Key Responsibilities will include:
To work with teams across the charity to ensure the effective delivery of email campaigns.
To play a key role in maximising engagement and income for the charity from supporters and potential supporters through the development and delivery of email campaigns.
Pro-actively works with colleagues in other divisions to use email as an effective engagement tool and to lead on email best practice across the charity.
Work with teams across the organisation to deliver digital marketing campaigns to meet organisational objectives.
Reports to the Digital Marketing Manager
Works with colleagues across the whole of the charity to help develop and assist with the delivery of their email marketing requirements.
Coordinating the delivery of services through the email service provider agency and other suppliers that support our marketing activity.
To be a centre of excellence and expertise on the use of digital marketing (especially email but also paid social, display, PPC and SEO), influencing teams to help them acquire, retain and engage supporters of the charity and provide advice accordingly.
To train teams in digital marketing practice to improve the overall effectiveness of marketing campaigns across the organisation.
To identify, test and develop email plans, for the charity, to maximise engagement, revenue generation and stewardship through the use of email.
To work closely with teams across the charity, helping them measure and improve the effectiveness of their digital marketing.
To support departments and teams to use digital marketing in a more effective way and reach new audiences.
To facilitate, where required, technical aspects of email send-out, including coding (in HTML).
To work closely with the whole digital team to ensure that the charity provides the right messages/content for current supporters.
In order to apply you should have the following skills and experience:
Experience of successfully operating at a high level in the delivery of email as a part of customer/supporter acquisition and retention strategies.
Experience of successfully operating the delivery of email campaigns from design
& creation, data segmentation and reporting. (Applicants should have experience of web-based email marketing tools (ideally Adestra), Photoshop, Dreamweaver/HTML/CSS and web and social networking analytics tools.)
Experience of managing digital, communications or marketing projects successfully from inception to closure, scheduling, finding solutions to problems, and communicating effectively throughout
Excellent verbal and written communication skills to analyse, interpret and present complex information in a clear and persuasive way for a wide range of audiences.
Highly developed ability to establish, develop and maintain relationships with a wide variety of people, particularly with senior level individuals.
Excellent project management skills, with the ability to organise and plan own work and the work of others, manage budgets, and deliver objectives on time.
Excellent organisational skills with the ability to organise and plan own work and the work of others to deliver objectives on time.
Ability to identify opportunities and to research and evaluate their viability in order to achieve desired outcomes.