To be responsible for leading delivery and supporting development of the Individual Giving Strategy, and to be accountable for management of the Individual Giving Team. The Senior Individual Giving Manager will drive significant income growth from new and existing individual donors and support the Head of Individual Giving and Legacy Fundraising to develop a new department including a new strategy, plans, budgets, KPIs and an integrated multi-channel programme of fundraising campaigns and activities.
The Senior Individual Giving Manager will lead the Individual Giving Manager and Individual Giving Officer to develop and deliver a new individual giving fundraising programme that is driven by data and insight, uses best-in-business suppliers and is integrated with activity across the Engagement Division to deliver a step change in income. They will have seniorlevel support and resource to invest in multi-channel campaigns and research, develop, test and launch new, sustainable individual giving fundraising products.
The Senior Individual Giving Manager will play a lead role in embedding a fundraising culture across the wider Engagement division, and work closely with colleagues across the whole charity to collect, understand, manage and successfully use insight to maximise income from individuals.