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Marketing & Recruitment Officer
Role Summary:
The Teacher Development Trust are seeking an energetic, curious and highly organised Marketing & Recruitment Officer to join our team. The successful candidate will have a genuine passion for education and the important work of teachers and schools. They will play a pivotal role in increasing our reach and impact by promoting our offers to schools, trusts and other education sector organisations, generating leads and supporting school engagement by executing effective marketing strategies.
Location: TDT’s offices are based in Finsbury Park. This role is mainly home-working, however applicants will need to be a commutable distance to the London office to take part in team days or other face to face meetings as required.
Hours per week: 37.5
Contract basis: Full time
Contract type: Permanent
Salary: £26,000 - £28,000 per annum depending on experience
Benefits: 8% employer pension contribution; opportunities for flexible working; wide-ranging opportunities for personal and professional development
Reports to: School Engagement Manager
The Teacher Development Trust (TDT) is the smart, heart, humble education charity for professional development in schools. Our programmes support extraordinary leaders to empower staff and build expert schools, improving outcomes for all children regardless of background, challenge or need.
As we consolidate and expand the reach of our work, we are now seeking an energetic, curious and highly organised Marketing and Recruitment Officer to join our team. A commitment to working in education is a must.
This is an exciting opportunity in a fast-growing and influential education charity. We're looking for a proactive, confident communicator with an understanding of the education landscape to join our team in supporting our existing services and programmes. We have an excellent track record of developing staff within the charity, as well as staff who have taken their careers into schools, other charities and the public sector.
Key responsibilities:
1. To support with the development and implementation of our marketing strategy
2. To generate leads and support the team to convert to opportunities
Particular to the Marketing and Recruitment Officer, guided by by the School Engagement Manager:
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To contribute to the creation of strategic marketing plans to promote Teacher Development Trust's services. Helping to shape activity to provide a better understanding of the efficacy and reach of our products and services and ensuring that information and data are shared effectively across the organisation.
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To utilise various marketing channels including digital platforms, social media, website and traditional marketing methods including email and newsletters, to reach target audiences. You will collaborate with the team to create and distribute compelling content, promotional materials and campaigns.
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To stay informed about industry trends, competitor activities and emerging opportunities and share this information as appropriate across the organisation to put TDT in the best position to respond in the advancement of our charitable aims and objectives.
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To support the planning and organisation of events such as workshops, webinars and conferences to showcase Teacher Development Trust's offerings and coordinate TDT presence at external events. This will include representing the organisation at events to network and promote our services.
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To work closely with the internal teams, including the content development and participant experience teams, to ensure seamless service delivery, satisfaction, retention and brand loyalty. You will also collaborate with external partners and stakeholders to explore potential synergies and business opportunities.
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To support the wider interaction between the organisation and the sector, in particular supporting carefully planned and considered marketing and communications activity as well as responding to emerging news stories and other agendas. Where appropriate this may include working with journalists and other key sector influencers.
Experience, qualities and skills:
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Proven experience in marketing roles either within the education sector or elsewhere.
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Knowledge of the current educational landscape, including an understanding of professional development or a genuine interest in developing that knowledge.
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An active interest in continuously developing both generalist and technical marketing expertise.
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Excellent communication and presentation skills, with the ability to present information clearly, striking the correct tone with a range of internal and external audiences.
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Excellent written and oral communication skills
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Excellent problem solving skills and the initiative to continuously improve.
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Strong interpersonal and relationship-building abilities.
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Familiarity with digital marketing tools and platforms (Salesforce, Mailchimp, Adobe Creative Suite, Canva, Asana, Divi, Wordpress) would be an advantage but not essential - the appetite to learn is essential.
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Ability to work independently and as part of a collaborative team.
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A strong commitment to education, the non-profit sector and improving educational outcomes for children and young people.
Other Information:
We particularly welcome applications from disabled, Black, Asian and Minority Ethnic (BAME), Lesbian, Gay, Bi, Trans including non-binary (LGBTQ+) candidates, and candidates from low income families. These groups are currently underrepresented at TDT and we are committed to increasing representation and diversity at the charity.
Interested candidates should apply via CharityJob by 5pm, Thursday 2nd May 2024
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Cover Letter (400 word max) – please demonstrate why you want to work for the Teacher Development Trust, your interest in education and the Experience, qualities and skills that are relevant to this role.
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CV
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The names of 2 referees, one of whom should be your current or most recent employer (references will not be taken up until after interview)
Shortlisted applicants will be invited to interview. First round interviews are scheduled to take place in the week commencing 20th May, with successful candidates being invited to undertake an inbox task and second round interview week commencing 27th May, both interviews will be held virtually. Due to the anticipated volume of applications we are unfortunately unable to provide detailed feedback.
The client requests no contact from agencies or media sales.
We’re looking for a creative and confident Content & Communications Coordinator to join our busy Marketing & Communications Team at Imperial College Union. This new role will be key in strengthening our online presence and improving student engagement with the Union. The successful candidate will manage our social media channels and content to drive two-way conversations, to increase awareness of the Union’s work, and help us better understand what they care about.
You will be our in-house journalist; planning and delivering content that speaks to our varied audiences. You’ll build strong relationships across the Union and College, writing creative copy and curating innovative social media content. Using your in-depth knowledge of social media, you will be aware of emerging trends across all platforms and create content that attracts and retains the interest and attention of our members. You will work closely with colleagues across the Union, including our elected Officer Trustees, to support them to reach more students and deliver key messages. This role is integral to supporting the diverse work the Union does – everything from Activities
Our ideal candidate will have a flair for creative writing for a variety of topics and channels, with a strong passion for social media and help develop and embed the Union’s personality and brand. If you’re creative, confident, and self-motivated, this is a great opportunity to make a role your own!
Duties and responsibilities
Content Planning
- To assist in the creation of communications and content plans to support the Marketing & Engagement Manager in the delivery of key Union marketing activity, such as Welcome Week and election.
- In partnership with the Marketing & Engagement Manager devise a social schedule to ensure regular, timely and impactful content across these channels
- Build networks with student groups, the Union’s newspaper (Felix) and external partners to develop opportunities for content collaboration
- Utilise student feedback and engagement with Union content to continue to improve and develop our output and channels
- Work with the Student Officer team to promote their public profiles and provide support on their campaigns.
- Stay up to date with what’s happening across the Union, College, the city and wider student movement to stay current and spot positive PR opportunities and content.
Content Creation & Curation
- Ensure timely, relevant and engaging content for Union channels & platforms, including blogs, website, social media and news
- Write, proof and edit a variety of digital communications across the organisation, such as blogs and web content to ensure brand and tone of voice is consistent and correct
- Attend student events to capture photos and videos content to use for marketing purposes and provide live social media coverage to a high standard
- Work with Designer to turn copy into engaging, high quality assets
- Have your finger on the pulse for all latest trends for the student audience and evaluate their feasibility without audiences and available resources
- Be aware of shareable, engaging content, sourcing content from external channels to build an engaged following and boost our content on social media
- Establish and work with student and staff social ambassadors in gathering stories and content
General
- Regularly monitor and report on content to inform improvements and innovations
- Monitor and moderate social posts and comments and respond or escalate in line with the Union’s Crisis Comms plan
- Support key events throughout the year, including Welcome Week and Elections, when necessary
- Proactively work to ensure the Union’s commitment to diversity and inclusion is expressed in all outputs
Essential requirements
- Experience of developing and delivering communications plans campaigns with clear metrics of success
- Solid knowledge of website analytics tools to help monitor and generate useful reports and insights
- Experience in managing content calendars
- Experience of, or strong understanding of, producing web content and an organisation’s social media presence
- Writing copy, editing, and proofreading for online media, demonstrating excellent attention to detail
- Monitoring the effectiveness of communications activity and able to present appropriate recommendations for improvement and innovation
- Good software knowledge of Adobe Creative Suite (Illustrator, InDesign and Photoshop)
- Strong understanding of social media channels and their tools
- A passion for social media and keen to learn about new technologies and innovations
- Excellent planning and organisation abilities
- A keen eye for detail, layout and visual styles and experience of working according to brand guidelines
- An engaging writing style and the ability to convey complex messages to a variety of audiences
- Confident working to deadlines and keeping colleagues on top of deadline
- Ability to ensure high standards of work and excellent attention to detail
Further information
Please note this role is with the Students’ Union. We’re a registered charity in our right, with our own governance, systems, processes and objectives. However, we work extremely closely with Imperial College London, so you’ll also be joining a wider community of staff working within Higher Education. If you’ve never worked in a students’ union, or are unsure why it’s different, we urge you to get in contact. It’s a brilliant place to work.
We are running a characteristic anonymised application process for this recruitment as part of the College’s commitment to equal opportunities and eliminating discrimination. Applicants will be assigned an application reference number and applicants’ names will not be visible to recruiting managers until the interview stage. You will not be required to attach a CV. Please also refrain from including your name in your supporting statement.
As an employee of Imperial College, you will be part of lively community and work in a friendly and relaxed environment. Our aim is to provide to all our employees an encouraging and relaxed working environment with an emphasis on personal development and work-life balance. Based on that we offer:
- flexible working hours
- generous pension scheme
- 25 days holiday (plus 6/7 extra days per year for College Christmas and Easter closures)
- bicycle loan scheme
- season ticket loan
- health benefits
- excellent professional development opportunities and many more.
More information can be found on the Imperial College Benefits page.
To apply for the role please complete the online application form.
Closing date: 28 April 2024
Interviews expected to take place 8th and 9th May 2024.
Should you require any further details on the role please contact the People Team.
We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith, or disability. We particularly encourage applications from Black, Asian and other racial minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce. If there are any reasonable adjustments needed through the process, we will accommodate as much as possible.
The client requests no contact from agencies or media sales.