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Individual Giving Officer

Magpas Air Ambulance
Huntingdon, Cambridgeshire (Hybrid)
£23,566 - £29,994 per year
Contract (12 month fixed term contract)
Job description

An exciting opportunity has arisen for an individual giving officer to join our fantastic Fundraising and Marketing team, to support our rapidly growing individual giving & lottery programmes.

Individual Giving Officer
Salary: £23,566 - £29,994 per annum
Contract: 12 month fixed term contract
Location: Barnwell Road, Enterprise Campus, Alconbury Weald, Huntingdon, Cambridgeshire PE28 4YF with hybrid working
Reporting to: Supporter Marketing Manager

Award-winning Magpas Air Ambulance is an emergency medical charity saving lives in Cambridgeshire, Bedfordshire and across the East of England 24/7. Responding via a state-of-the-art air ambulance or rapid response vehicle, the medical team provide treatments and surgical procedures when a patients’ life hangs in the balance. From cardiac arrests to road traffic collisions our crew are called out on average four times a day.

With a broad remit across recruitment and retention, you will lead in project managing engaging and compelling digital and direct marketing activity; support the management of our lottery partner, produce our bi-annual supporter newsletter, create and execute inspiring appeals and use data, analysis and reporting to grow our regular giving and raffle.

You will be joining a friendly, supportive and passionate team and an organisation focused on growth & development. So if you think you can help us to continue providing creative, data driven, targeted communications that meet income targets please get in touch. We’d love to hear from you.

Role Summary:

Project Management

  • Working alongside our lottery partner, support all aspects of the Magpas Lottery programme
  • Work with internal colleagues and external suppliers, agencies and fulfilment houses, establishing and maintaining effective working relationships.
  • Manage individual giving fundraising campaigns including raffle and seasonal appeals
  • Manage and develop supporter communications including welcome, newsletter and post appeal communications
  • Develop and execute regular giving products and appeals
  • Produce and execute legacy and in memoriam marketing plans
  • Ensure all individual giving activity complies with the appropriate regulation and legislation and delivers an excellent experience for supporters.

Strategy & Planning

  • Work alongside the Supporter Marketing Manager and Director of Fundraising to produce and execute an effective and sustainable individual giving plan, contributing to £5.5m yearly income from new and existing donors
  • Create and implement effective donor journeys in order to maximise the engagement and retention of individual supporters
  • Identify potential new individual giving audiences and implement acquisition strategies in order to grow the individual giving donor base
  • Work across the organisation to champion and promote individual giving and to implement excellent supporter care
  • Budget management, forecasting and tracking, making sure costs remain low for maximum return on investment.

Data Management & Reporting

  • Manage the selection and segmentation of individual giving data for campaign purposes
  • Oversee the timely importing and exporting of donor data to ensure that supporter records are up to date
  • Use campaign data to track and report on effectiveness of activity, attrition and inform decision making and future planning
  • Identify and develop the systems and processes necessary to deliver effective individual giving activity including the website, social media and email, fundraising database, data analysis tools and social media
  • Use campaign data to track and report on effectiveness of activity, attrition and inform decision making and future planning
  • Identify and develop the systems and processes necessary to deliver effective individual giving activity including the website, social media and email, fundraising database, data analysis tools and social media.

About you:

·         Proven experience of managing individual giving activity including appeals, recruitment campaigns and retention communications to achieve income targets across mail, phone, email, social media and through face-to-face fundraising

  • Experience of producing compelling supporter creative and fundraising messages
  • Experience of data selection and segmentation and the effective use of supporter data for campaign purposes
  • Good knowledge and experience of using a fundraising database for comprehensive reporting and analysis.
  • Proven ability to manage relationships with third party suppliers including creative agencies, printers and fulfilment house
  • Proven ability to work closely with internal teams including Communications, Supporter Care and Finance department
  • Self-sufficient and confident to make decisions within the boundaries of the role.

This role is subject to a Disclosure and Barring Service (DBS) check.

Closing date: 24.11.2023
Interview date: From 04.12.23


If you would like to find out more, please click the button to be directed to our website, where you can complete the application process.

If you do not hear from us in 2 weeks from the closing date, unfortunately this means you have not been shortlisted to the next stage of the selection process.

Please note that we reserve the right to remove this advert prior to the advertised date, dependent on the level of response received. You are therefore advised to apply at your earliest convenience.

We operate a hybrid working policy, giving flexibility to work from home and the office while meeting the needs of the Charity, following COVID -19 safe working practices. Please make sure that any application clearly demonstrates that you live or will be living within a commutable distance of the main place of work. 

We offer a range of benefits including an employee Assistance Programme, generous holiday entitlement, staff survey, access to occupational health services, flexible working, learning and development opportunities, long service awards, social events, supportive working culture and staff car parking. 

Magpas Air Ambulance is committed to providing equality of opportunity and valuing diversity for all current and prospective staff, volunteers and Trustees. We aim to create an environment where everyone can be the best they can be, where they feel welcome and are free from bias and discrimination.  We encourage applicants from diverse backgrounds to apply.  

Magpas Air Ambulance is committed to the Armed Forces Covenant and as such welcomes members of the Armed Forces to apply. 

No agencies please. 

Posted on: 09 November 2023
Closed date: 24 November 2023 at 23:59
Job ref: 164567_MGA
Tags: Fundraising, Marketing