Head Of Development Jobs

Job Title

Product Manager (Supporter Experience)

Salary

£45,000-£50,000 per annum 

Location

Remote first with an office available in Central London and regular team meetings in the office

Reporting to

Head of Communications

Employment Type

Permanent

We are happy to talk about flexible working.

Application Closing Date

10am Monday 22 April 2024

Introduction to the role

Full Fact fights bad information. We’re recruiting for a new Product Manager (Supporter Experience) to help tackle the spread of misleading, dangerous claims—and hold those responsible to account.

As Product Manager (Supporter Experience), you will make sure those who make false claims in public can’t get away with it. Every day our team of fact checkers and campaigners find, check and challenge false claims. We identify the reasons for bad information, so we can campaign to change the systems that enable it. Your job will be to raise awareness of, and build support for, our cause through managing our supporter experience on our digital platforms.

This is your chance to work on campaigns that demand national media attention and ultimately change public debate for the better—with a supportive team behind you.

Bad information—whether shared by politicians, journalists or influencers online—ruins lives. No one should settle for it. You’ll win support for Full Fact’s cause and make change happen through delivery of digital products that gain public support for our policy and advocacy work.

Whether that’s planning and devising the digital strategy, executing the plan through developing digital channels such as the website, email and our Salesforce CRM, or ensuring our product roadmap is informed by audience research, you’ll be responsible for continuously improving our supporter experience.

This is an exciting time to join Full Fact in a year when we expect to see a General Election. You’ll be working as part of a successful communications team alongside creative specialists in press, social media, website and CRM development, community management and digital campaigning. We’re looking for someone who shares our ambitions and pushes us even further. 

You’ll thrive in a fast-paced environment but know how to support colleagues, especially by helping to join up work across teams and translate between people from different disciplines. You’ll be as comfortable analysing data to make decisions, as applying our brand guidelines to ensure our copy works hard across digital channels.

Our reputation matters. As well as looking to build and reinforce it, you’ll be personally committed to Full Fact’s standards as an independent, impartial charity. 

If you are interested in applying but not sure you have all the skills, please do apply. We are open both to supporting learning on the job and to rearranging tasks within the team to suit the skillsets of the best applicant

Job Definition

The Product Manager (Supporter Experience) is responsible for planning the digital strategy and executing the plan to deliver online content and campaigns that increase awareness of our work and drive the public to take action and donate to our cause. 

You will manage multiple digital products and platforms, implementing data-driven improvements to ensure optimum usability and accessibility. Responsible for understanding and developing the user journey across digital touchpoints - as diverse as online advertising, campaigns and virtual events - you will advise on how best to improve the user experience and manage our content. 

You will manage a multi disciplinary team of people who deliver our CRM, website, email campaigns, audience research and community initiatives. 

Outcomes

In the first 6 months you’ll have the opportunity to coordinate the delivery of at least 3 campaigns that are designed to end deceptive campaign practices by political parties, improve regulation of political advertising and encourage MPs and Ministers to correct the record when they make a wrong or misleading claim. You’ll have access to new audience research data, and will use that to inform the work we do.

You’ll bring together a team of multi disciplinary experts to deliver on our campaigning aims. You’ll work with them to develop our website, CRM and mailing list to have the greatest impact, ensuring we have the right data to make good decisions.

You’ll build relationships with teams across Full Fact helping others to meet their aims, particularly supporting fundraising to deliver income-generating online communications.

Key tasks

Line Management:

• Build a team culture based on supportive collaboration, in which constructive challenge is welcomed. 

• Empower your team to lead in their respective areas with confidence.

• Set deadlines and maintain impeccably high standards of output and product quality.

• Support your team in their long term professional development and performance, including identifying and delivering on their training needs.

Website and campaigns management

• Project manage the campaign lifecycle, ensuring all deliverables and milestones are achieved, across multiple teams and functions (e.g. work with the Individual Giving Manager to design campaigns that increase donations). 

• Collaborate with the Social Media Manager and Editorial team in the development of a content strategy that drives engagement and high-quality growth. 

• Work closely with the rest of the team to create compelling, engaging and action-oriented copy across a range of digital communications.

• Identify digital suppliers (e.g. PPC and Paid Social campaigns) which can help us build campaigns targeting different audience segments. Own the relationship and workflow to ensure they have all the materials they need to succeed and hold them to account based on agreed targets.

• Assist the team with website updates using our CMS (Django) as well as contributing to larger website projects.

• Work with direct reports to set up landing pages and data capture forms, build our mailing list, manage multiple email campaigns and perform thorough QA and testing on website, email and CRM builds.

• Oversee building and testing of user journeys to ensure workflows are correctly set up across platforms, and identify any areas for improvements.

• Advise and make recommendations on product roadmaps based on learnings from data analysis, audience research, knowledge of trends and best practice and experience of campaign delivery.

Data management and analysis

• Assist the team in designing user research and analysing audience data to ensure our decisions are informed by an understanding of our existing and potential supporters.

• Understand the organisational needs for data to inform how we acquire and retain supporters. 

• Lead projects to integrate our Salesforce CRM with any new additions to the website (e.g. lead generation forms). 

• Work with the CRM Administrator to ensure the data is available, clean and accurate, and to prioritise and action internal CRM requests for training, issues and new functionality.

• Deliver monthly, quarterly and campaign-specific performance reports across all channels, highlighting achievements, insights and lessons learnt, informing a plan to further drive performance and ROI improvement. 

What we are looking for from you:

Political impartiality and sensitivity:

• You are committed to the political neutrality of our work and have a good understanding of impartiality (please see the rules on our website).

• Understanding of public debate in the UK and sensitivity to the political context we work in.

Job skills/competencies

Personal skills/competencies

• Technical proficiency

  • Confident in getting the most out of multiple software platforms, maximising the delivery of exceptional and innovative supporter journeys that increase engagement, fundraising rates, average value and other key metrics. 

  • Experience using Salesforce (NPSP) is beneficial. 

  • Project management skills. 

  • Experience of planning, managing and overseeing effective multi-channel campaigns.

  • Experience with building growth through SEO, Paid Social and PPC.

  • Knowledge of techniques for driving action and acquisition through digital channels.

  • Content planning, auditing and development, particularly with functional website, email and landing page copy. 

• Communication and leadership

  • Good at collaborative problem solving and able to make decisions without undermining agency and autonomy of direct reports.

  • Exceptional communication skills, with the ability to work collaboratively with a range of stakeholders.  

  • Excellent copywriting and storytelling skills.

  • Confident in running ‘Show and Tells’ and mentoring colleagues.

  • Line management experience, preferably of multidisciplinary teams.

• Evaluation and testing

  • Experience of conducting usability testing.

  • Proven ability to evaluate complex data and understand market trends.

  • Strong experience using Google Ads and Analytics.

• Legal, political and impartiality

  • Working knowledge of Charity Law, Data Protection Law, The Fundraising Code of Practice, and other relevant marketing and fundraising standards across the UK.

  • Committed to the political neutrality of our work with a good understanding of impartiality (please see the rules on our website).

  • You act with integrity and are happy to commit to Full Fact’s ethos and the seven principles of public life.

  • Strong understanding of public debate in the UK and sensitivity to the political context we work in.

  • You understand that part of Full Fact’s work is being a watchdog, that it can attract hostile attention, and how to manage these risks—and can support your team while standing firm for our principles.

We understand that many candidates will not meet all of the above criteria, and may have deep rather than wide experience in a relevant skill set. We encourage you to apply and be explicit (but brief!) in your cover letter about what you’d need to learn on the job.

What we offer

Starting salary of £45,000 - £50,000 per annum depending on experience.

Workplace Pension

Generous holidays

• 25 days holiday plus bank holidays. 

• In addition, we close the office for a period between Christmas and New Year. 

• Day off for moving home.

Comfortable, centrally located London office with good transport links.

Employee Assistance Programme.

How to apply

Upload your CV and cover letter using the link below by 10am on Monday 22 April 2024.

Our recruitment platform will remove identifying details such as email addresses to allow us to sift applications anonymously.

Before applying, please read the requirements we place on staff to protect Full Fact’s independence and non-partisanship. This can be found on our website. 

How the application process will work

We want to see you at your best to understand your strengths and the contribution you could make at Full Fact with strong support, including for your learning and development. We also want to make sure that we use your time well during this process and don’t ask for more from you than we need to. We will make any reasonable adjustments we need to make to this process to help ensure you can perform at your best. For more information about this before applying, please contact us.

The interview panel will be Phoebe Arnold, Interim Head of Communications, Andy Dudfield, Head of AI, and Laura Dewis, COO. 

The process starts off with an anonymised covering letter and CV. This will be read by at least two people to produce a shortlist for interview.

The first round interviews will be a phone (not video) interview, lasting no more than half an hour, at a time that’s convenient for you. We will record it so at least two people can review each interview to decide who we invite back for the second round. The recordings will be deleted at the end of the process.

The second round will include a structured interview and a timed task which assumes no prior knowledge. The task can be completed prior to the interview, at a time that most suits you. 

The interview will be with the full panel by video and last no more than an hour. We’ll tell you everything you need to know to prepare, including anything we’d recommend reading in advance