City of London, London (On-site)
£32000 - £34500 per annum
Contract, Full-time
Job description
Are you a digital marketing specialist? Do you want to use your expertise to help make a difference to the lives of seriously ill children across the UK? Then look no further! GOSH Charity is currently recruiting a Senior Digital Marketing Executive role for a fixed term of 12 months to support team through a busy period.

About the role

This role will create and deliver digital plans across our public-facing channels, with a focus on our website and maximising our organic search opportunities.

You’ll have experience in creating compelling written content, with excellent copywriting and proofreading skills and an audience-first approach.

It is a hands-on, analytical role, managing the day-to-day planning and implementation of our digital marketing. This role is integral to ensuring we deliver integrated, innovative and impactful marketing content across all our digital channels that support our fundraising and brand activity.

About the team

Sitting within the Marketing and Comms department, the Digital Engagement teams are digital experts working across GOSH and GOSH Charity. We manage digital products, PPC and SEO, social media, email marketing, digital content and analytics. Each individual has a different area of specialism, from film production to social media, data insight to email marketing. Our ways of working are agile and collaborative, with a multichannel approach.

This role will also work closely with the digital development team, supporting the Website Manager to take an agile, user-centred approach to website improvements and optimisation.

About you

You’ll have experience creating emotive and integrated written content across and range of channels, and an ability master house style and tone quickly. You’ll have experience using content management systems to manage digital content, and you’ll be confident working on website improvements in collaboration with a wide range of stakeholders.

You’ll have a broad knowledge base spanning all digital areas and be able to hit the ground running.

You’ll champion an insight-driven, audience first approach to marketing and you’ll be comfortable in championing best practice across our digital channels.

You will need to be a good team player as the role requires close working and stakeholder engagement across the team and the wider charity.

The ideal candidate also will have:

Proven ability in successfully creating and delivering integrated digital campaigns, and be able to carry out mid-campaign reviews, and adapt campaigns in order to achieve targets.

- Experience in writing audience-led content across the web, social and email.
- Excellent attention to detail.
- Excellent communication and stakeholder management skills.
- A real passion for all things digital and be able to share any new innovative ideas.
- The ability to use data, analytics, and insight to form decisions.

About the Charity

Every day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, over 600 seriously ill children from across the UK arrive for life-changing treatments. Every day, young lives hang in the balance as patients, families and staff battle the most complex illnesses. And every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children – and change the world. This extraordinary hospital has always depended on charitable support to give seriously ill children the best chance to fulfil their potential. Without donations, Great Ormond Street Hospital Charity can’t help fund ground-breaking research, advanced equipment, child and family support services, and the rebuilding and refurbishment of wards and medical facilities. Our staff help to raise these vital funds for the hospital. A better future for seriously ill
children starts with you.

Recently awarded with a ‘Best Companies 2-star accreditation' and placed number 17 on the 2019 Sunday Times Best 100 Not-for-Profit Companies list - we offer a range of attractive benefits including; a flexible approach to working, 30 days holiday, life assurance, enhanced employer pension contributions, and a discounted season ticket loan.

Our Commitment to Equality, Diversity and Inclusion

We recognise that people from some backgrounds are under-represented in our workforce and across the wider Charity sector. In April 2021 we launched our ambitious three-year EDI strategy committing to becoming a more inclusive workforce, reflecting the diverse communities that we work with and for and demonstrating this through all our areas of work.

A more diverse workforce will enable us to deliver even more impact and we particularly encourage applications from communities which are under-represented in the charity. This includes people from Black, Asian and Ethnic Minority backgrounds, people with a disability, people who are LGBT+ or who are from less advantaged socioeconomic groups.

Please refer to the full job description below for more information.

How to Apply

Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete. You are encouraged to include a cover letter with your application, and should refer to the 'GOSH Charity Information Pack' on the Careers page of our website before you apply.

Closing date: 9am on Wednesday 6th July 2022

Applications will be reviewed on an on-going basis and we reserve the right to close the role prior to the closing date, should a suitable applicant be found. Therefore, you are encouraged to apply right away, to avoid disappointment.

Ref: 133 561
Posted on: 07 June 2022
Closed date: 06 July 2022 at 01:00
Job ref: 133561
Tags: Digital