Waterloo, Greater London
Addlestone, Surrey
£20,000 per year
Permanent, Full-time
Job description

We are looking for an experienced Digital Communications Officer to join our growing team for our small charity. Ideally passionate to support our cause and make a difference for future families.

MAMA Academy is a national UK charity helping to prevent stillbirths by empowering expectant parents with safer pregnancy information and equips healthcare professional with various resources to help save babies lives. We also raise awareness of stillbirth prevention initiatives and present at various midwifery conferences across the country.


Location: Home-based, occasional meetings in Surrey and a quarterly meeting in London

Hours of work: Full time, 35 hours per week

Salary: c. £20,000 depending on experience

As a successful applicant, you will:

  • Be confident to lead the delivery of the social media strategy to raise MAMA Academy’s profile and activities through a social media content calendar and understand analytics platforms.
  • Possess excellent knowledge of social content, SEO and have a passion for keeping up to date with the latest developments in a rapidly changing digital landscape.
  • Be creative with proven skills using Adobe CC.
  • Have experience in instigating and running social media campaigns.
  • Be experienced with Wordpress and working together with developers on website designs and functions.
  • Be willing to bring innovative ideas and approaches to the organisation.
  • Be based at home and able to travel around the UK and attend a quarterly meeting in London.
  • Have a keen interest in the charity’s mission.

Job Purpose:

To deliver the MAMA Academy digital strategy, run campaigns including our popular #CarryTheirNames campaign, assist in managing relevant volunteers and to track and monitor analytics to alter the strategy where needed.

Main duties:

  • Be responsible for managing and maintaining all social media output, supporting strategic planning of social media activities in line with the organisational strategy.
  • Manage and maintain all MAMA Academy social media output across all social channels.
  • Ensure all output is planned ahead, maintaining an up to date content calendar.
  • Ensure that MAMA Academy’s online presence provides an up-to-date picture of our work and positions MAMA Academy as a proactive and compassionate organisation that wants to engage with its supporters.
  • Develop engaging posts and graphics for social channels.
  • Ensure consistency of messaging and brand tone of voice.
  • Use Social Media management tools to manage engagement and output, as well as using reporting tools to regularly report, analyse and derive insights to develop social media activity and inform future decision making.
  • Explore and trial potential avenues to expand the online reach of MAMA Academy.
  • Use online reach to support fundraising.
  • Manage monthly Facebook ad.
  • Manage social media and social media campaign volunteers.
  • Keep MAMA Academy’s website up to date and liaise with our developer on new template designs.
  • Support in applying for a Google Ads grant and later creating and testing ads.
  • Create bi monthly email campaigns for our supporters and track the performance.
  • Carry out and manage changes to printed materials when required.
  • Comply with current legislation and MAMA Academy’s internal policies as appropriate.
  • Undertake any other reasonable duties as required by the Chief Executive, and to attend a quarterly meeting in London.


  • Analytics and reporting
  • Strategy planning
  • Campaign management
  • Photoshop and Illustrator (After Effects desirable)
  • Wordpress administration
  • Knowledge of SEO
  • The ability to communicate sensitively and a passion for MAMA Academy’s work

About MAMA Academy

MAMA Academy has been helping to save babies lives since 2012. Sadly, the UK has one of the highest stillbirth rates in the developed world with the majority of deaths potentially preventable. Our vision is for there to be no more preventable stillbirths in the UK.

Since MAMA Academy was launched, the number of stillbirths began a significant decline for the first time in 20 years. We remain committed to seeing a continuous decline in stillbirth and neonatal death rates by empowering maternity professionals and informing expectant parents about stillbirth prevention methods to help more babies arrive safely.


  • Work from home opportunities
  • Flexible working hours

Deadline to apply:

Please email us your CV with accompanying cover letter.

Interviews will start to take place w/c 10th February 2020

Job Types: Full-time, Permanent

Salary: £20,000.00 /year

More about MAMA Academy
MAMA Academy

MAMA Academy is a fast-growing national charity which aims to end all preventable stillbirths in the UK. Our mission is to:

  • R...
Read more

Posted on: 03 February 2020
Closed date: 04 March 2020
Tags: Communications, PR, Marketing

The client requests no contact from agencies or media sales.