Head of Marketing
About the role:
We have been awarded a Department for Education contract to deliver high quality training to kinship carers across England, which will complement our existing progammes and services, including our national Peer-to-Peer Programme, innovative programmes commissioned by local authorities in England and Wales and our free information and advice services including Kinship Compass.
In order to reach and support more kinship carers with these programmes and services, we are building a new Marketing Team – comprising a Head of Marketing, Marketing Manager and Marketing Officer - to develop and deliver integrated, strategic and creative marketing campaigns and strategies.
This is an exciting opportunity for an experienced, senior-level marketeer with a strong track record in overseeing the development and delivery of effective and successful multi-channel marketing strategies targeted at a range of audiences to join us as our Head of Marketing. We’re looking for someone excited to hit the ground running in developing a new team and function, and who is able to plan strategically and creatively about how to maximise engagement and acquisition with a small in-house team. You will play a crucial role in supporting Kinship’s growth including through income generation, by increasing brand awareness and developing compelling marketing offers for key audiences including kinship carers, local authorities and referral partners.
A strategic thinker and natural collaborator, you’ll be able to work across the organisation to develop integrated marketing strategies and plans across all of Kinship’s services and programmes, and ensure these align with our wider external communications, including to our Kinship Community of around 12,000 carers. You’ll also be comfortable getting involved in the operational delivery of our marketing plans, supporting your team of two and demonstrating an insight and audience-led approach to both digital and offline marketing, thriving in an environment where you’ll be responsible for overseeing the progress of various strands of marketing activity.
You will have significant experience in leading marketing teams in the charity sector, and have demonstrable experience in delivering successful, engaging marketing strategies in-house. You will have experience of operating at a senior management level – perhaps as a Senior Manager, Head of or other senior-level role, adept at working with senior level internal and external stakeholders.
We will guarantee interviews to any candidates with experience of kinship care (either of being in kinship care or of being a kinship carer) who demonstrate that they meet the essential skills and experience outlined below.
What we’ll offer you
Kinship offers 30 days’ annual leave plus bank holidays (pro-rata for part time) as well as a generous pension scheme. This fixed-term role is open to flexible working (school hours would be considered). We have an excellent wellbeing offer including the Employee Assistance Programme and clinical supervision. We will invest in your professional development with training and career development opportunities.
Kinship is committed to championing equality, diversity and inclusion. We believe our work is greatly enhanced by the varied backgrounds, experiences and views represented within our teams. We aim to create inclusive teams, celebrate differences and encourage everyone to join us and be their true self at work. We therefore encourage applications from anyone who fits our values, whatever their religion or belief, sex, gender identity, race, age, sexuality or disability and are actively seeking candidates that can bring real innovation and commitment to us.
This is a fantastic time to join a supportive and well-established team within an organisation with rapid growth ambitions. This role will be what you make it and we’re looking for someone to seize this opportunity!
Please apply for this role through BeApplied. You will be asked to answer four questions and attach your CV. You will have max 250 words per answer.
- Tell us why you’re interested in working for Kinship in this role. Please also include how your personal values align with ours - Step up, Be stronger together, Be bold and Put people first.
- If you were offered the role, what would your priority actions be in the first three months and why? Tell us about what you’d need to find out and what would be your approach to the role?
- How would you ensure your team are motivated, high performing and happy in their role?
- This role will involve working with a wide range of stakeholders across the kinship care landscape, to gather views, insights and contributions. How would you go about identifying, listening to and working with stakeholders and seeking consensus? What would you do when consensus cannot be reached?
Application deadline: 9:00am on Monday 11 December 2023
1st interview date: Friday 15 December 2023 (online)
2nd interview date: Monday 18 December 2023 – in-person (Vauxhall). The interview process will be two stages online (on Zoom) and for the second interview you will be asked to create a presentation (you will hold full copyright and ownership of the presentation and contents) and there will be a timed written task.
The client requests no contact from agencies or media sales.