Key Responsibilities will include:
Produce and manage a regular analytics dashboard, comprising of metrics derived from the charity International s digital estate and media landscape, covering both owned and earned media.
Derive knowledge from, and offer narratives on, information gathered, providing users with clear and actionable insight towards charity s continual improvement
Work with internal partners to put the required monitoring and evaluation mechanisms in place in advance of key initiatives (e.g. a major campaign launch).
Track and report on analytics and conversion rates to ensure our platforms engage rather than broadcast and ensure SEO as relevant.
Run ad-hoc web, social and media reports for internal clients.
Produce regular analytics on charity s digital asset management platform, StoriesHub.
Manage permissions for third-party access to data and analytics platforms.
Train designated members of staff to run key reports relevant to their needs.
Management and upload of content to our flagship website via the Content Management System.
Manage passwords and permissions for third-party access to the Content Management System and social media services.
Supporting needs of Digital Campaigner in social media management and engagement.
Analyze results of Google Analytics, website surveys, stakeholder questionnaires and analyze top-performing posts on social media, helping to amend the strategy on an ongoing basis.
Managing ticket-based maintenance backlog for the flagship website, including existing as well as new features.
Being the point-of-contact for our third-party web development agency.
Helping to define and specify requests for new features and website functionality.
Managing clientside approvals processes for user-acceptance testing and deployment.
In order to apply you should have the following skills and experience:
Excellent verbal and written communication skills in English, ability to inform and engage through written communication.
Previous experience of developing and delivering digital or communications strategies for charities, NGO s, political or campaigning organisations.
Experience using web analytics platforms (preferably Google Analytics), with the degree of proficiency required to run reports and provide others with basic training.
Experience using social media analytics tools with the degree of proficiency required to run reports and provide others with basic training.
Experience using media monitoring services (e.g. Lexis Nexis, Meltwater) with the degree of proficiency required to run reports and provide others with basic training.
Experience working with various Content Management Systems (including Drupal) with the degree of proficiency required provide others with basic training.
Ability to liaise effectively with internal departments.
Multi-tasking hands on working in a charity with limited resources.
Ability to identify and troubleshoot problems.
Proven experience of planning and coordinating priorities and creating processes and tools to support effective planning.
Exceptional interpersonal skills and ability to quickly develop effective working relationships with a diverse stakeholder group.