Leeds, West Yorkshire

£45,000 - £65,000 per year

Permanent, Part-time, Full-time

Job Description

Life-Changing Campaigns, World-changing Impact. Every Day.

The challenge is to make every day more meaningful. Director of Impact is a dynamic new position for an inspirational leader. Join us, a passionate agency of change-makers, to deliver campaigns for good.

Magpie is a meaningful marketing agency with expertise in good cause campaigns and behaviour change. We choose to work with organisations that want to deliver social good and leave a lasting positive impact.

With clients including NHS, Public Health England, hospitals, local authorities, British Heart Foundation and Mind, our mission is healthier and happier communities; one person, one campaign at a time.

In a strong position, with 10 years of behaviour change campaigns under our belts, year-on-year growth and ambitious plans for the future. Coupled with a vision to be ‘the agency that changed the world’, the recruitment of this game-changing role demonstrates our commitment to live and breathe our vision, for the good of our clients and the communities we work in.

You will be a true visionary; invested in delivering social good, you will positively stimulate and challenge our team to make world-class impact and help take our social marketing to the next level.

We are looking for an inspiring leader for this director-level position; you know how to get the best from those around you and play to the strengths of a passionate and committed team.

You will be responsible for achieving the best possible results for our campaigns; ensuring the delivery of our work is intelligent, strategic and provocative.

Person Spec:

The successful candidate will play a crucial role in ensuring the achievement of positive behaviour change and social impact, across all of our campaigns, supporting the growth of our reputation and value.

You will come to us with experience of managing and developing a team. Most importantly, you will have a desire to influence strategically and be a catalyst for growth, with a true hunger to build legacies from our campaigns.

You will ensure Magpie’s campaigns are delivered with tenacity, energy and belief as you help us grow our reputation and portfolio from a regional expert to a nationally and internationally recognised powerhouse.

To be considered for this role you must have significant experience in a marketing environment at a strategic level, delivering across all media channels. Your role will involve developing and implementing high-level campaign communications strategies, and lead our studio through campaign creation, optimisation and evaluation.

You will have an empathetic understanding of diverse audiences, and a proven ability to draw on audience insight to develop strategies to effectively reach them. You must be capable of planning projects, structuring and directing a team to great success.

You will need a results-driven mind-set and demonstrable experience and knowledge of campaign delivery, campaign measurement, evaluation and reporting.

Key Responsibilities:

  • Use audience insight to create, shape and optimise campaign strategies.
  • Achieve compelling results for clients across all media and platforms, within commercial constraints.
  • Play a key role in the leadership team and be instrumental in driving future growth in line with business vision and values.
  • Coaching, inspiring and leading a growing team.
  • Implement marketing strategies that promote our impact and grow our reputation.

In this role you will need to:

  • Ensure emotive case studies are captured and use story-telling techniques to underline the powerful impact of positive behavioural change.
  • Communicate effectively with clients, relevant organisations and external stakeholders to ensure achievable outputs and outcomes
  • are identified and clearly communicated.
  • Measure and articulate a clear and quantifiable return on investment for Magpie clients and stakeholders, including the collection, collation and analysis of all relevant data.
  • Develop and build a compelling research and evidence base, to identify the widest benefits of our purpose-driven work.
  • Develop methods and systems to be open and transparent about Magpie’s impact and share our learning.
  • Develop and implement the quantitative and qualitative insight strategies necessary to effectively measure the long-term value and impact of Magpie campaigns.
  • Help grow new relationships with target clients through the impact of our work and credentials.

Life at Magpie:

At Magpie, you won’t find big egos, just big ambitions. We’re a friendly and talented team, dedicated to making positive change. As well as generating social good, there are many other cultural benefits to working here including a profit share scheme, extended holidays, training and learning investment and much more.

Our world needs another change-maker. Are you up for the challenge?

Send your CV, cover note and RSVP if you would like attend our 'Meet the agency' event on 28.05.19 at 6.15pm.