Job Title: Senior Marketing and Communications Officer
Location: Quantum House, 22 – 24 Red Lion Court, Fleet Street, London, EC4A 3AB.
Purpose: The Charity aims to ensure that all young people have the inspiration, motivation, knowledge, skills and opportunities they need to help them achieve their potential.
Working closely with colleagues from across the organisation including the CEO, the successful applicant will support the external communications of the charity, helping to extend the reach of the charity and impacting on the lives of young people. They will primarily promote the work of the internationally recognised programmes, Inspiring the Future and Primary Futures, as well as contributing to charity wide communications.
Remuneration: £25k - £27k per annum (depending upon experience)
Additional Terms: 30 days paid holiday, exclusive of Statutory Holiday plus competitive pension scheme and a volunteering allowance of up to 5 days – pro rata in accordance with the length of contract. Additional family friendly benefits including enhancements to Statutory Payments.
Appointment Terms: Permanent
The successful candidate will be responsible for supporting the Charity’s external communications and marketing. Whilst the focus is on external communications, support for internal communications will also be required on an ad-hoc basis.
This an exciting, fast-paced role which plays a crucial part in shaping our messaging and supporting our volunteers, schools and employers. Working across the organisation and particularly closely with the Schools Team you will be responsible for the management of social media channels and our websites. This role provides a fantastic opportunity to grow and develop significant skills, while giving the suitable candidate scope and autonomy to make the role their own.
We are seeking a highly articulate confident and proactive individual who has a flair for communications and at least two years’ experience in a marketing/communications role. The candidate will have excellent writing skills, be a confident communicator and an organised self-starter.
The successful candidate, be expected to:
- Develop new and engaging content to showcase our work with schools and colleges, including website articles, blogs, social media updates, case studies and other resources.
- Lead a programme of wide-reaching communications with schools and the education sector, including through strategic and delivery partnerships, ensuring strong audience engagement.
- Support the promotion of our research team’s work including promotion of published reports and events.
- Provide comms support and direction for our wider employer engagement work, including content/ copy for employers’ and professional associations’ own existing comms channels.
- Delivery of the agreed communications plan for funded projects across the charity and input into the development of new plans where needed.
- Working with teams across the organisation to gather content and send out our monthly newsletters to schools and volunteers.
- Working with teams across the organisation to lead on communications to showcase key projects and campaigns, including targeted campaigns for specific aims.
- Maintaining a good understanding of key focus areas for the organisation to feed into communications.
- Manage daily updates on our websites including adding news items, events, downloadable resources.
- Work closely with the Inspiring Governance Communications, Marketing, and PR Officer, who provides the communications lead for our Inspiring Governance work to recruit and place more skilled governors in schools.
- Input into and delivery of the social media strategy to include Facebook, Twitter, LinkedIn, YouTube, flicker, Instagram etc.
- Create engaging social media posts using graphics, film and photography.
- Use analytics to report on results of digital campaigns.
- Undertake media monitoring, maintain press cutting folders and archive of all media coverage.
- Deal with day to day, ad hoc queries and be a contact person for communication related queries.
- Other ad hoc duties as required.
We are looking for an agile and enthusiastic worker, capable of absorbing key information quickly, as well as the ability to handle a diverse workload in order to meet the fast-pace of the organisation. Education and Employers is a small, ambitious charity working at a rapid pace to bring about change and the ideal candidate will be a self-starter with strong communication skills and work well with a small team in a dynamic working environment. This is a very exciting period to be with the charity as we celebrate our 10th anniversary in October 2019 with a series of activities, promotion and events focusing on young people as well as deliver on several high profile and exciting programmes and projects.
Skills/ Knowledge/ Expertise
- Strong organisational and administrative skills including excellent attention to detail and effective time management
- Excellent IT skills including using content management systems such as WordPress
- Proven ability to effectively write and edit copy for different audiences
- Excellent proof reading, copywriting and editing skills
- Proven ability to upload videos to YouTube and create infographics
- Demonstrable successful use of digital and social media
- Strong interpersonal skills and ability to work with different teams
- An articulate and confident communicator
- Good level of education, demonstrating capability in producing written content to a high standard Comfort and confidence in working with data.
- Demonstrable experience of managing a diverse workload; being able to prioritise tasks and work under pressure
- Ability to learn procedures so the charity is compliant with PECR and GDPR
- A passion for supporting young people in realising their potential through harnessing skilled volunteers to engage in education
- An ability to analyse data
- Specialist knowledge of the education and employment sectors
- Experience of working in a small team
- Understanding of risk management
- Experience of client relationship management databases, in particular Salesforce
- Strong client facing aptitude and communication skills both written and verbal.
- Confident in working with a variety of external stakeholders, having an entrepreneurial and enterprising approach to their work.
- A “can-do” attitude and creative approach to a limited marketing budget
- Demonstrates sensitivity and possesses the ability to manage effectively the organisational tensions that sometimes develop between all stakeholders involved in the organisation and delivery of its work
- Team Player: working collaboratively and flexibly to achieve outcomes and is keen to add value to the organisation’s culture and ethos
- Able to undertake some occasional work in the evenings and at weekends
- Able to travel in the UK if required
The Education and Employers charity values having a diverse workforce. We are committed to equality of opportunity and welcome applications from individuals from all backgrounds.
The closing date for applications is 12pm on Monday 16th September. Successfully shortlisted candidates will be notified no later than Friday 20th September.. Interviews will be arranged with successful candidates and will take place at the Education and Employers’ offices in Fleet Street, London.
Please apply with your CV and covering letter (no more than 1 page of A4) setting out your interest in and suitability for the role.
Please note we will only consider applications with both a CV and covering letter and applications will only be accepted from those with the right to work in the UK with a valid passport/visa.
Applications from recruitment agencies will not be considered under any circumstances.
About the Education and Employers charity
Education and Employers is an independent UK based charity launched in 2009 with the vision of “providing children and young people with the inspiration, motivation, knowledge, skills and opportunities they need to help them achieve their potential”. It aims to achieve this by working with schools, employers, the national bodies that represent them and a wide range of other partners including the government and third sector organisations. The charity also works with partners internationally – more details here.
The charity runs Inspiring the Future, a free service which uses innovative match-making technology to connect volunteers with state schools and colleges, quickly, simply and at scale. Schools can very easily search a massive database of willing volunteers, filter against a wide range of criteria – e.g. subject, sector, career route and send them a message. It enables young people, wherever they live, whichever school they attend, the opportunity to meet people from a wide range of backgrounds doing jobs from across the whole world of work.
Over 50,000 people have already volunteered in the UK - people from all levels: apprentices to CEOs and all sectors: apps designers to zoologists and over 80% of English secondary schools have registered. People can volunteer from an hour a year in a local primary or secondary school to chat informally about their job and career route, take part in career speed networking session, give careers insights, provide mock interviews or feedback on CVs through to serving as a governor or trustee. There is also the opportunity to link up with schools for workplace visits, job shadowing and mentoring.
Inspiring the Future operates on a technology platform kindly developed in partnership with Deloitte, Salesforce and Ordnance Survey. It allows the charity to run national campaigns such as Inspiring Women and others focused on specific geographic areas or economic sectors such as engineering, science, health and arts and culture. The campaigns have secured high profile support across government, business and teacher associations and ongoing corporate partnerships including our lead corporate partner Bank of America Merrill Lynch.
In partnership with the National Association of Head Teachers the charity has developed a version for primary schools called Primary Futures and over 4,500 primaries have already signed up. To see a short clip on how it works please click here. All campaigns run through Inspiring the Future share a common objective: to broaden young people’s horizons, raise their aspirations and show them the range of opportunities and careers routes e.g. apprenticeships and university open to them. Over 1.8 million interactions between young people and volunteers from the world of work have already taken place.
In partnership with the National Governance Association the charity runs Inspiring Governance the free governor recruitment and support service. This Department for Education funded service aims to get highly skilled volunteers to serve as governors in some of the most disadvantaged schools in England and in so doing help raise educational achievement.
Since the Charity’s launch it has sought to understand what difference employer engagement in education makes to young people and the economy. It works with academics and researchers from around the world and its own research is regularly cited by government and international organisations like the OECD. The research, which has informed and influenced a range of government policies, shows that employer engagement helps improve social mobility, reduces the likelihood of young people becoming NEET (not in education, employment of training), increases the amount they earn in adult life, helps them make better informed career choices and leads to improvements in educational attainment.