Report to Fundraising Manager
Work closely with Communications and Fundraising Director, Communications Manager, Fundraising Team, Volunteer Coordinator
WHO WE ARE, AND WHAT WE DO
Leukaemia Care is the UK’s leading leukaemia charity. For over 50 years, we have been dedicated to ensuring that everyone affected receives the best possible diagnosis, information, advice, treatment and support.
We are here for everyone affected by leukaemia and related blood cancer types – such as myelodysplastic syndromes (MDS) and myeloproliferative neoplasms (MPN).
We provide information, advice and support for anyone affected, this includes patients and their friends and families too. We raise awareness of the issues impacting people affected by leukaemia, MDS and MPN, and campaign to fix them. We are driving early diagnosis, raising public awareness, improving services and ensuring access to effective treatments.
How do we do this? We have a wide-range of services aimed at patients and their loved ones from diagnosis and beyond. Our support services range from nurse-led helplines, support groups and free-of-charge medical information to access to paid counselling, grants for those feeling the financial strain of a diagnosis and providing buddies so people always have somebody to talk to who have experienced something similar to them. We encourage you to have a read of our website and find out all the ways we support from diagnosis and beyond.
Crucial to our work is raising awareness of leukaemia as a blood cancer and the importance for early diagnosis. Leukaemia can be difficult to spot as the symptoms are similar to many other common conditions. Unfortunately, most people are not aware of the signs of leukaemia and this leads to diagnosis being delayed, which can worsen outcomes for patients.
As well as working to educate the general public through our #SpotLeukaemia campaign, we are working closely with our colleagues working in front line medical services to ensure they have the most up-to-date information on diagnosing leukaemia. We know that by raising awareness and working to educate health care professionals, we can save lives and improve outcomes. Mattia explains the importance of this work in this video - Spot Leukaemia simply saved his life.
This is an excellent opportunity if you wish to develop your career in fundraising.
The role has oversight of a wide variety of community fundraising and individual giving. You should have a proven track record of fundraising, achieving high standards and growing fundraising income.
Duties and responsibilities
By working with the Fundraising Manager:
• Deliver across a wide variety of areas of community fundraising (including challenges, donations, virtual, regular giving, appeals and in memory)
• Report to the Fundraising Manager summarising key actions for approval, being prepared with solutions to any problems
• Work closely with the Fundraising Manager on the development and implementation of community fundraising and individual giving initiatives
• Represent the charity at events as required
• Ensure that systems and processes are effective, and that our database is being updated and utilized as the central source of information for recording income, event participants and reporting
• Maximise the use of online fundraising tools, digital marketing and social media
• Plan and implement community fundraising and individual giving activities to underpin the strategic plan
• Devise new fundraising ideas with the Fundraising Manager
At the request and under the direction of the Communications and Fundraising Manager:
Community Fundraising and Individual Giving
• Plan and develop new and existing community fundraising and individual giving activities
• Manage community fundraising and individual giving in order to achieve growth, both net income and number of supporters
• Deliver clear, timely and effective plans and evaluations which support the growth of recruitment, income and PR coverage
• Deliver stewardship and engagement strategies for key fundraising activities
• Provide fundraising support to entrants to ensure they reach and exceed their fundraising milestones
• Manage logistics and delivery of activities,
• Manage volunteers liaising closely with the Volunteer Coordinator to ensure volunteers in other parts of the charity are aware of the opportunities to support the charity available through community fundraising
• Manage the current community fundraising and individual giving portfolio, and actively seek more opportunities to grow this area of fundraising.
• Working with the communications team to plan, developing and undertake an effective marketing plan and timelines in order to secure maximum participation and net income
• Identify participants who work for corporate organisations that could benefit from match funding or could introduce Leukaemia Care as a potential charity partner.
• Monitor all community fundraising and individual giving deadlines and ensure any corrective action is taken in a timely manner.
• Communicate and engage with community fundraisers and individual donors to ensure they are updated, involved, and supported, via telephone, email, letters, and social media.
• Monitor and respond to queries in the online groups (e.g. Facebook)
• Identify opportunities to tell fundraising stories that bring our events and fundraising experiences to life
• Create and develop new ways to bring in income around key dates (e.g. Blood Cancer Awareness Month, festive period)
• Apply for and manage our fundraising weeks with eBay.
• Be responsible for the monitoring of our charity collection tins and recalling them when necessary.
• Identify potential income via schools and education
• Develop regular community fundraising activities for our supporters to be get involved with.
• Increase our regular donors in line with our strategy
• Support existing community fundraisers proving them with the necessary resources to support their fundraising and monitoring their fundraising efforts.
• Contribute to the overall fundraising as a member of the Fundraising Team.
• Work closely with other members of the fundraising team to ensure integration with donors, activity and sponsorship opportunities
• Maximise the generation of funds from all available sources
• Ensure all work is of high quality, and reflective of the values of Leukaemia Care
• Provide cover within the team as needed during periods of annual leave, sickness or where extra resource is needed.
• Adopt a strong solution focused approach to help supporters overcome any challenges and maximise their fundraising efforts
• Improve supporter retention and engagement, building strong relationships and long-term supporters
• Hit and exceed performance targets
• Ensure the Leukaemia Care website fundraising information for community fundraising and individual giving is up to date
• Ensure a good return on investment on fundraising activities
• Plan and develop new and existing fundraising activities
• Work with Fundraising Manager to organise a schedule, plan and calendar for each event and activity
• Liaise with the Fundraising Manager and Communications Manager to develop communication and promotional materials about community fundraising and individual giving
• Ensure all supporters are appropriately thanked
• Assist with enquiries over the phone and by email
Analysis and Impact
• Analyse the impact of our activities and effective methods of fundraising
• Analyse the impact of fundraising and prepare measurement reports using agreed metrics
• Report on the progress of the community fundraising and individual giving activities to the Fundraising Manager, including recommendations and areas of improvement
• Understand and consider where each project fits within the wider programme of work
• Keep pace with new fundraising opportunities, innovations and technologies to ensure that all opportunities are maximised
In addition to the specific duties and responsibilities outlined in this job description, all Leukaemia Care employees should be aware of their specific responsibilities towards the following:
• Uphold the values of the charity and to not behave in a manner that is likely to bring the charity into disrepute.
• Adhere to all health and safety and fire regulations and to co-operate with the charity in maintaining good standards of health and safety.
• Demonstrate a commitment to ongoing learning and development and to participate in any training relevant to the role.
This job description is not exhaustive. It acts as a guide and may be amended to meet the changing requirements of the charity at any time after discussion with the post holder.
Excellent networking and relationship manager skills
Excellent communication and presentation skills
The ability to motivate and influence supporters to reach targets
Highly creative and able to turn ideas into action
Outstanding writing skills, with the ability to draft a variety of documents
Ability to analyse data from different sources including databases
Self-motivated with the capacity to work on own initiative and as part of a small team
Excellent organisational and time management skills
Able to carry out office administration tasks as part of role
Highly IT literate (MS Office preferable)
Strong telephone skills – negotiation and understanding skills
Understanding of relationship databases
Understanding of how to devise and implement an effective fundraising plan
Experience communicating about fundraising and donations
Understanding of how social media can be used to fundraise
Experience of analysing data and producing reports based on findings.
Knowledge and understanding
Knowledge of event and challenge fundraising
Understanding of the issues and needs of people with a blood cancer
Qualifications, training and education
Degree (2.1 or 1st preferred), relevant professional qualification and/or demonstrable experience
Experience in a fundraising role (with community fundraising and individual giving preferred)
Experience of multiple types of income streams (e.g. events, community, corporate, virtual)
Experience of working with both staff and volunteers
A good team player – able to link in and work well with a range of people within the organisation.
Ability to manage own workload
Able to work flexibly to meet the needs of the role with sufficient notice.
High levels of motivation, when working alone or with a team.
Ability to problem solve.
Ability to learn quickly.
Confident, enthusiastic and creative
Comfortable working from both the office and home
The client requests no contact from agencies or media sales.