Birmingham, West Midlands (On-site)
£30,000 - £36,000 per year
Permanent, Full-time
Actively Interviewing
Job description

The Role

GRT are looking for a Marketing Manager who will be responsible for creating a marketing strategy, which promotes the Charity’s brand. They would be required to develop marketing strategy and lead all aspects of brand awareness, online and digital fundraising, promotion of events, campaigns/appeals through a range of activities and also oversee feedback to donors. This includes the management of the Charity’s social platforms and website with news, events and downloadable content for users. The Marketing Manager will need to raise awareness and understanding of GRT, grow, influence, drive, action and to ultimately bring in the key audiences to engage and to donate.

This Marketing Manager will need to understand emerging trends in marketing and creative content and should work to understand how these innovations can be applied to the organisations context.

Key accountabilities

  • Lead the development and implementation of the marketing, social media and creative strategies with plans and activities to raise brand awareness including the adoption of GRT’s brand and values across the organisation. To also deliver impactful fundraising and advocacy campaigns.
  • Provide effective leadership and build strong working relationships with departments across the organisation to ensure integrated marketing plans are developed and implemented to achieve maximum impact with external audiences.
  • Play a key role as a member of the UK Executive Team in developing GRT’s strategic priorities and implement plans to raise awareness of the Organisation’s activities and their impact.
  • Provide effective leadership for team members, delivering marketing and creative activities, ensure digital marketing and branding plans are in place and act as an inspiring role model at all times.
  • To lead on the creation and development of key building blocks, processes, systems and guidelines for the Marketing Department to deliver effective and sustainable growth and high-quality materials that are consistent with GRT’s brand across all departments.
  • Manage the creation of engaging social media posts using graphics, videos and photography.
  • Manage and lead effective digital content, images for media, printed flyers, events programmes, videos, sound bites and magazine adverts.
  • Work with external suppliers such as designers, printers and media buyers to pull together integrated marketing campaigns.
  • Work with digital colleagues to forecast and implement the annual advertising budget, ensuring maximum value for money and return on investment.
  • Need to ensure that good communication is maintained with current donors and minimise any attrition.

General Duties

  • Be flexible within the broad remit of the post.
  • Comply with organisational policies and practices.
  • Encourage effective cross-departmental working through personal example.
  • Keep professional knowledge and expertise up to date.
  • Attend internal and external meetings as required and contribute positively.
  • Undertake any other duties commensurate with this post as reasonably requested by the CEO and/or Head of Development
  • Will need to travel abroad to field offices for marketing purposes.
  • Deal with day-to-day, ad hoc queries.

Personal Specification

Qualifications/Training-

Degree or equivalent

Willingness to undertake training and actively seek out personal development opportunities

Experience

Minimum of 5 years of fundraising and marketing within the community / voluntary sector/NGO’s

Excellent IT skills, including using Content Management Systems e.g. Word Press

Understanding of search engine optimisation, email marketing systems and social media tools e.g. Mail chimp, Hoot suite, Campaign Monitor

Proven ability to effectively write, edit and copy for different audiences

In depth experience Social media and other marketing tools

Strong interpersonal, planning, negotiating, time management, administrative and organisational skills

Photography and editing skills (or a willingness to be trained up on these)

Experience of working within a diverse, multidisciplinary team

Proven experience of leading insight-driven, multichannel marketing campaigns and delivering on large scale campaigns

Practical experience of successfully developing and managing marketing and / or creative budgets, KPIs, evaluation and monitoring systems, and insightful performance reports

Knowledge and Skills

Ability to enthuse and motivate a team during a period of change

Ability to create and deliver impactful audience focused content

Ability to work in partnership with other teams but with the presence to introduce innovation

First-class writing, editing and proofreading skills, with proven ability to make complex information engaging and accessible

Excellent planning and organisational skills with the ability to prioritise and manage multiple projects with overlapping milestones

Develop fundraising targets by developing strong strategy and executing it within timescales

A strong working knowledge of a wide range of digital and social media technologies, platforms and marketing

Highly motivated, positive and solution focused

Develop fundraising targets by developing strong strategy and executing it within timescales

Excellent interpersonal skills with confidence to develop relationships with stakeholders.

Participate and organise high calibre of events and fundraising activities.

Ability to network and build relationships with people at all levels of seniority

To adhere and keep up to date of, relevant regulations and legislation relating to fundraising practice and event management; including GDPR 2018.

Ability to successfully manage a full and varied workload independently whilst working under pressure to meet deadlines.

The ability to perform other duties as required.

Good IT skills including Microsoft Outlook, Excel, PowerPoint and marketing communication techniques

Strong motivation for and empathy with the aims and objectives of GRT

 

 

 

Posted on: 06 August 2022
Closing date: 05 September 2022 at 23:30
Job ref: GRT-MM
Tags: Fundraising, Marketing