Central London, Greater London
£35,000 - £39,000 per year
Permanent, Full-time
Job description

My client is looking for a Digital Marketing Lead who can be full-time or part-time to be supporting the organisation to devise and deliver audience-focused digital marketing campaigns and activity which deliver against strategic objectives and KPIs.

Key Accountabilities:

  • Embedding a joined-up digital marketing function within the charity, which is effective and impact focused, creating an integrated customer journey for our audiences
  • Developing a digital marketing strategy with defined channel strategies to optimise marketing spend
  • Develop end-to-end digital campaigns across multiple channels, and maximising marketing performance
  • Working with teams across the organisation to enable and deliver bespoke and integrated digital marketing campaigns and support
  • Lead on innovation bringing ideas to life digitally and delivering impactful change including; improved user journeys, identifying new revenue streams, exploring emerging technologies, developing new products, techniques and opportunities to reach the charities goals
  • Lead on digital advice content development (inclusive of key word development), working closely with services to ensure a user - centred approach.
  • Optimise the supporter journey across the digital environments, liaising with other teams and relevant offline activities to ensure appropriate digital communication routes for the right audience
  • Lead and maximise SEO, paid social activity and AdWords management
  • Create digital content (inclusive of video editing) for a variety of audiences, including the use of a range of digital software for message testing

Knowledge, Skills & Experience:

  •  Significant experience in digital marketing and/or communications, ideally covering both fundraising and service user engagement
  • Proven experience in project planning, management and delivery
  • Experience of leading digital campaigns across multiple digital platforms
  • Experience creating effective engagement journeys for supporters/customers
  • Competent use of database/CRM systems.
  • High level of competence with analytical tools across web and social media
  • Expertise across social media platforms
Posted on: 06 September 2019
Closed date: 23 September 2019
Job ref: JTDML06/09/19
Tags: Marketing, Digital