Marketing and PR Manager
Salford Manchester M28 2LJ
Hours: 37.5 hours a week Monday to Friday
We are looking for a dynamic Marketing Manager to join the new team building and launching our new Garden in Bridgewater. The garden will open in 2020 but we need someone in post to build awareness and interest from this Autumn onwards.
The post will report into our Cross Gardens Marketing Manager (based in London) and has responsibility for the delivery of campaigns within the wider organisational campaign approach including brand, shows, membership and gardens.
Initially the key channel will be PR to build interest in the new site through developing positive relationships with key local and regional journalists across broadcast, print and online media. This will be achieved under guidance and direction from the PR Manager for Gardens (based in London), in line with the overarching RHS Communications Plan supporting the key messages and objectives for the garden.
Going forward a large part of the role is to work with the rest of the Bridgewater team (eg; Head of Site, Visitor Services Managers) and the Membership team in London to create product propositions and events programmes in the garden, which appeal to our Audience Segments including existing members.
Key Skills and Experience
*Experience of launching or working in a new visitor attraction in the North West
*Experience of local PR
*Experience of using audience insight to plan campaigns
*Experience of campaign creative development and media planning
This is a rare opportunity to work for a forward thinking dynamic organisation and launching our newest product.
The RHS provides a number of great benefits for employees including:
* Free access to all RHS Gardens, Shows and Libraries
* Employee discounts including retail, gym membership, hotels and airport parking
* 25 days holiday (increasing to 28 and 30 with service) and the option to buy/sell holiday
* Monthly Garden magazine and access to horticultural advice
* Sponsorship for external studies
It's never been a more exciting time to join the Royal Horticultural Society. We are making a landmark GBP 160 million investment in the future of horticulture over the next 10 years. This will allow us to bring the joy of gardening to millions more people and make some of the most significant and exciting changes in the history of the organisation. Join us and be part of that history.
Some travel will be required to London.
To apply please visit our website via the link and apply online.