£40000 per annum
Job description
You will join our client as a Marketing Manager and you will execute marketing plans and develop campaigns to ensure the profit growth and expansion of company products and/or services.

Marketing Manager Responsibilities:

• Take responsibility for social media channels – creating relevant, engaging content across all social channels (LinkedIn, Twitter, Facebook and Instagram). Build awareness and engagement through curated relevant third party content. Scheduling of posts, development of graphics/imagery to support content. Regular reporting of reach and engagement.
• Plan and oversee advertising (online/print).
• Use of search marketing – SEO and PPC to support campaigns.
• Maintain and update the company website, with consideration for user experience and customer journeys from other channels. Regular reporting of website analytics.
• Work with internal stakeholders and external agencies to deliver regular communications and PR campaigns, including the production of printed collateral.
• Lead on the organisation, planning and delivery of large and small events.
• Be the CRM and e-marketing super-user, able to build queries, lists for mailings, reports and create content for engaging email newsletters and campaigns.
• Conduct marketing and membership surveys on current and new products and services, assessing market opportunities and competitor research.
• Support the development of corporate communications, presentations and brand assets; manage and develop an image library, policing use of brand and corporate style.
• Keep abreast of competitive landscape and evolving digital and marketing trends to ensure best practice.

Marketing Manager Requirements:

• Ideally a graduate in a marketing, communications or a related field;
• CIM qualified or a strong desire to pursue a professional marketing qualification;
• Team player - willing to support others in completing tasks;
• At least 3 years of experience working in a marketing department, ideally within a B2B environment;
• Confident user of Adobe Creative Suite apps (InDesign, Illustrator and Photoshop) with an eye for design;
• Experience of CRM, social channels and marketing automation tools;
• Experience working with WordPress desirable but not essential.
• Ability to write succinct, engaging copy, good grammar essential;
• Strong attention to detail;
• Positive outlook, willingness to learn and develop own skills;
• Ability to multi-task, manage priorities and work to deadlines;
• A willingness to travel for events and conferences as needed;
• Flexibility to work irregular hours when workload demands.

About our client:

They are a membership organisation within the rail sector focused on bringing together government, employers, training providers, colleges and universities to deliver industry needs. They work collaboratively across the transport industry and key stakeholders to provide awareness, advice, and support for members to enable them to help build effective skills strategies.

Location: London
Contract Type: Permanent
Hours: Full Time
Salary: £40,000 per annum
Benefits: include Annual Leave - 25 days (plus bank Holidays), Pension - 7% Employer Contribution and 1% Employee contribution, Life Assurance - 3 x annual salary, Interest Free Season ticket Loan, Opportunity for training and development - internal/external qualifications to enhance your career.

You may have experience of the following: Marketing Manager, Marketing Communications, Digital Marketing Manager, Marketing Communications Manager, Marcoms Manager, Sales & Marketing Manager, Market Research, Marketing Analytics, Social Media etc.

Ref: 102 673
Posted on: 09 September 2021
Closed date: 07 October 2021
Job ref: 102673
Tags: Marketing