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Closed: 12 October 2017

Marketing Manager - Events

Posted by Harris Hill Charity Recruitment

Location London
Permanent
Category Marketing
Sectors Education
Job Reference : HQ00035251

Job Description

A great opportunity has arisen for a Marketing Manager - Events for an education related charity in order to plan, implement and evaluate marketing campaigns (with a strong emphasis on e-crm) for the organisation's diverse events programmes. This will be a permanent role based in London.

Key Responsibilities will include:

Develop, implement and evaluate data driven marketing strategy and campaign plans for all events strands of the organisation programme using a full range of marketing channels and with an emphasis on e-CRM
Work closely with the CRM team to generate and schedule tailored emails based on behavioural segmentation and priority audience groups. Develop e-CRM campaigns for the events and activities and coordinate seasonal ticket releases and comms across the organisation
Ensure all event copy is edited and distributed to publishing teams (online and magazine) as well as set up with appropriate ticketing channels
Work with the PR team on effective listings and press strategies
Work with the Digital team on online presence including social media content, including developing the influencer marketing strategy
Develop a weekly sales tracker and report, highlighting key learnings and recommendations for future campaigns.
Work with the Head of Audience Insight on any formative research and evaluation
Work with external media agencies on media buying and planning of paid advertising when required
Co-ordinate any required event print materials, including writing copy for different target markets
Work with other marketing colleagues to ensure that activity is integrated with their efforts and cross-selling opportunities are maximised
Manage campaign budgets and contribute to the annual budget forecast and preparation processes

In order to apply you should have the following skills and experience:

Strong email marketing experience, using CRM systems and applying behavioural segmentation
Experience of working on marketing campaigns in event or performance based organisation or other environment where multiple events are being promoted and sold simultaneously
Understanding of devising and implementing marketing campaigns using the full marketing mix. In particular experience of working with lean budgets and implementing grass roots activities and promotions with third parties
Excellent copywriting skills, especially in the context of email best practice, with the ability to tailor content and messages to different target markets
Experience developing and implementing third party promotional activities
Experience working with digital and design software including web-based content management systems, Photoshop. Familiarity with HTML/ CSS code also essential

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