Job DescriptionA national, social welfare charity are looking for someone who enjoys the challenges of working in a busy media environment and to tight deadlines, to create great content to appeal to specific audiences and then pitch it to the media (print, broadcast and online) or adapt it for social media.
You will interpret, implement and feed into the media engagement strategy, taking responsibility for the delivery of integrated communications that improve the trust in, understanding of, and support for the charity among key audiences.
-Proactively support and deliver the Media Engagement Strategy.
-Work to audience-driven KPIs to proactively find, re-purpose and create engaging content that will promote the charity's objectives across traditional, digital and social media.
-Work with Creative Services and Marketing to deliver the media engagement and content strategies, improving the understanding and relevance of the charity among key audiences.
-Develop close working relationships with key national print, broadcast and online media outlets and on social media; identifying key opinion formers and leaders that can help achieve the charity s objectives.
-Maintain and develop expertise in social media best practice, working with the Social Media Manager, Social Media Community Manager and National Media Officers to ensure the charity s social media channels are engaging and effective.
-Keep abreast of news and developments in relevant sectors to make the most of opportunities and mitigate risks or threats.
-Support the work of the Strategic Public Affairs Manager.
-Collaborate with and, where appropriate, support the work of the regional media team, including training.
-Provide expert communications advice to senior leaders and managers.
-Actively use social media to find key contacts and develop productive relationships across media outlets.
-Where required, manage National Media Officers; setting clear objectives, managing performance and developing skills to deliver the media engagement strategy.
-Degree level or equivalent experience in media or corporate communications environment.
-Substantial experience of a busy media environment and communications best practice media relations, pitching, social media, content creation/adaption. Substantial experience of tailoring creative content to target audiences using the most effective channel (traditional, digital or social media).
-Some experience of measuring and analysing performance of content against key objectives.
-Substantial experience of effective media relations.
-Some understanding/experience of paid-for social media activity.
-Substantial experience of building and maintaining effective relationships
Please get in touch for a more detailed description of this excellent role.