Social Media Officer 0.6 FTC
Salary: London – £20,434 (FTE £34,057 per annum) + Excellent Benefits National £18,097 (FTE £30,162 per annum) + Excellent Benefits
Location: London, Bristol or Manchester
Do you think the housing crisis is one of the biggest challenges our nation faces? Do you want to champion the value of high quality, affordable, social housing? Then come and join the PR and Social Media team at the National Housing Federation.
The National Housing Federation (NHF) is the voice of housing associations in England. We are the trade body to almost 600 housing associations, which build and manage most of the country’s social housing. They provide social homes to around 6 million people, including the homeless, asylum seekers, people with learning disabilities and people fleeing domestic violence. Our diverse members are key players in fixing the country’s broken housing market and have been central to the national response to the coronavirus pandemic.
The scale and complexity of the country’s housing challenges are rarely far from the headlines, and the political landscape around it is shifting all the time. Working within this fast-paced environment, the NHF is one of the most influential and high profile trade bodies in the UK.
Our vision is for a country where everyone can live in a good quality home they can afford.
About the role
The Social Media Officer role is a new position and an exciting opportunity to play a lead role in the NHF’s busy and influential PR and Social Media team.
You will be joining a high-performing, campaigning team that develops major stories and content from scratch. The past few years have been incredibly busy for the sector as housing remains a top political priority. In 2020, we campaigned for homes to be put at the heart of the country’s recovery to coronavirus and supported our members to continue delivering vital housing services throughout the pandemic. The year before, we shone a light on how housing costs are pushing children in to poverty and called for an end to discriminatory ‘No DSS’ policies. The team plays a huge role in amplifying the NHF’s messaging and campaigns in traditional and social media.
We’re a proactive team, and this is a chance to be creative and develop exciting digital campaigning content as well as tell stories online that champion the amazing work housing associations do.
Our social media channels are busy and growing. You will also be responsible for effectively moderating and monitoring them as well as working closely with staff around the organisation to make sure we have the best social media presence possible. Our social media channels are an important way for us to interact with our members and other key stakeholders, including politicians, journalists and housing association residents. You will be responsible for reaching our social community and target stakeholders with the best housing information, support and storytelling.
In your cover letter, please briefly address how you meet the ‘Technical Expertise and Knowledge’ competencies as set out in the Role Profile and also copied below. You do not need to address all of the other competencies in your cover letter.
• In-depth knowledge of social media platforms and how best to use and develop them.
• Experience of developing social media strategies to support organisational influencing and communications objectives.
• Experience of developing creative user focused digital content using knowledge of the latest trends and developments.
• In-depth knowledge of developing effective, engaging digital content. Knowledge of key analytics tools.
• Experience of operating in a complex social and political landscape.
• Experience of finding and working with case studies.
• Knowledge of the social housing sector.
• Experience of handling crisis communications situations
The NHF has recently published its equality, diversity and inclusion strategy, which was co-created with staff. We are proud to be an equal opportunity workplace and we value the contribution each individual makes to our work. The NHF is committed to ensuring our workforce reflects the diversity of the society in which we live and encourage applications from people of all different backgrounds, regardless of all protected characteristics or social background.
We are a disability confident employer and if you are a disabled person who demonstrates you meet the skills and experience we consider essential for the role, we will offer you an interview.
Closing date for applications: 31 January 2020
Interview date: Thursday 11 February 2020
Please note: if we receive a high number of applications, we reserve the right to close the advert, before the closing date