My client is looking for a Head of Marketing & Communications to join them on a permanent basis. They are an information, advice and support charity on a permanent basis. You will work with them on their new ambitious strategy for 2021 – 2023 to increase their profile, impact and reach.

Key Responsibilities:

• Working closely with the Director of Policy and Communications in leading the development and implementation of corporate marketing and communications strategies
• Ensure that the brand is understood and consistently applied across the whole organisation.
• Develop and deliver a profile-raising strategy and support the Media and PR Manager to ensure that they have a proactive approach to raising their profile
• Lead the development of, and maximise engagement with, our owned channels, including our website(s), social media, corporate publications and other key communications channel.
• Working with the People and Organisational Development Lead to oversee the development and operation of their internal communications programme
• Lead and advise on major cross-directorate marketing and communications initiatives
• Lead the cross-organisational Content Creation and Planning Coordination Groups
• Be responsible for undertaking high-level negotiations and developing productive relationships with content creators, channel owners, external suppliers and other key stakeholders
• Be responsible for resource planning, managing dependencies and the delivery of multiple programme activities
• Lead the development of the department’s annual narrative and financial plans
• Demonstrate collegiate, empowering and inspirational leadership

Specific requirements are:

• Substantial experience of developing and implementing innovative and successful marketing and communications strategies
• Significant experience in leading and developing marketing and communications teams
• A proven track record of initiating and delivering marketing and communications strategies in a not-for-profit or business to consumer environment, including utilising owned and paid for media, that have built understanding, awareness and engagement
• Proven success in growing a brand, and raising the profile of an organisation using a variety of marketing and communications tools and media
• Experience of developing and implementing an internal communications programme
• A sound understanding of marketing and communications planning, positioning strategy and brand management
• Knowledge of market, audience and broadcast research and strong analytical skills generating insights from research data
• Applied knowledge of different media channels for different audiences, especially digital
• Demonstrable commitment to inclusive working, ensuring equality and valuing diversity
• Exceptional interpersonal skills and able to influence/persuade a wide range of stakeholders

Benefits:

• Competitive Salary
• 28 days annual leave plus public holidays
• Generous pension arrangement
• For those in the pension, life cover of 4 x salary
• Cycle to work scheme
• Season ticket loans
• Access to Perkbox for discounts
• An Employee Assistance Programme for colleagues and their immediate family members
• Generous Family leave arrangements (enhanced maternity, paternity and time of for emergency family situations)
• Learning & development opportunities
• Flexibility on working arrangements