This Digital Marketing Executive role is a unique opportunity to combine all your passion for digital marketing, fundraising, project management and storytelling – and use it to maximise the potential of social media to recruit supporters to our cause.
Greenpeace is an international non-profit global campaigning organisation. Our independence and global reach enable us to stand for positive change through action in order to defend nature and promote peace. We investigate and expose global environmental problems, confront those in positions of power and present alternative solutions.
As Digital Marketing Executive you’ll play a key role in a small, dynamic team delivering an ambitious supporter recruitment programme that aims to generate over 40,000 new financial supporters in 2022. Working alongside the Senior Digital Marketing Executive, your focus will be on the start-to-finish management of a diverse range of paid social media campaigns, primarily on Facebook and Instagram.
You’ll also work closely with other teams, in particular our Data & Insight Team, Supporter Care Team and Digital Mobilisation Team, to ensure the paid social media strategy is data-driven and closely aligned with our core campaigns to protect the oceans, forest and climate.
A further aspect of your role will be to contribute to the development of new social media channels and products for paid promotion – identifying new ways to position Greenpeace campaigns to realise supporter recruitment and wider organisational objectives.
- Project management skills, including: planning and delivering on multi-channel marketing campaigns; working to individual project budgets and monitoring costs; monitoring and evaluating product, marketing or fundraising performance; sourcing, briefing and managing content creators and video producers.
- Strong numerical literacy and reporting abilities, including: understanding of the KPIs which drive successful social media campaigns (ideally with a focus on paid social media advertising); enthusiasm for data analysis and data-driven campaign optimisation; use of Facebook tools in making data-led decisions.
- Communication flair, with a talent for simplifying complex campaign stories and producing compelling, audience-led direct response content that inspires action.
- Fundraising/marketing experience, including: direct/digital marketing techniques; paid social media acquisition; understanding of the importance of landing page optimisation; use of Photoshop; a real enthusiasm for database marketing.
We give you: The opportunity to continue to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.
The role is based in our London office but may be remote initially. As we progress to a hybrid working model you may have flexibility to work from home but will need to commute into our Islington head office on a regular basis.
Our commitment to diversity: Greenpeace UK is committed to providing equal opportunities for everyone regardless of their background. We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this. We are particularly keen to receive applications from people of colour; people with disabilities; people who identify as being LGTBQIA; people who have a mental health condition; and people who identify as working class now or in the past.
Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law.
CLOSING DATE: 9am, 7th February 2022