Job DescriptionHarris Hill are pleased to be working with an international animal charity who are looking for a digital marketing expert to develop and deliver digital marketing, engagement and scoial media activities across fundraising streams. You will be joining a positive, collaborative team, with lots of opportunity for career progression and some travel.
Key responsibilities will include:
-To develop and deliver social media fundraising campaigns, supporting income targets and KPIs. Develop and manage all income generating posts and advertising, working within agreed house style guidelines.
-Oversee the development and maintenance of fundraising and e-commerce subsites.
-Support the Digital Engagement Manager in devising and delivering social media strategy and social media house style.
-Manage all campaigns, liaising with data team and finance department.
-Produce and distribute e-appeals.
-Plan content (photo, video, case study etc.) requirements in advance and commission via the content team using the Project Initiation Form.
-Coordinate scheduling of activity with the Digital Engagement Manager, who manages an integrated social media calendar. Provide adequate notice and communicate regularly to ensure seamless integration.
-Brief/advise the supporter care team, who engage in communication with users, responding to comments and messages and ensure out of hours cover is provided where necessary.
-Manage all pages within the fundraising section of the website (Direct Marketing, Major Gifts, Legacies and Community Fundraising), plus developing and maintaining landing pages.
-Manage all donation tracking tools including pixel tracking and Google Analytics
-Ensure efficient integration of payment gateways processes between all digital platforms, managing effective implementation and monitoring by working with and coordinating activity between fundraising CRM, communications and finance staff plus third party agencies.
-Work with external agencies to develop digital marketing strategies for maximising income from digital platforms.
-Manage SEO from audit and research through to delivery and analysis. Ensure appeals copy is search engine optimised.
-Ensure all external communications, including website copy and social media posts, is on-brand and copy is proofed/approved by the PR, Campaigns and Publications Manager or the Director of Communications.
-Manage external agencies and advisers to devise and implement SEO and Google Grants (and other paid search) strategy. Interpret insights, adjust plans and liaise with key stakeholders.
Please get in touch for more details, and please note previous fundraising experience is not necessary, this is a digital marketing position.
The closing date for applications is Friday 19th January.