Senior Digital Marketing Specalist (Retention)

Senior Digital Marketing Specalist (Retention)

London

£42,833 per year + Benefits

Permanent

HQ00038060

Job Description

A fantastic International Campaigning Charity in London are looking to recruit a Senior Digital Marketing Specialist (Retention) on a 2 year FTC with the possibility of extension.The ideal candidate will have a strategic overview within the email channel specifically with experience in developing user journeys and automation campaigns. Knowledge of our Adestra ESP would be a bonus.

Key responsibilities include:
- The creation and successful implementation of email & SMS strategy in order to deepen engagement
- Devising a cross-channel retention strategy and leading on the design and deliverance of email journeys
- Line-managing the Digital Marketing specialist
- Managing the relationship with external agencies and suppliers
- Providing Digital Comms expertise, advising on the outbound SMS network programme, including segmentation and supporter journeys

The successful candidate will have the following skills/experience:
- Experience in creating email experiences that have positively impacted retention (SMS strategy experience is desirable but not essential)
- A strong understanding of email and cross channel marketing technologies
- Experience working with an Email Service Provider to deliver customer experiences based on advanced segmentation, automation and optimisation tools
- Highly developed content editing and copywriting skills
- Excellent analytics skills with the ability to produce compelling reporting on the effectiveness of all digital campaigns and communications

If you have these skills then please send me your up to date CV. Please note that only suitable candidates will be contacted with further information.
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