Job Title: Communications and Campaigns Manager – Inspiring Governance
Reports to: Director of Governance Programmes
Location: Flexible with occasional travel to London office - Quantum House, 22 – 24 Red Lion Court, Fleet Street, London, EC4A 3EB
Purpose: The UK based Education and Employers charity aims to ensure that all young people have the inspiration, motivation, knowledge, skills and opportunities they need to help them achieve their potential. One of the ways it achieves this aim is via the Inspiring Governance recruitment service. Funded by the Department for Education, this is a free governor recruitment service which gets highly skilled volunteers to serve as governors in some of the most disadvantaged schools in England and in so doing, helping to raise educational achievement.
This is a fantastic opportunity to make a difference by taking on a leading role in driving our communications and campaigns activities, both with volunteers and employers looking to support governance, and with recruiters looking to appoint governors in their school and local academy boards.
The postholder will primarily be responsible for developing and personally delivering a suite of communications and campaigns activity. They will work as part of a close and supportive team with other colleagues in Inspiring Governance and the wider charity.
Remuneration: circa £28-30k - depending upon experience
Additional Terms: 30 days paid holiday, exclusive of Statutory Holiday plus competitive pension scheme and a volunteering allowance of up to 5 days – pro rata in accordance with the length of contract. Additional family friendly benefits including enhancements to Statutory Payments.
Appointment Terms: Fixed term contract – initially until March 31st, 2022
The successful candidate will be responsible for all aspects of communications and campaigns that contribute to driving volunteer sign ups, supporting our employer engagement, and successfully engaging recruiters with our governance recruitment services:
- Inspiring Governance: This is a free (at point of use) England wide online recruitment service that connects schools with skilled volunteers interested in being governors and trustees. The service is currently funded by the Department for Education (DfE) The programme has specific, and demanding Key Performance Indicators (KPIs) to meet around numbers of volunteers sourced and placed, the diversity of volunteers and the number of vacancies registered by schools.
- Inspiring FE Governance: This is a free (at point of use) England wide online recruitment service dedicated to finding individuals with the right skills to serve on Further Education (FE Boards) in England, including chairs of finance committees. Board members are committed volunteers and the role is like a company non-executive director. The Inspiring FE Governance service is funded by the Education and Training Foundation and run solely by Education and Employers. The programme has specific Key Performance Indicators (KPIs) to meet, around numbers of volunteers sourced and placed for example.
We are looking for a strategic thinking, motivated individual who can evolve existing campaigns, develop new ones, and deliver a range of communications activity across multiple channels to promote the Inspiring Governance Service. The post-holder will understand governance and is passionate about supporting young people to realise their potential. Education and Employers is a small charity working at a rapid pace to bring about change and the ideal candidate will be a self-starter with strong communication skills, able to absorb key information quickly and work well with a small team in a dynamic working environment.
Review, evolve and deliver our current communications strategy
- To review, critique and develop the current Inspiring Governance communications strategy
- Put in place plans to resource and deliver this strategy at minimum cost for maximum gain
- Undertake metrics tracking to secure management information on all our communications channels, helping to inform and revise our ongoing strategy
Managing our website and social media channels
- Manage the Inspiring Governance website, overseeing and generating all content and liaising with our website hosts to ensure the website is engaging, informative and accessible
- Generating and posting content (including video) for the Inspiring Governance social media channels (Twitter, LinkedIn, etc.) that is designed to maximise benefit and reach for the service itself
- Works with the website provider and other external agencies as appropriate (film companies/ designers) to develop briefs for and delivery of key communications and marketing assets
- Through well planned social media campaigns and activity, grow our followership in terms of reach and by securing influential followers that can magnify our communications reach
- Develop the ongoing content schedule for the Inspiring Governance news stories pages. Commission, author and edit articles for these pages, promoting them appropriately to secure the widest readership
- Developing a wider library of photos/ images that are engaging, support our written comms and are tailored appropriately at our governance audiences
Curate, maintain, update, and develop our resources for volunteers and recruiters
- Review our current resources and revise any branding in line with a change in our delivery partnership, which will involve re-branding some material and maintaining branding/ attributed IPR of others
- Update our resources in line with DfE issued advice and guidance on school and academy governance
- Refine and further develop Inspiring Governance’s existing offer to volunteers thus helping ensure volunteers are ready to take up their role on a governing board
- Signpost ongoing support in the market that volunteers can access during their first years in governance
Developing our existing and new campaigns
- Work with partners to develop the Everyone on Board campaign (to diversify schools governing boards) that to date has been jointly developed with the National Governance Association
- Work with partners to develop the Educators on Board campaign (to encourage more educators on to governing boards) that to date has been jointly developed with the National Governance Association
- Develop and expand the School Governor Champions campaign that encourages employers and organisations to become a corporate supporter of school governance
- Support the Head of Employer and Volunteer Engagement to develop employer and sector led campaigns like Take a Closer Look (engineers) and Health Ambassadors (NHS staff)
- Conceptualise and deliver new campaigns that help us achieve our objectives and contract KPIs
Review and update all our existing communications with volunteers and recruiters
- Review the range of automated e-mail and personal communication that goes to users of the service (both volunteers and recruiters). Ensure that these comms best support the user/ customer journey and reflect the friendly, helpful and straightforward approach the service currently takes to its users
- Draft content for and distribute regular communications that go to IG volunteers and recruiters such as the volunteer and recruiter newsletters and annual surveys
- Work with Inspiring the Future colleagues in the charity to put in place a communications approach that encourages ITF volunteers to deepen their volunteering commitment and register for Inspiring Governance
Partnership communications and wider PR/ press coverage
- Secure wider PR/Press coverage for the Inspiring Governance service and its campaigns in trade, regional and possibly national channels
- Work with educational stakeholders to support the wider promotion of the IG service and our messages. This will include the National Governance Association as a previous delivery partner but also professional associations and membership bodies
- Further develop our employer social media toolkit and ensure that employers and professional associations we work with have the copy and tools to promote the Inspiring Governance service within their internal and external communications networks
- Ensure Inspiring Governance maximises its exposure through linking to national campaigns such as volunteer’s week and National Careers Development Month.
Wider charity contribution
- When required provide support to the wider charity’s communications activities and priorities. For example, this could be supporting the release of our research reports like the recent Value of Volunteering report.
- Represent the charity’s governance programmes and the Director at external events and conferences as appropriate
- Proactively contribute ideas and thoughts into the governance programmes team and into the wider Charity; both on Inspiring Governance Comms and the charity’s wider work;
- Other ad hoc duties as required.
Skills/ Knowledge/ Expertise
- Degree or equivalent experience e.g. CMI/CAM Cert/Dip
- Management level experience of developing and delivering communication strategies and executing them via effective programme and project management;
- Demonstrable supplier, client, and stakeholder engagement experience (including working with designers, printers, schools and wider educational stakeholders and their representatives);
- Management level experience of managing and delivering across a communications function (experience of engaging employers/ volunteers and schools/academies would be ideal) including scoping and delivering a programme of activity to achieve demanding Key Performance Metrics;
- Excellent IT skills and demonstrable experience of effectively using a content management system – we use Word Press;
- Excellent drafting and copy writing skills and the ability to structure and produce compelling and grammatically correct written content for a range of audiences;
- Demonstrable experience of conceptualising, planning and executing national comms campaigns to achieve demonstrable target group behaviours, such as encouraging volunteer and recruiter sign up to a service;
- Demonstrable experience of engaging and working effectively and collaboratively with colleagues and external partners across multiple geographical locations;
- Excellent people skills, the ability to influence (including with senior representatives) and the manner to professionally represent both the governance programmes and the Charity as a whole with schools, academy trusts and educational/ employer stakeholders;
- A passion for supporting young people in realising their potential through placing skilled volunteers as governors in schools;
- A successful track record in delivering tangible outcomes through engagement with schools, volunteers, employers and educational stakeholders;
- Experience of producing video and photography content to a standard that can be used on public facing websites;
- Specialist knowledge of the education and employment sectors and the policy environment underpinning these in order to tailor effective messaging;
- Experience and/or knowledge of governance within an education context; willingness to become a governor desirable
- Experience of working to deliver significant national Key Performance Metrics using resources (human and financial) efficiently and effectively;
- Understanding of risk management and data protection.
- Good level of education, demonstrating strong client facing aptitude and communication skills both written and verbal. Comfort and confidence in working with a variety of senior external stakeholders
- Self-motivated and relentless in pursuing goals, having an entrepreneurial and enterprising approach to their work;
- Good working knowledge and practical application of Microsoft office tools and the ability to understand and work with customer relationship management software – we currently operate our services on a Salesforce platform;
- A solutions orientated “doer”- ability to pro-actively anticipate requirements and act to provide workable solutions to these;
- Influencer - demonstrates personal ‘presence’ and gains the confidence of others through temperament, capability and calibre;
- Demonstrates sensitivity and possesses the ability to effectively manage the organisational tensions that sometimes develop between internal and external stakeholders involved in the organisation and delivery of communications.
- Team Player: working collaboratively and flexibly with other colleagues to achieve outcomes and is keen to add value to the Charity’s culture and ethos;
- Able to undertake some occasional work in the evenings and at weekends;
- Able to travel in the UK (England primarily).
The Education and Employers Charity values having its current diverse workforce. We are committed to equality of opportunity and welcome applications from all individuals from all backgrounds.
The closing date for applications is midday on the 15th March 2021. Successfully shortlisted candidates will be notified no later than close of play on Friday 19th March. Online interviews will take place via Zoom or MS Teams on either the 24th or 25th March.
Applications will only be accepted from those with the right to work in the UK with a valid passport/visa
Please note we will only consider applications with both a CV and covering letter.
Applications from recruitment agencies will not be considered under any circumstances.
About the wider Education and Employers Charity
Education and Employers is an independent UK based charity launched in 2009 with the vision of “providing children and young people with the inspiration, motivation, knowledge, skills and opportunities they need to help them achieve their potential”. It aims to achieve this by working with schools, employers, the national bodies that represent them and a wide range of other partners including the government and third sector organisations. The charity also works with partners internationally – more details here.
The charity runs Inspiring the Future, a free service which uses innovative match-making technology to connect volunteers with state schools and colleges, quickly, simply and at scale. Schools can very easily search a massive database of willing volunteers, filter against a wide range of criteria – e.g. subject, sector, career route and send them a message. It enables young people, wherever they live, whichever school they attend, the opportunity to meet people from a wide range of backgrounds doing jobs from across the whole world of work.
Over 55,000 people have already volunteered in the UK - people from all levels: apprentices to CEOs and all sectors: apps designers to zoologists and over 80% of English secondary schools have registered. People can volunteer from an hour a year in a local primary or secondary school to chat informally about their job and career route, take part in career speed networking session, give careers insights, provide mock interviews or feedback on CVs through to serving as a governor or trustee. There is also the opportunity to link up with schools for workplace visits, job shadowing and mentoring.
Inspiring the Future operates on a technology platform kindly developed in partnership with Deloitte, Salesforce and Ordnance Survey. It allows the charity to run national campaigns such as Inspiring Women and others focused on specific geographic areas or economic sectors such as engineering, science, health and arts and culture. The campaigns have secured high profile support across government, business and teacher associations and ongoing corporate partnerships including our lead corporate partner Bank of America Merrill Lynch.
In partnership with the National Association of Head Teachers the charity has developed a version for primary schools called Primary Futures and over 4,500 primaries have already signed up. To see a short clip on how it works please click here. All campaigns run through Inspiring the Future share a common objective: to broaden young people’s horizons, raise their aspirations and show them the range of opportunities and careers routes e.g. apprenticeships and university open to them. Over 1.8 million interactions between young people and volunteers from the world of work have already taken place.
In partnership with the National Governance Association the charity currently runs Inspiring Governance the free governor recruitment and support service. This Department for Education funded service aims to get highly skilled volunteers to serve as governors in some of the most disadvantaged schools in England and in so doing help raise educational achievement. From April 1st, 2021, this will be delivered solely by Education and Employers and will focus only on governor recruitment.
Since the Charity’s launch it has sought to understand what difference employer engagement in education makes to young people and the economy. It works with academics and researchers from around the world and its own research is regularly cited by government and international organisations like the OECD. The research, which has informed and influenced a range of government policies, shows that employer engagement helps improve social mobility, reduces the likelihood of young people becoming NEET (not in education, employment of training), increases the amount they earn in adult life, helps them make better informed career choices and leads to improvements in educational attainment.
The client requests no contact from agencies or media sales.