range of internal and external stakeholders at all levels
- Demonstrates sensitivity and possesses the ability to manage effectively the organisational tensions that sometimes develop between all stakeholders involved in the organisation and delivery of its work.
- Team Player: works collaboratively and flexibly to achieve outcomes and is keen to add value to the organisation’s culture and ethos
- Able to undertake some occasional work in the evenings and at weekends
- Able to travel in the UK if required
The Education and Employers charity values having a diverse workforce. We are committed to equality of opportunity and welcome applications from individuals from all backgrounds.
Please send a CV and covering letter (no more than 2 pages of A4) setting out your interest in and suitability for the role and highlighting why you'd like to work for the charity. Should you have any questions regarding the role please contact the recruiting manager Victoria York.
The closing date for applications is 10am on Monday 2nd March 2020. Successfully shortlisted candidates will be notified no later than Friday 6th March 2020. Interviews will be arranged with successful candidates for the Thursday 12th March 2020 and will take place at the Education and Employers’ offices in Fleet Street, London.
Please note we will only consider applications with both a CV and covering letter and applications will only be accepted from those with the right to work in the UK with a valid passport/visa.
Applications from recruitment agencies will not be considered under any circumstances.
About the Education and Employers charity
Education and Employers is an independent UK based charity launched in 2009 with the vision of “providing children and young people with the inspiration, motivation, knowledge, skills and opportunities they need to help them achieve their potential”. It aims to achieve this by working with schools, employers, the national bodies that represent them and a wide range of other partners including the government and third sector organisations. The charity also works with partners internationally – more details here.
The charity runs Inspiring the Future, a free service which uses innovative match-making technology to connect volunteers with state schools and colleges, quickly, simply and at scale. Schools can very easily search a massive database of willing volunteers, filter against a wide range of criteria – e.g. subject, sector, career route and send them a message. It enables young people, wherever they live, whichever school they attend, the opportunity to meet people from a wide range of backgrounds doing jobs from across the whole world of work.
Over 50,000 people have already volunteered in the UK - people from all levels: apprentices to CEOs and all sectors: apps designers to zoologists and over 80% of English secondary schools have registered. People can volunteer from an hour a year in a local primary or secondary school to chat informally about their job and career route, take part in career speed networking session, give careers insights, provide mock interviews or feedback on CVs through to serving as a governor or trustee. There is also the opportunity to link up with schools for workplace visits, job shadowing and mentoring.
Inspiring the Future operates on a technology platform kindly developed in partnership with Deloitte, Salesforce and Ordnance Survey. It allows the charity to run national campaigns such as Inspiring Women and others focused on specific geographic areas or economic sectors such as engineering, science, health and arts and culture. The campaigns have secured high profile support across government, business and teacher associations and ongoing corporate partnerships including our lead corporate partner Bank of America Merrill Lynch.
In partnership with the National Association of Head Teachers the charity has developed a version for primary schools called Primary Futures and over 4,500 primaries have already signed up. To see a short clip on how it works please click here. All campaigns run through Inspiring the Future share a common objective: to broaden young people’s horizons, raise their aspirations and show them the range of opportunities and careers routes e.g. apprenticeships and university open to them. Over 1.8 million interactions between young people and volunteers from the world of work have already taken place.
In partnership with the National Governance Association the charity runs Inspiring Governance the free governor recruitment and support service. This Department for Education funded service aims to get highly skilled volunteers to serve as governors in some of the most disadvantaged schools in England and in so doing help raise educational achievement.
Since the Charity’s launch it has sought to understand what difference employer engagement in education makes to young people and the economy. It works with academics and researchers from around the world and its own research is regularly cited by government and international organisations like the OECD. The research, which has informed and influenced a range of government policies, shows that employer engagement helps improve social mobility, reduces the likelihood of young people becoming NEET (not in education, employment of training), increases the amount they earn in adult life, helps them make better informed career choices and leads to improvements in educational attainment.