Permanent Marketing Assistant Jobs
We’re looking for a creative and confident Content & Communications Coordinator to join our busy Marketing & Communications Team at Imperial College Union. This new role will be key in strengthening our online presence and improving student engagement with the Union. The successful candidate will manage our social media channels and content to drive two-way conversations, to increase awareness of the Union’s work, and help us better understand what they care about.
You will be our in-house journalist; planning and delivering content that speaks to our varied audiences. You’ll build strong relationships across the Union and College, writing creative copy and curating innovative social media content. Using your in-depth knowledge of social media, you will be aware of emerging trends across all platforms and create content that attracts and retains the interest and attention of our members. You will work closely with colleagues across the Union, including our elected Officer Trustees, to support them to reach more students and deliver key messages. This role is integral to supporting the diverse work the Union does – everything from Activities
Our ideal candidate will have a flair for creative writing for a variety of topics and channels, with a strong passion for social media and help develop and embed the Union’s personality and brand. If you’re creative, confident, and self-motivated, this is a great opportunity to make a role your own!
Duties and responsibilities
Content Planning
- To assist in the creation of communications and content plans to support the Marketing & Engagement Manager in the delivery of key Union marketing activity, such as Welcome Week and election.
- In partnership with the Marketing & Engagement Manager devise a social schedule to ensure regular, timely and impactful content across these channels
- Build networks with student groups, the Union’s newspaper (Felix) and external partners to develop opportunities for content collaboration
- Utilise student feedback and engagement with Union content to continue to improve and develop our output and channels
- Work with the Student Officer team to promote their public profiles and provide support on their campaigns.
- Stay up to date with what’s happening across the Union, College, the city and wider student movement to stay current and spot positive PR opportunities and content.
Content Creation & Curation
- Ensure timely, relevant and engaging content for Union channels & platforms, including blogs, website, social media and news
- Write, proof and edit a variety of digital communications across the organisation, such as blogs and web content to ensure brand and tone of voice is consistent and correct
- Attend student events to capture photos and videos content to use for marketing purposes and provide live social media coverage to a high standard
- Work with Designer to turn copy into engaging, high quality assets
- Have your finger on the pulse for all latest trends for the student audience and evaluate their feasibility without audiences and available resources
- Be aware of shareable, engaging content, sourcing content from external channels to build an engaged following and boost our content on social media
- Establish and work with student and staff social ambassadors in gathering stories and content
General
- Regularly monitor and report on content to inform improvements and innovations
- Monitor and moderate social posts and comments and respond or escalate in line with the Union’s Crisis Comms plan
- Support key events throughout the year, including Welcome Week and Elections, when necessary
- Proactively work to ensure the Union’s commitment to diversity and inclusion is expressed in all outputs
Essential requirements
- Experience of developing and delivering communications plans campaigns with clear metrics of success
- Solid knowledge of website analytics tools to help monitor and generate useful reports and insights
- Experience in managing content calendars
- Experience of, or strong understanding of, producing web content and an organisation’s social media presence
- Writing copy, editing, and proofreading for online media, demonstrating excellent attention to detail
- Monitoring the effectiveness of communications activity and able to present appropriate recommendations for improvement and innovation
- Good software knowledge of Adobe Creative Suite (Illustrator, InDesign and Photoshop)
- Strong understanding of social media channels and their tools
- A passion for social media and keen to learn about new technologies and innovations
- Excellent planning and organisation abilities
- A keen eye for detail, layout and visual styles and experience of working according to brand guidelines
- An engaging writing style and the ability to convey complex messages to a variety of audiences
- Confident working to deadlines and keeping colleagues on top of deadline
- Ability to ensure high standards of work and excellent attention to detail
Further information
Please note this role is with the Students’ Union. We’re a registered charity in our right, with our own governance, systems, processes and objectives. However, we work extremely closely with Imperial College London, so you’ll also be joining a wider community of staff working within Higher Education. If you’ve never worked in a students’ union, or are unsure why it’s different, we urge you to get in contact. It’s a brilliant place to work.
We are running a characteristic anonymised application process for this recruitment as part of the College’s commitment to equal opportunities and eliminating discrimination. Applicants will be assigned an application reference number and applicants’ names will not be visible to recruiting managers until the interview stage. You will not be required to attach a CV. Please also refrain from including your name in your supporting statement.
As an employee of Imperial College, you will be part of lively community and work in a friendly and relaxed environment. Our aim is to provide to all our employees an encouraging and relaxed working environment with an emphasis on personal development and work-life balance. Based on that we offer:
- flexible working hours
- generous pension scheme
- 25 days holiday (plus 6/7 extra days per year for College Christmas and Easter closures)
- bicycle loan scheme
- season ticket loan
- health benefits
- excellent professional development opportunities and many more.
More information can be found on the Imperial College Benefits page.
To apply for the role please complete the online application form.
Closing date: 28 April 2024
Interviews expected to take place 8th and 9th May 2024.
Should you require any further details on the role please contact the People Team.
We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith, or disability. We particularly encourage applications from Black, Asian and other racial minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce. If there are any reasonable adjustments needed through the process, we will accommodate as much as possible.
The client requests no contact from agencies or media sales.
Join our team as Head of Member Acquisition and Engagement, helping us to support teachers, champion great teaching and raise the status of the profession by helping us continue to grow our membership and retain existing members. In this exciting new role, you will identify, develop, promote and evaluate programmes and initiatives to attract and retain members.
Job Title: Head of Member Acquisition and Engagement
Reports To: Associate Director: Partnerships
Salary: £40,000- £44,000 FTE (pro-rata based on hours) depending on experience
Contract: Part-time, permanent. We are open to discussing flexible working options.
Hours: 21 hours per week (0.6 FTE).
Benefits: Flexible working, generous annual leave, 8.5% employer pension contribution, Paycare, individual and team professional development/learning budget. A full list of our benefits can be found here.
Based: Office. We have a central London office and this role does require some office attendance to support the membership function. While this role is considered as office-based, we are happy to discuss hybrid-working options.
Start date: 1st July 2024, subject to any notice period.
Deadline: Applications will close on 7th May 2024. A task and competency based interview will take place over two rounds. First round interviews to take place on 13th and 14th May 2024. Second round interviews to take place on 21st and 22nd May 2024.
Application: Please apply by uploading your CV and cover letter. Please use our guidance when writing your cover letter. We encourage you to apply promptly as we will be reviewing applications as they are received and may complete the process earlier than expected if an excellent candidate is identified at an early stage.
The Organisation
The Chartered College of Teaching is a a charity and the professional body for teachers. We are working to empower a knowledgeable and respected teaching profession through membership and accreditation.
We are dedicated to bridging the gap between practice and research and equipping teachers from the moment they enter the classroom with the knowledge and confidence to make the best decisions for their pupils.
Our activities mainly focus on four key areas:
- membership
- teacher accreditation
- teacher CPD
- online and print resources
Since opening membership in 2017, we have grown rapidly. In total our work reaches nearly 50,000 teachers and more than 3 million young people. In 2020 we published reports ‘Education in Times of Crisis’ around the impact of lockdown which have since been cited in educational reports and academic papers; in 2021 we won the Memcom award for ‘Best magazine for a Professional Association or Membership Organisation’; in 2022 we celebrated the graduation of over 246 teachers from our Chartered Teacher and Chartered Teacher (Leadership) pathways. We are a growing and multi-skilled team of 30 people, supported by a Board with a significant track record of experience in a range of fields. Our business plan focuses on growing membership and Chartered programmes and providing meaningful professional learning opportunities for the teaching profession. This role will support us to deliver an excellent service to our members and those engaged with our CPD pathways, publications and research activity.
Requirements
We are looking to recruit a Head of Member Acquisition and Engagement on a part-time contract. This is an exciting new role that will play a key part in our continued growth and will make a real impact on the teaching profession; we are looking for someone who believes in our mission and the work we do.
Working closely with the Deputy Chief Executive, Associate Director: Partnerships and the Marketing and Communications Manager, the Head of Member Acquisition and Engagement will take a lead on activity related to attracting and retaining our individual teacher members, including developing, rolling out and evaluating recruitment and retention programmes, initiatives and campaigns for current and prospective members. The successful candidate will be confident using data to inform decision-making and monitor progress towards membership growth targets and have the ability to work well independently and within a team.
Reasons why this role could be great for you:
- You will have the opportunity to drive membership growth through new programmes, initiatives and campaign, informed by data
- You will work collaboratively with many of the team across the charity, including as a member of our senior management team
- You will help to grow the professional membership organisation for the teaching profession and be part of the team driving the organisation forward.
Main area of work
The majority of your time will be spent developing, implementing and evaluating strategies to secure individual membership growth, including through retaining current members and attracting new members.
The role is ideal for someone who enjoys building relationships externally and working with a range of colleagues across the organisation. You’ll be an expert on our products and services, and you’ll use our CRM system and other data sources to understand membership trends, challenges and opportunities.
You will ensure the Chartered College of Teaching is responsive to the needs of the sector, making sure that we understand our members and ensuring that every member gets maximum value from engagement with our products and services.
Additional areas of work
- Working closely with the Marketing and Communications Manager, planning recruitment campaigns and strategising content and resources for membership initiatives
- With the Associate Director: Partnerships, ensuring join-up between group membership sales and individual member sales
- Promoting and representing the Chartered College to potential members at events
- Working with the Membership Manager to ensure a seamless experience for members from their first interaction with us
- Recording, presenting, formatting and analysing data in a variety of ways to report to colleagues and stakeholders, including against KPIs.
- Performing other activities as and when required to support the wider team to achieve the charity’s goals.
Alongside your main areas of work, you will also participate in meetings and be encouraged to participate in CPD learning activities and training to maintain and develop your knowledge and skills.
You don’t need to have expertise in absolutely all areas, but we’re looking for someone who is motivated by our vision and truly passionate about membership growth and supporting teachers. Systems you would be using include Salesforce, DotDigital, Google Workspace, Zoom, Submittable and Slack.
Experience and skills:
- Experience in a sales or business development role (essential), with experience of membership or subscription sales highly desirable
- Experience working in the education sector (highly desirable)
- Experience of developing, delivering and evaluating sales initiatives and campaigns (essential)
- Strong Excel and data analysis skills (essential)
- Experience of Salesforce or other CRM systems (essential)
- Excellent written and oral communication skills (desirable)
Why Us?
As an organisation we care deeply about creating a working environment that supports our people to grow personally and professionally. These are reflected in our organisational values which outline the distinctive working culture we are looking to create. In particular, these values are reflected in our commitment to:
- Flexible working: responsive management, flexible hours, hybrid or fully remote working
- Professional development, including formal and informal training and support
- Transparency and ownership: we have an open culture that ensures all staff guide our strategic direction
- Mental health and wellbeing: access to health and wellbeing advice and health cash plan
Diversity and inclusion at the Chartered College
As a growing organisation we are committed to:
- Becoming increasingly representative of the sector and geographies that we operate in
- Providing a positive experience of work as part of an inclusive culture led by our organisational values
- Maintaining an annual EDI action plan - led by the internal team
What to expect from the recruitment process
- All applications are anonymised until the point of interview
- Line Managers trained in recognising bias
- We implement a standardised interview template and competencies matrix for a fair and transparent process
If you require any adjustments in order to proceed with an application please make a request,
For more information about joining the Chartered College, please watch this short video from Dame Alison Peacock (CEO). You can also download the application pack here.
Your Personal Data
As part of the recruitment process, the Chartered College of Teaching collects and processes personal data relating to job applicants. The organisation is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations.
Pre-employment checks
All conditional offers of employment are subject to:
- Two satisfactory references
- Proof of qualifications
- Eligibility to work in the UK
We are an employer committed to the safeguarding of children and young people.
The client requests no contact from agencies or media sales.