The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises and helps people to survive and rebuild their lives. We offer lifesaving care and life-changing assistance to refugees forced to flee from war or disaster in over 40 countries.
IRC's Global Partnerships and Philanthropy (GPP) department is responsible for the delivery of the International Rescue Committee’s ambitious private sector income and engagement goals and plays a critical strategic role in the delivery of brand, awareness and support for IRC’s advocacy goals.
GPP is comprised of colleagues and teams working in the US, the UK, Germany, and Sweden as well as emerging markets delivering direct marketing, content, account management, philanthropy, board liaison, and corporate and foundation partnerships to support IRC’s fundraising goals. We are looking to expand our global external relations footprint and are deliberately seeking to hire a diverse team located in a wide variety of locations.
As the Head of Marketing you will be responsible for the leadership and direction of the UK marketing team to achieve long-term sustainable income for the IRC through donor acquisition and retention. You will lead and develop a small but high performing team by growing mass marketing audiences and income, developing exciting and targeted campaigns and championing UX and supporter centric fundraising model.
This role is responsible for securing:
- Significant and sustainable funding for IRC’s work
- Strategic activities that support IRC’s mass market fundraising presence including campaigns for the End-of-Year, World Refugee Day and emergencies
This post will have responsibility for five direct reports (3 x Fundraising Executives and 2 x Data) and a substantial expenditure budget.
Key internal stakeholders:
- Director of Fundraising (UK)
- Counter-part and senior lead in global marketing team
- Senior Management team (including Senior Director for Global Opportunities)
- Peer-level team heads (Head of Major Gifts; Head of Corporate Partnerships; Head of Comms)
- Digital Communications team (Europe and global)
- US-based Marketing team;
- Global Digital Team
- SVP for Strategic Growth
- Director of Finance and Operations (Europe)
The post is also a member of Fundraising Team Leads (UK), Team Leaders Group (Europe), the GPP Managers Group (Global).
You will be joining a team focused on excellence (IRC-UK won the 2018 IoF Fundraising Charity of the Year) with significant opportunity to lead on change and drive impact.
- Aligned to the overall GPP Fundraising and Engagement Strategy, develop, implement, monitor and report on IRC-UK’s fundraising and supporter engagement strategy
- Oversee fundraising campaigns (acquisition, retention, mid-level) that deliver unrestricted income of to enable IRC’s work. Channels include e-mail, Facebook advertising, new forms of social media, and adwords, as well as telemarketing etc
- Ensure best in class supporter care that is focused on the long term relationship with donors and delivers retention rates higher than the sector average
- Lead, inspire and performance manage the marketing executives and other GPP team members
- Be the senior contact for all digital partnerships with third party supplies
- Act as senior voice into cross market working groups and committees
- Network and build external profile of the IRC-UK digital team
- Input into effective risk management of marketing income by accurately assessing opportunities, threats, strengthens and weaknesses on a regular basis, and iterating the programme based on results
- Accurately forecast, monitor and report on income and expenditure budget lines
- Keep up to date with the sector developments in individual giving, digital fundraising to ensure IRC is at the forefront of fundraising developments
- Work closely with the US marketing team and the strategic growth team to ensure all engagement is coordinated, and where appropriate, synchronised
- Contribute strongly to overall three-year fundraising strategy and budget development during the budgeting and investment request process
- Extensive experience of individual giving (or marketing) and digital fundraising and ideally, mid value and legacy giving, within a large or medium charity, including a proven track record of both acquisition and retention
- Experience of taking new products to market – with success
- Comprehensive understanding and experience of audience and donor segmentation, analytical modelling such as LTV and use of insights to drive strategy and performance
- Experience and understanding of creative process and relationship with brand identity through different channels and audiences
- Experience of line management, recruitment, performance management and talent retention
- Experience working for a centralised, international organisation would be a strong advantage
- Experience using Salesforce would be an advantage.
- Bachelors or Master’s degree
- Institute of Fundraising, Cass or comparable qualifications would be an advantage
Skills and Competencies:
- Driven, motivated and proactive with a solutions-based attitude and resilient in the face of setbacks
- Proven ability to manage, meet and monitor fundraising budgets and Key Performance Indicators
- Excellent organisational skills, especially the ability to manage a complex, varied and substantial workload
- Ability to understand legal frameworks and requirements, and implications of decisions in the best interest of the charity
- Excellent verbal and written English and the ability to produce well designed and high quality proposals and reports
Language Skills: English (fluent). No additional languages are necessary but German or Swedish would be an advantage.
The deadline for applications is 9am, Wednesday 23rd January.
Interviews will take place on Tuesday 28th January & Monday 3rd February.
Candidates must have the right to work in the UK.
IRC-UK is committed to equality of opportunity and non-discrimination for all applicants and employees. IRC-UK seeks to ensure we achieve diversity in our workforce regardless of gender, race, religious belief, nationality, ethnic/national origin, sexual orientation, age, marital status or disability. IRC-UK welcomes applications from all candidates, including refugees who have the right to work in the UK.