The Head of Media is responsible for the charity's media and social media activity across traditional and online media outlets at national and regional level.
Through multiple media channels, the charity's media team will support strategic objectives to influence behavioural and policy change, maintain trust and brand and drive income generation.
The Head of Media will lead on and drive forward media, press and social media profile and impact, working with tenacity, imagination and good judgement to develop a high performing and sector-leading team to help achieve dramatic change for service area users.
Lead on the creation and delivery of a pipeline of proactive media activity and annual media and social media plans, collaborating with teams across the organisation and providing expert advice, to support the charity's strategic objectives.
Develop and lead the Media team to deliver and evaluate ambitious, analytically-driven PR and social media plans, that support strategic aims including communicating our key messages, increasing our reach and awareness, influencing behavioural and policy change and driving income.
Oversee the day-to-day running of the media office, including the management of social media channels and their content, ensuring fast, accurate and strategically-aligned responses to media
enquiries and that we capitalise on media opportunities presented by the news agenda. Ensure output is high-quality and effective in ensuring media cut-through to maximise impact for the charity.
Use a range of internal and external data to inform media activity and support innovation.
Advise the organisation on media matters to inform planning and responses to the media agenda, based on an in-depth understanding of the relevant external press, media and social media environment, trends.
Manage, motivate and support the Senior Media Officer and Senior Social Media Officer as well as leading the wider team, being an ambassador of best practice and professional development.
Develop and lead the media team to network and build relationships with key journalists to support the media team's objectives.
Lead the team to source and interview case studies and engage with celebrity supporters to support media objectives, complying with internal process and data protection legislation.
Be responsible for ensuring that the organisations spokespeople are trained and able to deliver effective media interviews - and deliver continuous coaching and development.
Lead our operational response as Incident Communications Lead for the organisation, playing an active role in preparing for and implementing responses to crisis or high-risk situations, and advising the Senior Leadership Team as appropriate.
Ensure there is robust business intelligence for the organisation and team. This would be achieved by setting KPI's and targets for our media, tracking effectiveness through monitoring, providing insight into how this effectiveness can be improved, and producing reports for the Senior Leadership Team and Board of Trustees to inform future strategic direction.
Ensure that the work produced by the Media team adheres to organisational policies and positions and aligns with the strategy at all times for maximum effect.
Manage the Media team budget and monitor expenditure.
From time-to-time, as needed, create high-quality media materials including press releases and statements, comment pieces and spokesperson briefings.
Available to work outside office hours, including managing out of hours media office.
Significant experience of developing creative media concepts, strategies and tactics and implementing on and off-line media plans.
Significant experience of securing on-message national, regional, trade and broadcast coverage to support policy, health advice and fundraising campaigns that creates tangible, measurable impact.
A digital mind-set and proven track record in devising, managing and evaluating successful media campaigns integrated with other activity.
Significant experience in interviewing case studies in a sensitive way whilst eliciting strong media angles.
Significant experience in analyzing complex data to identify newsworthy statistics.
Significant experience in building and developing relationships with journalists in a range of media.
Experience managing projects, budgets and timelines.
Significant experience of line management and team leadership including the ability to motivate and manage people effectively.
Day rate is based on an annual salary of £52kpa. The upper end of the scale is based on someone working through a Ltd or Umbrella company.