Leeds, West Yorkshire
£40,000 - £50,000 per year
Permanent, Part-time, Full-time
Job description

We are looking for a talented, passionate and experienced Behavioural Insights Consultant to lead the strategic development of behaviour change marketing interventions, ensuring they are guided by the latest theory and research evidence to create positive, demonstrable impact for our clients and communities.

Magpie is a cause–led marketing agency, placing behaviour change at the heart of what we do. Our purpose is to help create healthier and happier communities; one person, one campaign at a time. We call this The Great Campaign.

Inspirers, motivators, strategic thinkers, creative activists, communicators, collaborators, socially engaged, ethical, problem solvers, proactive, tenacious, experts.

We are driven by purpose and have a plan. Positive energy and social good emits from within and is felt across the team. We work as one, to succeed together and to respect the expertise each of us brings. We step up and keep going until the job is done, whatever it takes. This is what our clients and communities deserve.

This exciting new opportunity will strengthen our passionate team and ensure we continue to offer leading-edge behaviour change marketing interventions driven by academic insight. This matters now more than ever.

We are looking for a strong leader with a solid background in one of the following: Applied health research, behavioural psychology; behaviour change; social marketing.


Role Description

Lead all insight work, with hands-on project management from initial proposal and scoping through to intervention and evaluation.

Act as a thought leader with a proven track record in the field of behavioural science and complex interventions. Always abreast of current affairs, leading and joining conversations as a representative of Magpie and our clients.

Provide proactive, intelligent, and diligent consultation to clients, guiding them with your expertise.

Ensure the team are utilising the latest methods of insight collection and interpretation through delivery of regular training and guidance.

Apply underpinning psychological theory to new strategies, and develop these into a defined programme of work to deliver exceptional impact for our clients.

Manage and take complete responsibility for budgets, including setting budgets, budget management and regular and timely budget reporting.

Oversee all aspects of quantitative research including survey design, analysis and evaluation.

Head up qualitative research, leading focus groups, workshops and co-creation sessions garnering insight for campaigns.

Interpret and write academic reports and use knowledge to develop robust strategies.

Brief and write content for a range of material for the intervention as required, utilising external partners expertise and input as necessary.

Proofread content for all intervention materials ensuring accuracy of all materials and providing formal sign off with the client. Be accountable for the accuracy and quality of your own work and all insight that has Magpie’s name on it.

Get hands on with intervention delivery as and when required, including writing content for social media and newsletters, or promoting events and activities across networks.

Ensure that all communications adhere to brand and identity guidelines across all campaign communication channels.

Develop and cultivate relationships with a range of stakeholders to ensure maximum engagement and impact for every campaign.

Prepare and deliver presentations at a range of informal and formal meetings and events to varied audiences (ranging from small local community groups to large delegations of senior influencers).

Recognise and nurture future opportunities within the networks and communities you are working with as part of our Great Campaign approach.

Connect and keep in touch with communities and networks to constantly adapt live interventions to create maximum impact, within budget.

Establish key measures and monitor results, producing regular progress reports (e.g. weekly, fortnightly or monthly), making recommendations for alterations to tactics to optimise the impact of each intervention.

Respond to, and challenge, client feedback in a timely and empathetic manner, clearly communicating thoughts and next steps to clients and internal colleagues.

Work with impact and commerciality at the core to achieve sales targets, making the most of every opportunity with existing and potential clients to attract and win fulfilling new business for Magpie.

Manage, motivate and support other staff, to ensure our campaigns create positive impact.


Read more in our recruitment pack available below, which also includes contact details to arrange an informal chat about the role should you wish to find out more. 

Magpie is committed to promoting a diverse and inclusive environment and is proud to be an equal opportunities employer - a place where we can ALL be ourselves and succeed on merit.



Posted on: 22 July 2020
Closed date: 19 August 2020
Tags: Communications, PR, Policy/Research

The client requests no contact from agencies or media sales.