London, Greater London (Hybrid)
£28,509 - £38,571 per year
Permanent, Full-time
Job description

Do you want to help shape the future of a prestigious, growing charity which exists to pioneer change and improvements in health and care, continuing to deliver the legacy of the most famous nurse of all time?

If the answer is ‘yes’, then this is an incredible opportunity to lead the delivery of the Florence Nightingale Foundation’s communications strategy, and to join a supportive, passionate and talented team.

POSITON: Communications and Marketing Manager

REPORTS TO: Director of Engagement

Salary: £ 28,509 – 38,571 depending on experience

Location: All employee contracts are based at the offices in London; however, we operate a flexible, hybrid model including home working.

Pension: National Employment Savings Trust (NEST)

Term: Permanent after satisfactory 6-month probation period

Overview of the role:

  • Develop, implement and evaluate a multi-platform communications and marketing strategy in order to grow awareness, engagement, membership and income.
  • Working with the Executive Team, shape a new narrative which demonstrates compellingly the impact of the Florence Nightingale Foundation.
  • Manage internal and external communications and provide communications and media advice and marketing support across the team.

Strategy

  • In conjunction with the Director of Engagement, take responsibility for the Florence Nightingale Foundation’s communications and marketing strategy, objective setting and budget planning.
  • Continue to develop clear measures of success for communications activities and continually monitor, evaluate and report on progress.
  • Further develop the new brand (launched in May 2022) – focussing on defining tone of voice, ensuring consistency across all communications and helping to cement the Foundation as the ‘go to’ organisation for the nursing and midwifery professions.
  • Develop digital and other innovative forms of communication to build the Florence Nightingale Foundation’s profile and ability to influence the narrative on the nursing and midwifery workforce in the UK and globally. 
  • Be pro-active in identifying and cultivating partnerships that fit with the Florence Nightingale Foundation’s vision. 
  • Undertake any other reasonable duties as requested.

Communications

  • Develop and oversee multi-channel digital marketing and stakeholder engagement campaigns and projects, working closely with the Director of Engagement and the Executive Team.
  • Lead the strategic development of communications activities to support service and programme delivery, fundraising and policy objectives and enhance key stakeholder partnerships.
  • In conjunction with the Director of Engagement, lead and manage a clear communications channels strategy ensuring that all audiences are defined and that channels are maximised for the optimal outcome.
  • Create and deliver a strong communications presence, using powerful case studies and statistics which demonstrate and enhance the Foundation’s profile as a trailblazer in leadership development and workforce issues. 
  • Continually improve content gathering and build the storytelling skills and capacity across the organisation, using an innovative and diverse approach that reflects the charity’s values.
  • Write and deliver promotional materials and publications for our scholars, alumni and membership and wider needs of the Charity. This will include leading on the design and content of the monthly e-newsletter which is sent to all key stakeholders.
  • Lead on externally related communications including digital and press, proactively seeking new PR opportunities; supporting the CEO with good gatekeeping of press and PR opportunities; assessing whether good alignment exists with our cause; sharing ideas as to how that fit could support our position; and securing new media opportunities. 
  • On behalf of the CEO and with the support of the Director of Engagement, prepare press releases.
  • Lead on all key stakeholder communications, including sponsors and donors, referral partners, corporate partners and supporters and other stakeholder groups, ensuring they are kept aware of our work, our programmes and the impact we achieve. 
  • Monitor the external environment across social media, online and in the press and develop a good understanding of the political landscape, emerging trends in health and social care and the ambitions of other nursing and midwifery charities. 
  • Support the CEO with the most up-to-date insights to showcase our work while ensuring consistent alignment with key messages. 
  • Support the Director of Engagement and Executive Team with the delivery of timely, relevant and impactful communications at Foundation events. Attend external sector-specific events when required, using social media as appropriate to raise the profile of the Florence Nightingale Foundation. 
  • Maintain a continuous record of Florence Nightingale Foundation media and social media activity and coordinate press, information packs or PowerPoint presentations for CEO press interviews, Board meetings, corporate presentations and new business development meetings. 

Marketing

  • Support the Executive and Engagement Teams in the development of a marketing strategy.
  • In conjunction with the Director of Engagement, create and execute marketing materials that will help to drive engagement across our key audiences – prospective scholars and programme participants, our alumni, our members and our sponsors and supporters.
  • Use insights from our CRM Salesforce, plus digital media analysis from our platforms, to manage digital marketing activity strategically, leveraging the potential to expand the reach of the Florence Nightingale Foundation. 

Management

  • In conjunction with the Director of Engagement, negotiate and manage partnership agreements.
  • Direct line management of the Communications and Marketing Officer, plus consultants and freelancers as required.

PERSON SPECIFICATION

The person will demonstrate the following core values which relate specifically to this post: 

  • Integrity
  • Flexibility
  • Quality focus  
  • A supportive style 

Professional Knowledge and Experience 

  • Degree level qualification in a communications and marketing related topic or equivalent relevant work experience (Essential).
  • Experience of working in a health/social care and/or educational or charity setting (Desirable).
  • Evidence of achievement in this field (CV and interview).

Skills & personal attributes

  • Excellent communication skills, able to develop engaging stories using a range of communications channels.
  • Experience of applying and advising on brand identity.
  • Copywriting and editing skills, desirably within communications or marketing in a charity, health or an educational context.
  • Experience using email, web content, CMS, CRM tools and creative software to produce engaging multimedia and visual content.
  • Experience of, or demonstrable evidence of the capacity to, manage a small team.
  • Experience of managing senior level internal and external relationships.
  • Excellent networker.
  • Team player, willing to support wider Foundation operational requirements.
  • Committed to the work of the Foundation and driven to support service development.
  • Excellent numerate and analytical skills.
  • Able to be creative and identify development opportunities.
  • Full driving licence and access to own vehicle for work
  • Highly organised with ability to prioritise effectively and complete work on time.

This job description is intended as an outline of the areas of activity only and can be amended in the light of the changing needs of the Foundation and will be reviewed as necessary in conjunction with the post-holder. It merely outlines the direct areas of responsibility and will be supplemented each year with agreed objectives and a professional and personal development plan. 

Please see the attached Job Information Pack for further details about this exciting role within the Foundation.

More about Florence Nightingale Foundation

The Florence Nightingale Foundation (FNF) was established in 1929 as a living memorial to Florence.  The Foundation advances the study of ... Read more

Refreshed on: 20 July 2022
Closed date: 01 August 2022 at 23:59
Tags: Communications, PR

The client requests no contact from agencies or media sales.