My client is looking for a Digital Marketing Lead who can be full-time or part-time to be supporting the organisation to devise and deliver audience-focused digital marketing campaigns and activity which deliver against strategic objectives and KPIs.
- Embedding a joined-up digital marketing function within the charity, which is effective and impact focused, creating an integrated customer journey for our audiences
- Developing a digital marketing strategy with defined channel strategies to optimise marketing spend
- Develop end-to-end digital campaigns across multiple channels, and maximising marketing performance
- Working with teams across the organisation to enable and deliver bespoke and integrated digital marketing campaigns and support
- Lead on innovation bringing ideas to life digitally and delivering impactful change including; improved user journeys, identifying new revenue streams, exploring emerging technologies, developing new products, techniques and opportunities to reach the charities goals
- Lead on digital advice content development (inclusive of key word development), working closely with services to ensure a user - centred approach.
- Optimise the supporter journey across the digital environments, liaising with other teams and relevant offline activities to ensure appropriate digital communication routes for the right audience
- Lead and maximise SEO, paid social activity and AdWords management
- Create digital content (inclusive of video editing) for a variety of audiences, including the use of a range of digital software for message testing
Knowledge, Skills & Experience:
- Significant experience in digital marketing and/or communications, ideally covering both fundraising and service user engagement
- Proven experience in project planning, management and delivery
- Experience of leading digital campaigns across multiple digital platforms
- Experience creating effective engagement journeys for supporters/customers
- Competent use of database/CRM systems.
- High level of competence with analytical tools across web and social media
- Expertise across social media platforms