Could you be this assisted dying campaign's Fundraising Director?
My Death, My Decision wants the law to allow those who are terminally ill or incurably suffering the option of a legal, safe, and compassionate assisted death. Our voice needs to be heard both within parliament but also by society, and we need funds to achieve that. We are therefore looking for a fundraising expert, to become a Board Director who can recommend strategies for fundraising as well as put those ideas into action.
Who we are
My Death, My Decision is a grassroots, not-for-profit campaign group (not a charity) that wants the laws of our country to allow those who are terminally ill or incurably suffering the option of a legal, safe, and compassionate assisted death.
We trace our roots back to 2009, when our predecessor organisation began to represent the interests of those facing constant and unbearable suffering, at a time when no other right-to-die organisations would, and to advocate on their behalf to secure a lasting change in the law. We incorporated as a not-for-profit company limited by guarantee in 2019.
My Death, My Decision has quickly become one of the leading assisted dying organisations in England and Wales. We are at the forefront of social change: nearly 90% of the public now favours a change in the law to allow assisted dying for those who are incurably suffering or terminally ill.
We are committed to an evidence-based law which would balance individual choice alongside robust safeguards, and we are not afraid to confront uncomfortable truths or expose specious arguments. .
Through the work of our members, supporters, patrons and activists we help to broaden the assisted dying debate and seek to enshrine the values of autonomy, dignity, and compassion into assisted dying legislation.
Could you be My Death, My Decision’s next fundraising director?
Working with the Campaigns and Communications team, this is an exciting new role to develop existing and new funding streams to support the delivery of our mission. We have never had a fundraising director before, but we are ‘spreading our wings’, undertaking sponsored social media posts, offering digital events, filming key speakers and generally being active in the campaigning world. Volunteers run the organisation except for a seconded, part-time campaigns and communications manager and a part-time social media officer. We are just putting the finishing touches to a new website and additional funds would advance our activities significantly.
The purpose of the role is:
To accelerate the growth of fundraising across membership and donations, to help us achieve long term, sustainable income growth.
To develop partnerships and supporter relationships which enhance our campaigning.
- Provide leadership and strategy for fundraising in collaboration with the Board.
- Lead the development and implementation of a 3-year fundraising plan, which includes, key activities, membership growth, areas of required investment, KPIs and milestones.
- Work closely with the Director of Marketing & Communications to create and engage online communities and to use these communities as the basis for recruiting new members, supporters, patrons and activists across a diverse range to ensure we are representative of those affected.
- Establish a range of new income streams, with a particular emphasis on the application of digital technology, e.g. the use of Crowdfunding, as the basis for establishing a more diverse range of income.
- Establish, test and roll out a member acquisition programme which increases the size of the active supporter base. To include the use of social media and online communities as a prominent means of reaching new supporters.
- Establish supporter segmentation as the basis for effective supporter engagement and develop communication and activities in line with these segments.
- Work with key donors/donor families regarding how they wish their funds to be used and determine what publicity would be appropriate and acceptable.
- Grow income from events and manage key relationships together with various members of the Board.
- Feed into the development and implementation of the strategic plans of MDMD.
What are we looking for?
We need someone who combines a strategic view with enthusiasm for changing the hearts and minds of politicians to achieve a change in the law, and who would like to support our members and supporters in having their voices heard.
All MDMD meetings are currently held online. Board meetings are quarterly. You would also be a member of our Campaign Strategy Group, which meets monthly.
You will be a good fit for this role if you have:
- Fundraising experience with proven outcomes
- Passion for changing the law on assisted dying
- Experience in delivering campaign messaging
- Enthusiasm and a desire to enthuse others
- Strong strategic thinking skills
- Strong time management skills
- Excellent written and verbal communication skills
We are an equal opportunities organisation, proud of our Board gender balance, but focussed on further improving our diversity. We, therefore, encourage applications from all members of the community.
The role requires an ongoing time commitment of a few hours per week.
Directors are unpaid, but reasonable out-of-pocket expenses will be reimbursed. Currently, Board meetings take place remotely, however, we hope in the future to return to face-to-face meetings which occasionally take place in London.
The client requests no contact from agencies or media sales.